Lorenzo Boldini have me the most incredible tattoo, he is a master! The color & detail is amazing…read moreand it healed beautifully. Absolutely recommend.

Unprofessional Work, No Price Disclosure, Zero Accountability…read more I have rarely ever left a bad review for any place or service- but I'm compelled to do so for this experience. I paid $4,000 to Laura Taylor at Ritual Tattoo for a custom piece over two sessions (5.5 hours total between August and September 2025). The work was for a frame and details surrounding an older tattoo from a different artist. The experience was deeply disappointing on every level. The Work: I showed Laura a specific piece from her own portfolio as reference - fine linework and dotwork with minimal shading. What I received was completely different: heavy shading throughout that was never discussed or approved beforehand. In the final session, she changed design elements without consultation. She never once asked if the tattoo was going in the direction we'd discussed. No Price Disclosure: Laura never disclosed her rates upfront. * Session 1: $2,000 for 4 hours (I was shocked at the expense but already invested) * Session 2: She told me it would be "about 2 hours." After only 1.5 hours, she charged her full $2,000 day rate * During session 2, when I asked about adjustments, she kept insisting I "let it heal and decide" - meaning another paid session for her Complete Lack of Accountability: * I emailed Laura about my concerns - no response * I emailed owner Matt with detailed feedback - he promised to look into it * After 5 weeks and follow-up emails, he finally responded to say Laura is an "independent contractor" so he's not responsible, and he won't offer any resolution I have a $4,000 permanent reminder of an unprofessional experience and a really disappointing tattoo that I'll have to invest more money in with another artist to fix. Save your money and find an artist who communicates clearly, honors their portfolio style, and stands behind their work.

After a somewhat disturbing medical procedure I needed urgent help putting jewelry back in - I had…read moretried another place and they were so brusque and outrageously expensive that I reached out to Primal Instincts based on Yelp reviews and I'm SO glad I did - 'La Cinistera' was so kind and professional - she was able to see me right away and her fees were exceedingly reasonable. She helped me recover from my unnerving day and I honestly can't recommend this studio or 'La Cinistera' more. My Yelp reviews tend to be more measured but in this case I truly feel my experience rates 5 stars. Thank you Primal Instincts and thank you 'Cinistera', I am deeply appreciative.

Just got tatted by Carlos. He is really, easy to talk to and he gets it right. I went as a walk in…read morewhich they accept. So, get tatted.

Lewis had done a great tattoo for me, some years ago. So naturally, I went back. He is so busy…read morethese days, he was unable to get me in and recommended his colleague, Regina Ruiz. Omg! She is so wonderful at her job!! I needed a coverup. I really didn't have much hope. All dark black letters. Her tattooing had left me with NO REMINDER of the old tattoo! She was so personable, kind, gentle and so willing to be honest with me abt my ideas. So glad she had better ideas! She is a true professional! I recommend her to everyone!

I'm so glad that I came here & got my eyebrow repierced. I only had pain for like a day. No…read moreswelling either. Strongly recommend.

Made an appointment on line for my daughter's 18th bday & there was promotion for $18 service fee…read moreper piercing so that was helpful. The day of the piercing the wait time was at least 20 min. After our appt.time. If I had to pay the meter for parking, we would definitely had to add more money & time. The front desk staff were informative & helpful when showing me all the options of earrings to choose from. As far as the service, the Accredited Piercer (Marina Muller) starts to disinfect the ear & mark the ear. There was a little confusion from Marina bc for the on-line sign up form it asks what service you want done & which ear. Marina forgot to ask & confirm w/my daughter which ear she wanted pierced. As soon as this was cleared up, the process went very smoothly. As far as the price, it was a birthday piercing special for $18 each service & my daughter decided on 2 piercings. The earrings were an additional fee. The store is well kept, neat & the customer service was good, just be attentive to the actual piercings when the credited piercer does the work.

We brought our 16-year old to get his ears pierced here, and they were great. I haven't had any…read moreexperience with piercing in 30+ years, and it's completely different now. No piercing gun! Just a needle. It's all very civilized. I was concerned with how much it might hurt or how intimidated he might be by the experience, but the person helping us put him at ease and explained every step, including the best way to care for new piercings. For any customers under 18, an original birth certificate is required and one of the birth parents (with identification) must also be present. Definitely make an appointment as the lines can be long.

Teen daughter wanted thirds k. Both ears and a double helix. Came here because was hoping she could…read moreuse her old piercing studs to save some $. Turns out we couldn't but it's ok. Amar was so gentle and patient and informative. I think her calm and nurturing demeanor helped prepare my daughter mentally, which is huge given the upper ear is a whole different experience from the lines. Don't ever go get your piercings at the mall again! Come to zebra! We will back for several more upper ear in a few months.

Drove all the way up to get mt baby's ears pierced. The front door is gated off and theres an…read moreattendant to direct you through the process. Once at the counter, there was a friendly staff to walk us through the selection process and check my baby's ears for suitability. She let us choose a jewelery and backing, and there were so many options. Shebalso answered all our questions before we were directed ti the register to pay. From there, we waited to be called up for the piercing. The wait is a bit long but is ubder 30 minutes. While waiting, I looked around and notice the shop is very clean and well organized. They have a price list on the wall and their piercings are decently priced. The piercing went well and thwy were so attentive and will definitely come back for future piercings ans def would recommend them.

Came here for Friday the 13th flash. Got a little revolver for 60. It was a great deal and I'm…read moresuper happy with it. Also staff were friendly and for being a busy day it wasn't a super long wait.

All the tattoo artists there are cool and friendly. I have gotten work there from Keene, and will…read morecontinue to do so. He's fantastic with working out your visual ideas and his artistic ability to sketch out what you'd like is amazing. Highly recommend Berkeley Tattoo Parlour!

I had the pleasure of having a tattoo done by Kristina today. It was an amazing experience. My…read moretattoo is everything I could've wanted. This tattoo was painless. Kristina is so gentle. I would like to add though I met another lady there and the owner and they were amazing as well. Very, very clean and comfortable environment. I will definitely be going back and I have already told several friends and family members this is the place to get a tattoo. Loved everything about it. Thank you ladies.

Me & some friends came here for one of their Friday the 13th deals. The whole atmosphere is so…read morechill & inviting. The offered us water, coffee or tea while we waited. Kitty who did my tattoos was so friendly & sweet! She made the whole experience very comfortable. I can't wait to go back & get more.

Kim did my double eyebrow piercing and it went great. Minimal pain, not much bruising in the…read morefollowing days and I think it looks great. And what a sweet person she is. Highly recommend. I'm already planning my next piercing at Plug with Kim and will take my daughter with me for a piercing.

Stopped by to check on re-piercing, earrings removed last year. Holes were not closed as I thought…read moreand Kim pushed new studs thru with no problem. Short wait time and Kim didn't charge me! Would highly recommend!

Miguel is the best! It was my first experience getting a tattoo, so naturally I was nervous about…read morewhat to expect. Miguel was not only a great artist (super straight lines are hard to do! But he crushed it), but super patient, super calm and down to earth demeanor, made me feel super relaxed and chill throughout the whole process. Place is really nice and clean too, super chill, great playlist too. Will definitely come back for future tattoos.

We had a couple of tribal tattoos worked on, and were very satisfied with the results. We made…read moreappointments but they take walk-ins. Good vibes here.

Honestly this place gets five stars just for how f-ing fast this guy (John) was. My husband and I…read moreboth have had more than a few piercings each so neither of us wanted to waste time answering a bunch of questions or hearing the aftercare speech. Between the phone call and walking in I think I answered like 3 questions total, and the needle was in my nose within the first 2 minutes. He talked the whole time and moved so fast I didn't even realize he was done until a couple minutes later when he said, "you can get up now" lmao. My husband got one too and that was just as quick. When I tell you that we were there for a total of ten minutes, I mean that we got out of the car at 6:25 and it was 6:35 when we sat back down to leave. Dude was a character, but we like that. If you're looking for someone to do it right and do it fast, this guy is your man lol.

Thank you John for getting me in so quickly and for my awesome yet feminine tattoo! Absolutely…read morelove it!