I visited the store, for the first time, on Sunday, January 26th, 2025. I purchased 3 hair bonnets. I got home and went to try on one of the bonnets but it was small and the elastic band didn't stretch. It looked like a child's bonnet. Since the 1st one didn't fit I didn't open the other 2. Today, Sunday, February 2nd, 2025, I returned to the store so I could exchange all 3 bonnets for bigger ones. An elderly Asian man was helping me. He was nice and attentive. He approached the Asian lady, pictured, to tell her my issue and before I could say anything, she walked up with a nasty and condescending attitude. She tells me because I opened the package I couldn't exchange it nor get a store credit (they don't offer refunds). On the receipt it says all products must be in its original packaging and not used. I informed her I didn't use it because it doesn't fit. That meant nothing to her. The cashier inspected the bonnet and she also said it was either defective or for a child. She told the cashier to walk away and once again let me know she wasn't going to do anything regarding the bonnet. She tells me I can exchange the other 2 for a different brand. I said I can't tell the size inside of the package. If I buy another one and it's not what it says then once again you won't let me exchange it. She said that's not her problem. I returned the other 2, purchased some hair oil and left. I don't appreciate being treated like trash where I spend my money. I wish I looked at the reviews prior to coming here. Please don't give this woman your money. *The photo of the woman was taken from another reviewer.* read more

Beauty Nova - Evil Racist Woman! - Cosmetics & Beauty Supply Near Me - Chicago, Illinois

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The Asian male employee with the wavy like hair was very mean and rude to the lady who worked at the counter that was checking people out. She was patient and polite to us and other customers, but he was very unprofessional and condescending. If I could report him I would because that was not okay of him to mistreat customers or employees like that for everyone to see. It's demeaning and condescending and that's workplace bullying!! Shame on him!! read more

One lady was following me around for no reason and I felt very violated And the lady behind the counter was very very rude and treated me like a 3rd class citizen, I strongly advice that people should shop somewhere else where they are welcomed read more

I love their huaman tape in extensions. Excellent customer service always greeted. They try to help you to get you in and out fast. Have definitely spent over 1,000 in this establishment read more

The workers are extremely racist and disrespectful!! never coming back they follow people around and take their bags so that they don't steal and watch them until they leave, and they're attitude is extremely unprofessional too. read more

This beauty supply store is bomb. From the convenience of the location, to the staff, the pricing, and the wide variety of products this place has it all. Every time I go I am greeted when I enter. If I am stuck or can't find something, it's never too long before someone tracks me down and ask me if I need assistance. Now the staff may not know everything but they surely will help to the best of their ability. Luckily I found a gem by the name of Selina; she is awesome. I'm not sure of her position title but she does all the jobs as far as I have seen. One thing that could be better are the pricing of the wigs and the purses; otherwise everything else is good to go. If you're wondering will I return, you can bet on it. read more

So while I was shopping here I was talking to my SIL in Spanish one of the workers said I needed to speak English that this is America. She was completely unapologetic and she doubled down on her request. That if we are going to be in the store to speak English only. We told her that we could speak whatever language we wanted she proceeded to whisper in a different language to her colleague. We said "perfect example of how it's your right to speak to your colleague in whatever language". No apology from no one. The you g man who claimed to be manager had problems with me saying she is racist. Never again!!! read more

Beauty Nova - This woman is the worked who told me to speak English only. - Cosmetics & Beauty Supply Near Me - Chicago, Illinois

My family and I are always treated with suspicion by the staff. We don't appreciate being followed around and treated like shoplifters who are guilty until proven innocent. We are looking for another store for our beauty supplies. read more

Terribly racist place. Made the mistake of going here about a year ago for the first time and it was so uncomfortable and traumatizing that i blocked it out of my brain and thus forgot and made the mistake of coming here to check out ponytail extensions in between other errands. I was followed around, spoken too condescendingly, given horrible looks for asking ONE question when I came in. A white guy came in right as I was leaving and they were friendly. Disgusting establishment esp considering most of their products are for black hair and skin. O and they also upsell and scam. They shouldn't exist read more

Came here just to browse on Feb 3rd and decided I didn't want anything. As I was leaving out their sensor went off. I hadn't noticed but was called back into the store. I assumed I was being called in because I dropped something but was instead automatically accused of stealing makeup and was demanded to give it back by the younger male Asian who works there. After telling them multiple times that I didn't steal anything he says I'm not welcomed back as if I'd even want to return. If I was actually stealing why would I willingly come back inside? I would've just continued leaving. It's a shame because I use to frequent here often. If you're going to use your sensor to try and accuse the black population that you serve as stealing at least get one that's functional. I've come here before and have had it go off upon entering so I know it barely works. Ladies beware of shopping here. read more

Great selections and superb customer service. The store is spacious, feels great not to feel rushed to shop. There's always someone available to answer my questions. The wide variety of brands is what drew me in read more

On April 6, 2023 at around 10:15 A.M., I Shopped at Beauty Nova in Chicago, IL on Howard Street (1751 West Howard Unit C). There were three persons on duty: two women and one man. The guy was very friendly, but the women were hostile - and I hadn't even done anything to them; their attitudes implied ethnic bigotry - it was objectively discernible. This was my second time in the store. The first time I also discerned peculiar energy - the vibe of which was hostile - but I wanted to give these same two women the benefit of the doubt, maybe they were just having a bad day. On today (4/6/23), I realize that these women have no business being in customer service. It is just a matter of time before these women hit someone and/or needlessly call the police on someone because of their bigotry. I would advise that no one shop at this store. I will not go back there. Socially speaking, the two women there are ticking time bombs; bigots who should not be in a beauty shop business that requires customer service towards a diverse public. read more