Makeup Session with Ashlee was amazing! She was extremely knowledgeable and I love my new products. Love this studio. I highly recommend Authentic Beauty if you want a makeup update!! read more

Very personable and knowledgeable staff, fun atmosphere, loved results and explanation of products and techniques.

I've been coming to Authentic Beauty for a year and have seen real results. The atmosphere is inviting and I always feel better walking out the door:) read more

If you need to rehab your brows look no farther then Authenic Beauty. Make an appointment now to see one of the amazing brow artists.

Aly is the best in the business. She has completely rehabbed my brows and takes care of my beauty needs. Great service and fabulous products! I've been her client for many years! Highly recommend read more

Loved my experience getting my eyebrows perfectly shaped. I appreciated getting a mini makeup lesson and updating my makeup. Thank you!!

Authentic Beauty is a one-of-a-kind studio for makeup and brows. Aly is dedicated to making everyone look their best. She is so innovative with her products and knows so much about brows and makeup. Everyone at Authentic beauty is friendly, helpful, and dedicated. Highly recommend! read more

Place felt run down- not clean in the makeup area. Store needs some attention from its owners. Makeup products overpriced.

Great service; reasonable prices; exactly the natural look I wanted

I have visited this establishment twice, and did not have a good experience. The staff was friendly, but the owner Allyson was not pleasant. I was not pleased with the services I received. I have been to other establishments where I received great facials and brow services. It is not friendly to people of color. I did not feel comfortable when I was there. And I recently learned that the owner does not have an esthetic license nor a cosmetology license, but yet she's performing services such as brow tweeze, brow tints, and makeup applications. I would not suggest going to a place of business like this. read more

Love my lash tint and customer service experience with Stephanie and the front desk every time!!! Highly recommend this spot! read more

Authentic Beauty - Makeup Artists Near Me - Atlanta, Georgia

I appreciated the warm, friendliness of all the staff and tour of Authentic Beauty. It makes me aware of the array of services that you all provide to clients. I came in for eyebrow services, and the end results were pure "gorgeousness!" My brows look absolutely beautiful!!! Indeed, the color by Crystal and shaping by Alyson made my eyes pop! Also, I appreciate Alyson showing me how to fill in my brows between visits. Much needed. Thank you! See you all in a few weeks! :) read more

I got my brows done at Authentic Beauty by Alyson Howard-Hoag and I would not go anywhere else in the country. Seriously. She is known as the brow guru for a reason and Authentic Beauty wins Best Brows Atlanta year after year for good reason. Alyson helped me rehab my over waxed brows and now I fully buy into her 'tweeze only philosophy.' After my brow session, I got a makeup touch up and I felt totally spoiled and cared for. What a talented and caring team of makeup artists and brow professionals. I highly recommend them. read more

I've been going to AB for a little over a year now. I absolutely adore this business and the heart behind it. I typically see Bri for brows, however i've gotten multiple spray tans, lash lift and tints, etc and i've never walked away disappointed. i've also witnessed the growth of Genuist Beauty and the hard work Aly has put into making Authentic Beauty a safe space for women of all ages and backgrounds to come and feel beautiful in. read more

Stephanie is great with lashes and coming back for brows. Very fun appointment read more

Authentic Beauty - Makeup Artists Near Me - Atlanta, Georgia

I visited Ryan for a massage/facial combo and it was heavenly. One of the best massages I've ever had. I loved that he tailored the facial to my needs. I never know what to ask for or what's best for my skin at the time of an appointment so I appreciated his expertise and taking control over what treatments would be best. I left with my skin feeling so clean, pores all cleaned out and my skin was glowing. Ryan is always a wealth of knowledge and makes appointments so fun and relaxing. read more

The whole team within Authentic Beauty is very experienced in their fields, knowledgeable about all things beauty, they are all super kind and welcoming, and most of all amazing at what they do! I love the attention to each individual customer they give with understanding that not everyone's authentic beauty looks the same. I'm honored I had the privilege to become one of their clients, and I can wholeheartedly say I won't be going anywhere else. read more

Aly helped me rehab my brows and I've never been happier with them. Highly recommend this business!

Had a great experience and everyone was so friendly! Happy with results! Allyson was great and took her time with me! read more

Very professional! Alyson spent time to teach me the best way to take care of & color my brows & why. I don't wear much make-up and Alyson didn't want me to "overdo" my brows so that people noticed my brows more than my face as a whole or my personality. Aly is intentional about teaching authentic beauty to all who cross her path. Thank you so much Alyson & Authentic Beauty! read more

I couldn't recommend this place enough for people with problem brows. I started to get my eyebrows dyed and shaped by Alyson in late January/February 2013. They were in pretty TERRIBLE shape back then after several bad waxing/threading experiences, in spite of the fact that I had tried many places that had been recommended to me online. My brows were left so thin and warped after one waxing that I decided to leave them alone for a month and try this place out. To be honest, I was a little underwhelmed with my brows the first time I went in to see Ally. One eyebrow looked great, while Aly only slightly cleaned up the arch of my problem eyebrow so it could take its natural shape. That being said, Aly made it clear that my brows needed to get a little messy before they would look great. I would be prepared to let your eyebrows do their thing if you're going through "eyebrow rehab." I've been seeing Ally exclusively since my first visit (about 7 months, 6 times), and every time my eyebrows look better and better. Alyson REALLY knows her stuff about eyebrows and works with your natural features and hair pattern. Even my boyfriend has noticed that my eyebrows look fuller and more flattering. As far as the rest of her services, I've been given a few complimentary makeovers in the past which were great. Alyson also does a lot of research to make sure her makeup and skin care products are safe and not loaded with toxins. read more

Authentic Beauty - Before and after, almost a year apart. Top is after filling brows in, bottom is with zero product. - Makeup Artists Near Me - Atlanta, Georgia

Best brows in Atlanta!!! Best team in Atlanta!! Love this place!! Ally and the team REALLY care about helping you look & feel your best. I've been coming since she opened. Can't say enough good things. read more

Stefanie truly took her time with my eyebrows instead of just brushing me off like people tend to when I explain how troublesome they are. Also, the fact that they take cleanliness so seriously puts me at ease that I can return to the salon without the fear of coronavirus. read more

Crystal was really great! Super welcoming and explained everything to me thoroughly but also let me just chill and relax which was just what I needed! read more

Received caring and professional service from Crystal and Ryan. Love my "new" perfect eyebrows!

Ryan Christopher was amazing! He went above and beyond and took so much time to go through my skincare and makeup, and help my simplify rather than complicate my routine. I always thought my skin was dry, but it was only dehydrated, so I was buying all of the wrong things. I immediately trusted his opinions and expertise and look forward to my mini facial next! read more

Friendly, welcoming and calm experience. Excellent customer service. Non stressful environment. Clean and beautiful facility. Excellent service provided by skilled experts. Easy going and down to earth. Your staff puts the "authentic" in Authentic Beauty. Crystal was great at explaining the steps of the service and my after care. Ryan was very attentive to my needs in checking out. Your reception area and product display area are impeccable. Keep up the good work! read more

I got my first facial with Ryan and he was so nice and helped me so much with which products I should be using on my face. I will be coming back every month! read more

I wish Yelp did half stars. I'd give Authentic Beauty 2.5 stars. I went here to have my eyebrows reshaped by Alyson Hoag. I needed to go through "eyebrow rehab" as she called it, and let my eyebrows grow in. I went there about 3 times and each experience was about the same. Let me start and say that Alyson is extremely nice. She is chatty, sweet, and she answered all of my questions. She did a great job shaping my eyebrows and I am happy with how they now look. What I didn't like and what stopped me from going back was how she was so busy each time I visited her. I made my appointments weeks in advance, but each visit felt as if she was squeezing me in and she seemed busy with other things. I don't think she spent more than a minute of time focusing on me before she'd have to turn her attention to something else in the salon. Her assistant always needed so much help that Alyson had to stop focusing on me and walk away with her assistant to solve any issue the assistant couldn't solve, or Alyson would stop and talk with other clients that walked into the salon. I can totally understand "meh" customer service when you walk in, but I made appointments and If I'm paying between $30-$40 for 10 minutes of service, I expect those 10 minutes to be only about me. read more

Always very knowledgeable and professional, very safe. Alyson and her staff have a true passion for the beauty industry and offering the best services. read more

I recently completed the Image Journey with Crystal and it was WONDERFUL. She was completely patient with me (even on top of me being 25 minutes late because of traffic), answered all my questions and went into detail about how to apply my makeup-even applying multiple colors to find the perfect "me". Because of my Image Journey, I am no longer afraid to experiment with blending color, applying eyeliner or wearing bright red lipstick if I feel like it. I have never been more confident, and my husband loves the new me -mostly because I feel so good about myself. I was a pretty confident person when I walked in to Authentic Beauty, but now I feel *amazing* everyday. The difference at Authentic Beauty is that they listen to what your vision of "you" is, instead of telling you what you should look like. I have never felt more beautiful than after Crystal taught me how to apply my own makeup-not even on my wedding day. If I could do one thing over on my wedding day, it would be to have Authentic Beauty apply my makeup. They are not pushy about selling their own makeup line (even though it's awesome makeup). Not even at the *free* Champagne and Shadows event (I always find free events have a lot more sales pressure, but not at Authentic Beauty). I had a fabulous time at the last Champagne and Shadows, and I went alone. I was a little apprehensive about being there by myself. However, everyone is so warm, welcoming, and it has a fun, girls night out vibe. They hand you a glass of champagne, apply your makeup and off you go to enjoy the rest of your night. Authentic Beauty in one word: FAB-U-LOUS read more

Crazy, but I'm writing this for my daughter and wife who both did their eyebrows with Alyson. They both look great.... but just as important, they *feel* great. Got a very attentive treatment from the staff, instructions on what to do in the future, products, etc. Glad to see that some service organizations really do care about clients. read more

After a month of unsuccessful attempts to directly directly speak to the founder, Alyson (no thanks to Stephanie & Marnie), I am left with no choice but to provide my feedback here with a scathing review. I found your business on Yelp and I now feel obligated to caution other potential customers about my experience. My facial with Stephanie on Aug. 12th left me with the the WORST complexion I have ever had. I could have never imagined that the "organic facial" could result in a month long breakout. I gave Authentic Beauty a try thinking "how bad could a facial be" and I learned that lesson the hard way. It is clear that Stephanie does not have the training or experience needed to be treating anyone. I left your business feeling like I had paid for an hour face massage, knowing that her extractions had been ineffective to say the least, but the weeks of breakouts following the treatment were absolutely unimaginable. I chose your business because your mantra of authentic beauty "shining through" really resonated with me, sadly, my experience with you contradicted this belief in every way. read more

Chanette Thompson just moved here in May from LA, a specialist in Brows. I was able to make my appointment last minute online and was even able to be taken early. I read about another Brow salon in Buckhead prior to reading about Authentic Beauty. Ease of scheduling is pretty important for those of us with hectic schedules. As far as brows go, amazing! As Chanette put it, it's an art form! She was very meticulous and worth the $25 she charged. My brows are so much better, eventhough, they now have to go through, as Chanette put it, Brow Rehab. She showed me what she was doing and how to apply powder to my brows! Great teacher! I highly recommend Chanette at Authentic Beauty for brow shaping! So glad I found this place. They have such an large array of services available! read more

If you are looking for the best brows in town - this is the place to go. Alyson Hoag is well known as the "brow guru" in Atlanta for a good reason. She is also an amazing makeup artist and so are all of the artists that work with her. Authentic Beauty offers something for everyone: Makeup application Makeup lessons Brow Skincare Lashes Spray tans Hair stylists Makeup products (I personally love the 3 in 1 Foundation) They do makeup for big events and weddings too. Call Stephanie to set an appointment or just schedule online at Schedulicity.com. . Go check this place out - I drive quite a distance to get there but is is well worth it. Everyone I have referred there loves it and they are now regular customers. read more

I started coming here when the woman who did my eyelashes moved to Chicago. The place is clean, the owner is really nice, and the staff is mostly professional-- though there's one, slightly older front desk employee who always seems a little miffed about her life. Sometimes staff argues at the front desk; since most clients are farther back in the shop, I guess they think they're out of earshot, but the curtained-off eyelash room is RIGHT there so I hear everything. I also made a waxing appointment once, and they did it in the hair washing sinks, which was sort of weird (and uncomfortable). I'm okay with coming here for lashes, but I don't think I'd come for other services. read more

Super attention to safe cleaning and COVID precautions. Felt very comfortable and taken care of. Stephanie, Aly and front desk staff were all cheerful and as always, did a fantastic job on my brows. Thank you! read more

Ally is the most talented makeup artist EVER!! She is a teacher and gave me the most beautiful new look that I can do myself!!! She is awesome!!! read more

Fantastic comfortable atmosphere! Our brow service was wonderful with great results and professional service providers. All our questions were answered and we frlt welcomed and appreciated. My daughter and I highly recommend authentic beauty. read more

After hearing glowing reviews from friends about Authentic Beauty, I finally made an eyebrow appointment with Alyson. The salon is warm and friendly, and both Aly and Rosie made it a great first experience. I'm on the road to brow "rehab"! read more