I've been coming to Beauty Forever for 10 years now, and it's always a great experience. The space is clean and relaxing, which makes it easy to unwind. Emily is wonderful -- she's experienced, gentle, and extremely thorough. She truly leaves no pores untouched! I also appreciate that she gives thoughtful recommendations tailored to your needs without ever being pushy or aggressively trying to sell products. I always leave feeling refreshed and well taken care of. Highly recommend! P.S. I recently started bringing my 13-year-old son to see Emily, even he's happy with how gently and thoughtfully she handles his acne concerns. That says a lot! read more

Emily did such a good job !!! I left so happy it's been a while that I found someone who gave me what I want and asked for and especially know how to work with the shape of my eyes ! Emily I love you ! read more

Beauty Forever - Skin Care Near Me - San Leandro, California

Update: Aug 2026. I had another wonderful facial with Anna. She is the best. It was such a relaxing experience in a calming space. My skin looked refreshed & dewy. ***FYI: hurry and book an appointment. Anna will be on leave from mid September thru the beginning of December 2026. BTW: her lash lift looked amazing. I may need to add this service to my next visit. read more

5 stars! Over a decade later, I still come to Beauty Forever, which offers multiple services and is highly recommended. I have been seeing Jo Jo and Maggie over the years to do my eyelash extensions. Since then, her business has grown and now she offers various services from long relaxing facials, massages, and nails. What is even better is that not only the quality of work is great, but her prices are super reasonable too. They are by appointment only, no walk-ins, so you can easily call, text or book on Booksy. When I am there, I don't feel rushed, I always feel consistently pampered. Everyone is very sweet too, excellent customer service. Often, she offers specials and deals. At my most recent service, I not only got lash extensions refills but I also got a manicure at the same time. Taking care of two services at the same time was so time-saving and much appreciated! If I can give Beauty Forever 5 or more stars, I would. Maggie, Jo Jo, and Coco have been consistent and I consistently receive compliments on how natural my lashes look. read more

Beauty Forever - Skin Care Near Me - San Leandro, California

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I had a wonderful facial at Beauty Forever in San Leandro! Jojo was amazing--she was very professional, attentive, and gentle. The facial was so relaxing, and my skin felt refreshed, clean, and glowing afterward. I really enjoyed the whole experience and would definitely come back again. Highly recommend Jojo in Beauty Forever! read more

My wedding is around the corner and I needed my lashes done as soon as possible, since I don't know how to put on false lashes... Thankfully I was recommended to check this location out, since I live in Downtown San Leandro area and they told me to request for Maggie. I called in and asked if there were last minute appointments this week, and luckily Maggie was able to book me for Friday @ 4:30PM. Parking was easy, since there is a plaza right across! I came in 15 minutes early, and Maggie was more than happy to take me in early! The vibe at this location was very therapeutic and comfy. All the estheticians there have their own private rooms with calming music and clean working station. I love how friendly, patient, and calm hands that Maggie has; she made me feel really comfortable when getting my lashes done. I would highly recommend her and come back to this location again when I have a special occasion! These lashes last quite some time, she stated. I love how natural my lashes look, since I don't like fully thick lashes! If full thick lashes are your type, she does that too! Thank you Maggie for a nice first time experience! read more

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Jojo and Maggie are the best they have the best service they're extremely talented very reasonable prices and they're extremely flexible super fun to work with I've been going there for over 6 years and I absolutely love them and highly recommend them to everyone who needs anything done for anything beauty from nails to facials to lashes read more

Beauty Forever - Skin Care Near Me - San Leandro, California

10/10 Lashes 9/10 Facial Maggie is so skilled at lashes and I like her style of lash placement. She is also the owner. She can do both natural looking lashes as well as glam. Her prices are also reasonable. The salon, rooms, and restroom are very clean. They also have a deal for if you get a facial and lashes. This reminds me, I'm due for a facial. read more

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Beauty Forever is always my go to place for lash extensions and facial. Maggie and JoJo are the best! The result is always excellent and I never get disappointed! Maggie adjusts the curl, volume and length of the lashes bases on my request and adjust to my eye shape. I had lash extensions and facial somewhere else before, but Beauty Forever is my forever staple. You know what is the best after trying other places. read more

Beauty Forever - Lash done by Maggie! Skin cared by JoJo! - Skin Care Near Me - San Leandro, California

I come here for eyelash extensions service every 3-4 weeks. Emily is kind, patient & very skillful in doing eyelash extensions. She provides topnotch quality work & the products she used are of high quality. I highly recommend her. The place is clean, pleasant & calming. Parking is very easy. read more

I showed them the style I wanted, and they did an amazing job with my lashes. Everyone there is really professional, and I'll definitely be coming back regularly. The quiet atmosphere makes me feel really relaxed. I love it here. read more

Beauty Forever - Eyelash extension - Skin Care Near Me - San Leandro, California

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I have been going to Beauty Forever for over 8 years for my lashes. I was living in Oakland and moved to Sonoma County 3 years ago...And, I still drive over 1 1/2 hours to go here every 3 weeks. I have tried places closer to me, but have been disappointed. So, I will continue to make the drive for my favorite lash salon! read more

Went in today to do manga/manhua lashes and was pleasantly surprised. She took her time with the lashes and the results are amazing! I had little to no irritation and the lashes really make my eyes pop. Highly recommend coming here the service was amazing too. read more

Beauty Forever - Manga/manhua lashes - Skin Care Near Me - San Leandro, California

I've been coming here for almost 10 years and have been a loyal customer ever since. Quality is perfect and Maggie and Coco know exactly what I want. I'll recommend Beauty Forever without question! read more

I've been coming to this place for a few years for lashes. Maggie has always been professional, accommodating, and super friendly. She's quick with my fills and does a wonderful job every time. The staffs are always smiling and welcoming. Love this place and highly recommend. read more

Beauty Forever is absolutely excellent! All staffs do their best to my facial, nails and message, this is my favorite place, it makes me comfortable and relaxed. I also love their price point. Anna is always friendly, she does a great job for my massage and nails. I love her sweet personality and patience. Maggie have been done facial and eyelashes for me long time with professional and skillful techniques. I like going to their salon every month even it takes me an hour to get there, I would 100% recommend this place. read more

Been coming here for a few years and it's about time I do a review. The place is clean and sanitary. The lash techs are friendly and so sweet. They make your lashes look so natural and last much longer. I love that fills are quick. Easy to schedule appointment. They also do facials too! read more

Unsatisfying and unprofessional services. I had my lashes done by Anna for the first time and definitely the last. Within four days, I noticed more than a dozen of lashes had fallen out, sometimes more than five at once when I washed my face normally. Most of the fallen lashes were from my right eye, and my natural lashes were intact, indicating poor glue application and a lack of skill. The lash tech offered to fix it for free, but she insisted on scheduling a time I had already told her I was unavailable--on Christmas Eve, no less. I'd recommend anyone to RUN unless you want to spend money on a disappointing experience and waste a lot of time and energy. read more

Beauty Forever - Skin Care Near Me - San Leandro, California

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Beauty Forever is an amazing place for facial. I went to this place for me and my family's facial services more than 10 years. The staffs Maggie and Jojo were incredibly friendly, professional and highly skilled. The result with my facial is always incredible. My skin feels so amazing, relaxed and refreshed. I looked so much younger, cleaner, brighter,and firmer after every facial. I always looking forward to my next facial appointment. I am a 60 years old woman but every one thinks I am 10 years younger than my age. Thanks to Beauty Forever did a great job to make me looking younger. read more

Amazing, First experience was great. Anna is a beautician. She is very nice and respectful to customers. She tries her best to meet your needs. I chose eyelashes and nails. She is skilled and achieved the effect I wanted. read more

Beauty Forever - .. - Skin Care Near Me - San Leandro, California

I have been coming here for years and will not go anywhere else for my eyelashes! I consistently get compliments all the time. Jo Jo has been doing my lashes and is on point every time. Her facials are amazing! The shop is always clean and the service is excellent!! I highly recommend! read more

Eyelash extensions... they use the best quality product, I'm satisfied every single time. I've been going to beauty forever since 2012 and I haven't been disappointed yet.. The vibe is mellow and relaxing. Everyone that works there is vibrant and welcoming!!! read more

I have been Maggie's client once a month for 20 years since she started her business in Oakland years ago. Per my husband's idea, I followed her from Oakland to San Leandro even my husband has to drive much farther to get to her new shop (he used to wait for me by reading or sleeping in the car in the parking space there for 2 hours). Maggie and Jojo are very professional and patient to do their jobs. I am satisfied every time they work on my face along with massages on my head and shoulders. As matter of fact, a group of people were admired to see a 69 nine years old lady with such a good looking face when I attended to a 100+ people a Thanksgiving party last year. Some of them asked me about Beauty Forever's information and phone# to check it out. One lady about my age even asked me to call Maggie and made the appointment to see her or Jojo next week. I learned from Jojo later, that lady went with her husband to the 1st appointment, She and her husband were happy with the work and paid for a package of 10 times facial service right away. I have received many compliments about my young looking face all over the places I went many times! Thanks to Maggie and Jojo. I love you! read more

I love the facials here. After I get the black doll facial and I get facial afterwards with a massage. Jojo is the best I have found this far. Maggie does a great job on my eyelashes, I get compliments on them as they look natural. Jojo also places lashes and does a good job. My favorite self care spot! read more

Beauty Forever - Black doll facial - Skin Care Near Me - San Leandro, California

I've come here for eyelashes for more than 5 years now. They professionally handled my eyelashes. Anytime I had an import occasion/event, I always come here to get my lashes done. Every time my lashes get completely, it feels so exquisite. I highly recommend this shop! read more

I have sensitive skin prone to breakouts. Recently I go for skin treatment at Beauty Forever once a month. I noticed my skin felt less sensitive(reduce redness) and smooth. Furthermore, I enjoy their facial massage very much. JoJo does a fantastic job all the time. Thanks a lot. read more

Very professional and quality work. I've been going here since 2013 and I usually go with Maggie. However, all of her techs are extremely precise and very nice. I travel all the way from San Jose to get my lashes done on a regular. read more

I have been coming here for almost 5 years now and I have never had a bad experience. I almost didn't want to write this review.. but let's not gatekeep. Maggie is a MAGICIAN. my hairs are almost invisible and thin and I was sooo insecure about them and coming here is the best decision I've made. I moved to Fremont and still make sure I only see Maggie. Shes very timely and efficient and my lashes always look amazing. I get compliments on them every day and they always look so natural! read more

Beauty Forever - Skin Care Near Me - San Leandro, California

Love having my lashes and facials done here with Jojo , she does a great job and facility is always nice and clean.

Excellent service! Maggie is so knowledgeable and provides good suggestions on skin care, even for a male customer like myself with complex skin issues. I've been here many times, and I highly recommend!! read more

Beauty Forever - Company name - Skin Care Near Me - San Leandro, California

Been coming here for more then 6 years!! Maggie is the best. You definitely get what you pay for. She's quick and very professional - her work is excellent. Her lash extensions last for weeks! Jojo is also great I go to her when Maggie is on vacation! :) read more

If you want eyelash extensions, you should come here! I expressed it was my first time getting it done, and they made sure to make me feel comfortable the entire process. Additionally, I could tell that they have a lot of experience with eyelash extensions because once they saw my lashes, they already had an idea of what would work best with my lash length and eye shape. I'm also very happy that my lashes look more on the natural side (personal preference), but I also know if you're looking for a more dramatic look they can do that too. The shop was very clean and nicely decorated as well. Also bonus, there's plenty of parking in the parking lot behind the store! read more

Beauty Forever - Eyelash extensions (I wanted a more natural look) - Skin Care Near Me - San Leandro, California

friendly staff. been seeing Jojo for a while now. im always satisfied with her job well done with my lashes. 5 of us workmates go see Jojo every 3-4 weeks. always happy with the services. read more

Jojo does my lashes and she always does an amazing job. I highly recommend her. Great service always.

My real lashes point down and are pretty thin. It's hard to find someone to do them right and make sure they don't stick together. They did a great job. Will definitely be my go to place. read more

I have been coming here for almost 5 years and The services here are outstanding. No matter who you get to do your lashes they Look great. My eyelashes are always very full very dramatic just the way I like them. Prices are very reasonable and competitive. I just wouldn't go anywhere else, If you're looking this is the place to go. Thanks ladies for always giving me great service... read more

After doing research and reading tons of reviews about lash extensions ended up contacting Maggie for her services. She is sweet and very professional. She responded by text and called and answered any questions I had. She also confirm the appt the day before. The place is small hole in the wall and theres street parking if your lucky. However there is a parking lot in the back. About a two minute walk to the business. The door was locked I think for security purposes which is good and safe for clients and employees. There was Maggie and another worker and they can be with clients at the same time and there could be no one at the front desk. I waited about 10 minutes while Maggie was finishing up her lunch and before we started she asked if I needed to use the restroom since I am pregnant. So sweet of her! She told me it would take about 1.5 hour for the extensions but we were done within 50 minutes. She was very gentle and fast and its pretty relaxing. I am not sure if its before I have asian eyes so less lashes were needed. Ill have to update this review in a couple weeks to see how they hold up but I barely feel or notice them there. I have pretty sensitive skin and so far no reactions or gunk on the lids from the glue. I did knock off one star because her other employee kept walking in and out of our room during my session looking for lashes for the other client and speaking to Maggie in their language which I dont mind but the session was interrupted about three times so it just messed up the relaxation juju and quietness. They look natural and have more volume which is good and I dont look like I have caterpillars on my eyelids. It was $98 for the new clients and she gave me a care card with pricing for fills. I didnt want to make a fill appointment since I am due in 2 weeks and didnt want to commit. Even if you come back for a new set not as a new client its still cheaper than other places. I dont think its worth $200 plus for lash extensions that are semi permanent. Its an expensive investment and I do it just for special occasions but I dont think I can keep doing it as a routine. I rather get mani/pedis! Overall try out Maggie for lash extensions you wont be disappointed. read more

I adore this place. Maggie does a great job with your lashes. Its such a relaxing experience I'm positive that you will fall asleep. She so gentle and theres nothing better than a great lash job that doesn't leave you with clumpy lashes, red eyes or looking like you attached birds wings to your lashes! I would've loved to continue coming but like my natural lashes a bit more :) read more

Beauty Forever - Just finished, in LOVE. - Skin Care Near Me - San Leandro, California

It's been a year since I've visit and the service is just as great. Same cute little store and clean! Emphasize on clean! I'm very impressed. Of all the places I have been to get my lashes done, Maggie is definitely the best and most professional. My lashes look so real, people can't even tell that they are extensions. This place definitely deserves my business . :) read more

I love love love my lashes! You will too! Give them a try.