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San Leandro, CA

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Beauty Forever

4.6 (98 reviews)
Open • 10:00 am - 6:00 pm

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Services - Beauty Forever

Acne treatment

Anti-aging

Pore cleansing

Beauty Forever Photos

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Recommended Reviews - Beauty Forever

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Reviews With Photos

Michelle T.

5 stars! Over a decade later, I still come to Beauty Forever, which offers multiple services and is highly recommended. I have been seeing Jo Jo and Maggie over the years to do my eyelash extensions. Since then, her business has grown and now she offers various services from long relaxing facials, massages, and nails. What is even better is that not only the quality of work is great, but her prices are super reasonable too. They are by appointment only, no walk-ins, so you can easily call, text or book on Booksy. When I am there, I don't feel rushed, I always feel consistently pampered. Everyone is very sweet too, excellent customer service. Often, she offers specials and deals. At my most recent service, I not only got lash extensions refills but I also got a manicure at the same time. Taking care of two services at the same time was so time-saving and much appreciated! If I can give Beauty Forever 5 or more stars, I would. Maggie, Jo Jo, and Coco have been consistent and I consistently receive compliments on how natural my lashes look.

Zoey L.

My wedding is around the corner and I needed my lashes done as soon as possible, since I don't know how to put on false lashes... Thankfully I was recommended to check this location out, since I live in Downtown San Leandro area and they told me to request for Maggie. I called in and asked if there were last minute appointments this week, and luckily Maggie was able to book me for Friday @ 4:30PM. Parking was easy, since there is a plaza right across! I came in 15 minutes early, and Maggie was more than happy to take me in early! The vibe at this location was very therapeutic and comfy. All the estheticians there have their own private rooms with calming music and clean working station. I love how friendly, patient, and calm hands that Maggie has; she made me feel really comfortable when getting my lashes done. I would highly recommend her and come back to this location again when I have a special occasion! These lashes last quite some time, she stated. I love how natural my lashes look, since I don't like fully thick lashes! If full thick lashes are your type, she does that too! Thank you Maggie for a nice first time experience!

Lauren S.

Jojo and Maggie are the best they have the best service they're extremely talented very reasonable prices and they're extremely flexible super fun to work with I've been going there for over 6 years and I absolutely love them and highly recommend them to everyone who needs anything done for anything beauty from nails to facials to lashes

10/10 Lashes 9/10 Facial Maggie is so skilled at lashes and I like her style of lash placement. She is also the owner. She can do both natural looking lashes as well as glam. Her prices are also reasonable. The salon, rooms, and restroom are very clean. They also have a deal for if you get a facial and lashes. This reminds me, I'm due for a facial.

Lash done by Maggie! Skin cared by JoJo!
Miu T.

Beauty Forever is always my go to place for lash extensions and facial. Maggie and JoJo are the best! The result is always excellent and I never get disappointed! Maggie adjusts the curl, volume and length of the lashes bases on my request and adjust to my eye shape. I had lash extensions and facial somewhere else before, but Beauty Forever is my forever staple. You know what is the best after trying other places.

Eyelash extension
Mengjun P.

I showed them the style I wanted, and they did an amazing job with my lashes. Everyone there is really professional, and I'll definitely be coming back regularly. The quiet atmosphere makes me feel really relaxed. I love it here.

Manga/manhua lashes
Study B.

Went in today to do manga/manhua lashes and was pleasantly surprised. She took her time with the lashes and the results are amazing! I had little to no irritation and the lashes really make my eyes pop. Highly recommend coming here the service was amazing too.

Unsatisfying and unprofessional services. I had my lashes done by Anna for the first time and definitely the last. Within four days, I noticed more than a dozen of lashes had fallen out, sometimes more than five at once when I washed my face normally. Most of the fallen lashes were from my right eye, and my natural lashes were intact, indicating poor glue application and a lack of skill. The lash tech offered to fix it for free, but she insisted on scheduling a time I had already told her I was unavailable--on Christmas Eve, no less. I'd recommend anyone to RUN unless you want to spend money on a disappointing experience and waste a lot of time and energy.

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Maggie L.

Thank you ,we will do the best for the customers.

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2 years ago

Love having my lashes and facials done here with Jojo , she does a great job and facility is always nice and clean.

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Maggie L.

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3 years ago

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8 years ago

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4 years ago

Jojo does my lashes and she always does an amazing job. I highly recommend her. Great service always.

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8 years ago

I love love love my lashes! You will too! Give them a try.

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Beauty Forever Reviews in Other Languages

Ask the Community - Beauty Forever

What is the updated price on microdermabrasion?

$110

How much are refills 2-3 weeks and 4 weeks?

Before 2 weeks $60,3 weeks $65, 4 weeks $85

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Review Highlights - Beauty Forever

“I have been Maggie's client once a month for 20 years since she started her business in Oakland years ago.”

Mentioned in 50 reviews

Read more highlights

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I look forward to coming here, and the spa itself is well worth a visit, even without booking a…read moretreatment, in my opinion. I've been here about four times and find the spa to be a peaceful and relaxing getaway. My favorite parts of the spa are the dry saunas: both the jjimjilbang and the dry sauna in the women-only area. The jade and stone rooms have a nice scent of cedarwood, and when I have visited during the weekday, they're usually completely empty. I like to cool off in the rest area, where they provide mats and pillows, where I lie down and read for a bit before going back into one of the heated rooms. The women's spa has the typical amenities: dry sauna, wet sauna, cold pool and hot tub. Sometimes it can be a bit noisy (loud conversations) when there are women who don't know the proper etiquette, but once they get called back for their body scrub service, it gets quiet and peaceful again. :) When I come in the mid-morning on a weekday, at most there are a few other people, but other times I've had the entire space to myself (happened today). I especially enjoy the cold pool after using either of the saunas or the hot tub. If you purchase spa admission in bulk, it adds up to $35 a session ($350 for 10 "day passes"), which is well worth it, in my opinion. Day admissions includes the provision of a spa uniform (a robe for women), a small towel and a large towel, use of the lockers and access to all amenities (jjimjilbang, women-only saunas + pools). They provide spa shoes for free (upon request). The shampoo/conditioner/soap provided in the showers is decent! I like using the stool + basin to take a seated shower. Overall, the locker room and spa area are kept pretty clean. In the women's locker room they just got a new water cooler. I usually spend about three hours here. General advice: Come prepared to pay in cash unless you are willing to pay a credit card surcharge. Drawbacks: I think there could be improvements to some of the facilities, but nothing is a "dealbreaker" to me. Both of the women's pools could use some interior resurfacing, the himalayan sea salt room (jjimjilbang) doesn't seem to get as hot as it should in order for there to be a therapeutic benefit, the provided towels could be replaced (they're getting a bit raggedy), some of the hair dryers in the locker room need replacing. I've gotten the spa package of a body scrub, massage, mini-facial and hair wash but to be honest, it wasn't my cup of tea (during the body scrub it felt like they exfoliated parts of my body I didn't even know existed!). I'm planning to try a facial one day and hear they are great. I definitely recommend coming here as a way to decompress and treat yourself to some relaxation. :)

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PSY Spa USA - Rest area

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PSY Spa USA - Locker room and entrance to locker room.

Locker room and entrance to locker room.

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Yuki's Beauty - Store Front

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Yuki's Beauty - Store Front

Store Front

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Clinically Clear - Before & after photo of 18-year-old client using our acne homecare products and following our protocol.

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Healing Lotus Therapy - Waxing Room

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Beauty Forever - skincare - Updated October 2026

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