So glad I came across this location! Will definitely be back. Had an appointment with Rachel, who was wonderful : made a really welcoming environment, both detail oriented while also working efficiently, and we had a great conversation/consult - she listened to what I was thinking of (as it had been A WHILE since my last in-person appointment anywhere) and checked in with me regularly to make sure we were on the same page. You're in great hands coming to this location. Make sure to reserve your spot with an appointment online, as it was a very busy place - they do great work here, so that wasn't surprising! An appointment will help to secure your place even on the busiest day. So happy to have found my NYC location when I'm in town for work! read more

Just had my brows laminated by Digna and I'm obsessed! She truly cares about her clients, takes pride in her work, and makes the whole experience so comfortable. Her gentle hands and attention to detail make her the best in NYC! read more

Benefit Cosmetics Brows a Go-Go - Just had my brows laminated by Digna - Cosmetics & Beauty Supply Near Me - New York, New York

I was so surprised to find out that there were benefit cosmetic stores all across the country as in Canada, we only have sephora and drug stores to get access to the product or brow service. My experience here was so pleasant. I got my brows waxed and cleaned up on national lash day so I happened to also pick up a great mascara that was highly recommended. The esthetician and her co-worker were so kind and accommodating. I had the best experience here. Be sure to sign up and check it out on your birthday month to get your complimentary service. read more

Benefit Cosmetics Brows a Go-Go - Cosmetics & Beauty Supply Near Me - New York, New York

I normally don't leave reviews but I look absolutely awful after a brow tint here. So sad and there is no reversing it. I would think she would match my roots to the color she would dye it. Absolutely horrible. read more

Benefit Cosmetics Brows a Go-Go - Cosmetics & Beauty Supply Near Me - New York, New York

Moved from LA over the summer and went to a great benefit location there for my brow tint. I have a few white hairs from vitiligo on the front of my right brow so usually get those tinted as well as the rest of my brows very subtly just to match that area. I have been to this location a few times and sometimes while it as been slightly too dark it has never ended in disaster until now. I told her I just want medium put on my brows no dark mixed in bc it will make it look too dark/ pigmented which is not what I want, I already have dark brows and she might have to redo the white hairs a few times after bc it usually takes a few tries to fully take. I trusted she understood what I was saying but she left the dye on for 6 full minutes, which now I am realizing is way too long for what I described. My eyebrows in turn look like were drawn on with a crayaola crayon/ angry bird. I know this will start to remedy itself in a few weeks but I am really upset with the results. I had a different technician here do my brows the last time and they came out great and lasted 6 weeks. She definitely kept checking to make sure they weren't over taking and was very diligent. You can't just leave on dye for 6 min went a customer wants something extremely subtle. When she was finished she said " your eyes really pop now" which was the first sign something went wrong. If you are not super picky w your brows this place is fine, but some of the techs might not be equipped have the skills to cater to specific needs. Will be traveling to another location (farther from my house) moving forward bc can not risk this nightmare happening twice. read more

The client experience is exceptional! I've never had Brows this Beautiful!!! The staff is amazing and meet your expectations!

got a service done last night, this is a "sides" wax- looks like 2 pieces of tape on both sides of my face. When I called this morning to make an apt to fix this mess, the girl first said they only do the sideburns with a side wax. Then I explained I have been using Benefit for years, most recently at the now closed 74th St location and it never looked like this. Then she said if I wanted it to blend I would have to thread. Really? I have never had this problem before while getting a side wax. Why can't they just say the girl did a bad job? I won't be going back to them to get this fixed. Luckily we still have to wear masks. I went to Benefit in Ulta on 86th Street to remedy this and the girl told me to try to cover it with concealer. She tried to match a concealer and foundation, but the spot did not go away because she said the girl at 63rd street actually ripped off a layer of my skin, which she was not supposed to do. The girl explained that either the wax was too hot, or she used a wax that was too thick for the area, and they have several different types of wax they use. Have to seriously re-think using Benefit in the furture. 3/19/22 still very obvious on the sides very embarrassing. looking into other spas to do my future waxing. read more

Benefit Cosmetics Brows a Go-Go - Side of face day after wax- obvious and embarrassing - Cosmetics & Beauty Supply Near Me - New York, New York

Really bad experience, the girl who did my brows had a terrible attitude. At one point I asked for a mirror and she got si defensive

Rachel did a great job on my eyebrows, she is awesome.

I go here for face waxing and brow clean up. Been maybe 4-5 times already and I return because the staff is both cheerful and GOOD at what they do. read more

I normally never leave Yelp reviews..hate sounding like a Karen haha but this place is the best for brows! All of the women that work there are a breath of fresh air and I'm especially thrilled with Rachel. She did an exceptional job and not only is she incredibly lovely and pleasent, but very detail oriented and precise! I absolutely love my results. Thanks Rachel! read more

Totally recommended from my previous Bloomies Benefit girl- Raquel is my new fave girl. Super sweet and attentive- cares for your fabulosity. Saving my destroyed brows (from another place and persons wrong doings) as we speak! Will be returning religiously! read more

Benefit Cosmetics Brows a Go-Go - Menu @ benefit - Cosmetics & Beauty Supply Near Me - New York, New York

I was strolling pass this location and thought why not get my eye brows done. I had been growing them out for over a month and they needed to get done badly. The price was way more then I would usually pay but I thought hey why not. I was able to get a walk in appointment which was great but I honestly am not happy with the results of my eyebrows. Like I literally feel as though I walked in with the same eyebrows I walked in with. At the time I thought they were bad but not as bad as they are. I could have done this myself. Looks like I just got a clean up and nothing more. Very disappointed. Location is great. The decor is nice. Staff are friendly read more

I've been going to this location for a few years for brow wax and tint. Recently I did a lash tint for the first time and loved the results. Sarah is such a lovely person and she does an amazing job on my brows and lashes. I wanted to wait until my second lash tint for a review and the results are amazing once again! Highly recommend Benefit and highly recommend Sarah! read more

Ali, thank you for the incredible brows I came here a few weeks ago for a brow tint and wax by Ali and my eyebrows came out amazing! She's a perfectionist and I'm so appreciative of that. I will absolutely be back. read more

Five plus, Plus, PLUS!! Ali gave us a first class experience. I've been trying to get my handsome husband to get his eyelashes tinted for a while now. He was hesitant, but finally agreed. Ali was not only exceptional in the application, but guided my husband through the entire process to reassure him. We were in town for a gala event and I needed help applying false eyelashes - once again Ali went above and beyond. She very generously offered to help me even though it is not a service that is offered. I can't speak highly enough of the lovely Ali! Everyone at this location was very friendly and welcoming. I highly recommend. read more

The BEST benefit brow bar location! Rachel is UNREAL! Definitely ask for her- she tinted and waxed my brows to perfection. Such a pleasure to be in that location- the staff is really sweet! read more

If you ever stop by this place, BOOK WITH SKY!!!!! She is amazing. You will not regret it. She has been waxing and tinting my brows since I moved to NYC over a year ago. She doesn't just do your brows, she MAINTAINS AND ENHANCES them. My goal has been to grow my brows out BUT still be able to walk out the house and get compliments, and she made that happen. I refuse to go to anyone but her! read more

Benefit Cosmetics Brows a Go-Go - Cosmetics & Beauty Supply Near Me - New York, New York

Went today for the first time w/my bestie. She did the leg work of checking out this place and we've only been having our brows done together for oh the last nearly 20 years so we've had our share of great/not so great places. This place is great! Terrell took care of us with brow wax and he is the real deal. Took his time explaining what was the game plan so no one would be upset or surprised. As promised, beautifully shaped, fab color brows. I'm one very happy customer and have all intentions of coming here. Everyone is very friendly and gracious with asking if anything else is needed. My new fave place! read more

I had a really great experience here. My eyebrows are my favorite feature on my face and I'm incredibly timid about trying a new place to work with them. The last few years, I've let them grow out and they've been pretty natural and full. I came here because I wanted to get more of a shape and saw Sky for a threading. Wow. She really worked with me, showing me every step of the way, asking for my feedback. She spent around 20 minutes on me and every minute was worth it. She was meticulous and wanted to be sure she got it right and boy did she. I've never spent more than $10 on a threading but she's worth it. I'll be back! Thank you Sky! Tip: make an appointment. read more

Elisa is the best! She is incredibly careful and precise with my lash tinting. She is always so pleasant, as is the entire experience of having my lashes tinted at this location. I have been to other lash tinting/brow specialty salons....the difference between them and what Benefit BGG Lexington does and has experience-wise is unmatchable. I am also a huge fan of their products. I used to use quite expensive skin cream/moisturizer. I am now using Benefit's skin cream and eye cream, eye primer, and new magnetic mascara. My skin looks far better, and the cost is about a third of what I was paying. This location has a great selection of products and there is no "hard sell"--a true differentiator yet again with other lash/brow specialty salons. read more

This was my first visit at this location and I was able to make an online appointment the day of which was super convenient. Nelida did a wonderful job of cleaning and shaping my brows! Seriously...my brows were in bad shape when I walked in. Don't hesitate to give her try! She was so kind and knowledgeable! Will definitely be returning! read more

I'm convinced Terrell did actual magic on my eyebrows. They could not have looked worse when I first walked in - bushy, long, and the strays were everywhere. He assured me he'd have them all fixed up and full looking. I loved that before he waxed he walked me through how he was going to make them look better. While he was waxing I noticed how much less painful it was than my usual experiences. Terrell explained that they use a cream wax. Once he was done he put a little bit of tinted gel and I was ready to go. Also, my skin wasn't as red as I normally get at other salons and any redness I did have faded very quickly. I am beyond happy with my experience. The place was very clean and my brows have never looked better. Worth every penny ($23). read more

Where ever Sky goes, I shall follow! My eyebrows were completely tragic before meeting Sky while at her previous location. At first, considering paying more than $6 to have my eyebrows done was out of the question because I believed my thin one curved and the other arched brows were it. With PATIENCE and TIME (did I mention patience), we were able to allow my naturally thick eyebrows to flourish. Book Sky, you will not be disappointed! read more

I came in for the first time yesterday, Rachel did my brows and changed my life she was so meticulous but speedy and my brows came out perfect. Thanks Rachel! read more

I had been here before for brow trimming. I tried this location to dye my eyebrows. The result was frightening: a black broad line appeared from one side of my head to the other across the brows and middle skin area. There was no supervisor on site. Staff was horrified and did not know what to do. They applied oils (they were not even sure what the oil was), and dye remover until my skin was raw. I demanded a supervisor assist and was finally able to push hard enough 3 times, that she bothered to come to the phone. I left with black dye on my blond brows and below my blond hair. Do not use this place for dyeing. They are amateurs, cannot deal with a mistake and are not trained for this service. Furthermore, the supervisor is absent in case of a problem. I was asked to leave my name and contact details. She never bothered to contact me after this debacle. read more

Coworker raved about leslieann but there was a mistake in her scheduling and she had to cancel since she wasn't actually available for the time I booked. She told me to set up an appointment with Lauren and promised me she was just as good. I've had two awful brow experiences this past year (see previous reviews if you want to cry and/or laugh). I have naturally thick eyebrows that grow back full strength but has been getting butchered recently and have been on the thinner side :( Four stars because my brows still look bomb.com 17 days later. I opted for threading even though my appointment was for a wax because lauren told me she preferred it and who am I to say no. She definitely took her time - whole appointment took about 25 mins. Loved that she listened to me about trying to grow my eyebrows out! Overall, my brow trust issues is getting a little bit better. $36 (including tip) is a little hefty but gotta treat yoself once in awhile! Will prob go for waxing to save a few bucks next time. Took one star off because like the newbie that I am, didn't know that filling them in after was part of the service. She asked if I wanted them filled in and I felt too awkward to say yes? Wish she just filled them in since It's probably helpful to watch a pro do it. Guess also my fault but now I know for next time! read more

Updating my review because Elisa deserves ALL THE praise. I scheduled a last minute appointment and I'm so happy I did. I literally said WOW when I saw the finished product - She got my eyebrows exactly how I wanted in one shot. She listened to my concerns and got to work. The results? Beautifully sculpted brows. I will definitely be back to see her. read more

Thank you Lauren for my awesome lash tint! Everyone here is friendly and welcoming even while having to multi-task. This place is always busy so I definitely recommend booking and appointment. read more

The space was clean and the staff is very friendly. I walked in without ever having been here before, without making an appointment and Sky was able to see me right away. She took her time evening out my brows (years of bad threading has taken it's toll on them) and she showed me how to fill them in better than I had been before. I'll be returning to see Sky ASAP! read more

So disappointing! My eyebrows mean EVERYTHING to me ladies.. We all know they really define your face.. I've grown my eyebrows for a long time and it took them more than a YEAR to look good and full!!! I came to benefit bar, because I knew they were good.. I even paid taxis back and forth specifically to that place just to not go to a regular wax place.. I specifically asked for my eyebrows to stay thick, but she basically took all of them off.. When she handed me the mirror I was literally about to cry Worst decision I've made read more

I just got the best brow and lash tint of my life from Nelida. I'm a very very fair redhead and thus, alas, bear the ginger curse of blonde (or, more accurately, clear) lashes and brows. Sans makeup I'm basically one of the children of the corn. Thus, brow and lash tints are my very favorite thing, it lets me not horrify small children first thing in the morning. They can be a bit of a crapshoot though, go too dark or too cool-tones and it looks absolutely bonkers... Nelida listened to me while I explained what I was hoping for and delivered it perfectly--warm, slightly coppery mid-brown brows and dark, warm-toned lashes. And she followed it up with a pretty pain-free wax for a great shape. (And some great chit chat) I've never been happier with a tint. TLDR; get Nelida to tint your lashes and brows, ESPECIALLY my fellow gingers. read more

If I could give 10 stars I would. This review is specifically for Rachel. If you go here you have to book an appointment with her! Shes an expert at helping you achieve your brow goals! Let me start off by saying that I am very very picky and specific with how I want my brows. I do not let anyone else touch them. Rachel has been the only person touch my brows for the past 3 years?! Something like that. I've been following her since the Greenwich Village location she started at. What I loved was she genuinely cared HOW i wanted my brows. She handed me a mirror ,pointed in different areas of my brows and asked me lots of questions. She would always explain why she wouldn't remove in certain areas. She is an expert. She knows how your brows grow & whats best to achieve your eye brow goals! I've even done lash & eyebrow tinting before & was very satisfied. I am happy to say that my eye brows are perfect :) thank you Rachel! I will be following her for as long as I have eyebrows! Lol the Manager Sarah is lovely as well! read more

Abysmal. Unless you like skinny, uneven brows. You do you boo boo. Let me explain. The shop for starters is a complete sh*t show. Your eyebrow "expert" is also a sales associate so she will stop between waxing/trimming to take care of customers. The checkout experience was confusing and awkward. There doesn't seem to be an option to tip via credit card, something I read was possible. And lastly if the place is going to be so crowded with the next guest breathing down your neck, they should enforce a strict reservation only to keep things pleasant. Now for the actual eyebrow experience. I heard about something called eyebrow mapping? My stylist mentioned the word, but she certainly didn't implement it. Isn't there some measuring involved? Okay maybe she did it all in her head. I got tweezing and trimming done. In the end they were much thinner than I wanted and started to far away from the bridge of my nose and ended too soon. I'll give her the benefit of the doubt and say that maybe she needed to tear off most of my brows fullness to reveal the best shape possible? Ok. But then there was the trimming. She did a blunt chop to the underside of my brow and now it is certainly uneven and pokes out... The worst part of all was how she filled them in. A red brown color (nothing like how I came in) and all one depth- meaning no lightness at the beginning and darker at the arch. Just one uniformly colored brow that looked drawn on with a marker. I stared for a while in the mirror. In horror. I actually wanted to cry. But instead I ran to Sephora to fix my angry looking red brows. Ick These people are definitely not artists. But if you don't care much for your brows then I guess they're a great option for under $30. Maybe you'll get lucky with a great eyebrow artist but if you're a walk in like I was and just get planted with someone, chances are you will be walking out with clown brows. read more

The Brows-A-Go-Go location definitely lives up to the Benefit brand. Marcus was my technician, and he was great. Really attentive and did a great job. I was very happy with the result, and it was done in record time. They're very efficient here! The location is quite small, but it's beautifully decorated. I love the pink everywhere - it really does make you want to play with the make up like it's your mother vanity. So much fun! Benefit has just introduced online appointments, so I gave it a shot. It was super easy and plenty of appointments to choose from. Makes the whole process so much easier. read more

One of the best brow bars in the city, with a cozy but chic ambiance and very personable aestheticians. This is one of their newest locations, and while they do accept walk-ins, it's best to schedule an appointment online. I highly recommend Heidi, whose perfectionism and skills ensure that your brows are perfectly shaped each time. I have been loyal to her for years now (following her to multiple Benefit locations), and been impressed with her consistent precision and warm personality. read more

This is was my first time getting my eyebrows. I scheduled an appointment online which I highly recommend since they do get busy and you would want to secure your spot. Marcus did my eyebrows ( tint, wax and shaped), he was really friendly and attentive. He asked me how dark I want to go and I wanted it to be more natural since it was my first time. Process takes about 15 mins. read more

Leslianne (I hope I'm not butchering the spelling of her name) is the BEST! This place is always bustling with UES ladies and gentleman who are rushing about to their next "very important" appointment and this staff always handles customer feedback in a polite and professional manner. They are often running a few minutes behind, even if you have an appointment, but I find it's well worth waiting the extra 5-10 minutes. Leslianne, regardless of how busy she is, always takes he time to carefully talk through what I want without making the appointment feel rushed. She does very careful work and it ALWAYS turns out perfectly. She's helped me grow in years worth of botched brow jobs (done by me or the corner threading salon) and I couldn't be happier with the result. On top of her expert work, she is always incredibly friendly and shows a genuine interest in her customers as people. She remembers names, events, and life details between appointments, so getting my brows done with her always feels like hanging with one of my girlfriends. HIGHLY recommend. read more

This was my first visit and I went for a brow wax & tint with Elisa, very pleased! Would recommend, very professional and friendly. Now my brows are good to go! read more

Omg! LOVE this place! Lauren is an eyebrow guru!! Not only did she get my brows fleeky af; she offered other services I never even knew existed (eyelash tinting?? So dope!) love this place and will DEFINITELY be back. read more