Great service in a beautiful store. Very spacious not crowded like some locations. Very helpful associates. Make service or shopping appointments in advance. Masks are required. Conveniently located at GVA Tram stop. www.apple.com

I don't know why but from their start, yes, I have been and am an Apple fan. I like the customer friendliness, the fact that you can call for help ad nauseam, that they are becoming greener, and the interface and seamless cross device i tegration and updates of, well, anything. This mega store in downtown Amsterdam has a dynamite location, next to the Hotel Americain (luxuruous) and the Stadschouwburg (concert hall for weekly classical music, every Sunday morning). There is a parking garage nearby, but at Amsterdam rates, something like €8 ($10) an hour, we always take the train in. I don't know if they comp that, but we weren't asked so I would think not. Staff are great, beautiful presentation, and my issues are always fixed. The bathrooms were clean and locked. What more do you want as a consumer? Well, having said that, I do wish Pages had more of the Word dox features and handiness in posting screen shots (you have to return through the space to create it).

- The biggest Genius Bar in any Apple store in the world. - One of the biggest Apple stores. - The only Apple store in the Netherlands. - Huge and beautiful architecture with respect to the old existing architecture, both inside and out. - Lots, and I mean LOTS, of Geniuses (Apple service and sales employees) walking around for your service and convenience. - Cash registers? Any blue-shirted Genius you can find IS a cash register. Just tell them what you want to buy. - Amazing products in all aspects: Quality, build quality, user interface and software (power, efficiency and easy of use) - Unmatched service! - And despite many ignorant utterances, relatively cheap products in the long run because of the durability, longevity and service (and they're virtually malware-free)

Had a blast at my first Yelp Elite Amsterdam event. Even though the event was mainly in Dutch, I learned some new things about making videos with iPhone and iMovie. Can't wait to start attending some festivals as an official yelp reporter. Special shootout to Conor W for translating parts of the event for me! Also loved continuing the fun with the amazing community manager Philippine W., and new friends Karin M., Liona B., and Tilly K.! Thanks Philippine for a great first Yelp Amsterdsm experience!

This store is set to change the retail business in Amsterdam. Every evening is 'koopavond' now that there is an official Apple Store in Amsterdam. No more waiting until Thursday to get that new iPad or iPhone. I have been to more than a dozen Apple Stores in the last few years, but have never seen one with such exuberance and elegance. Of course, there is also the staple Genius bar, the friendly staff, the mobile points of sale, the awesome demo gadgets, and the secret desire to have unlimited cash to buy everything inside. But, this latest Apple Store is made to scale with the awesomeness known as life in Amsterdam. The glass staircase is wonderful and easily visible from even the outside of the store. What better way to spend an hour than going up and down on that marvel of a staircase, taking pictures. The Genius Bar is probably the biggest I have ever seen. Hello same day troubleshooting! An Apple Store in Amsterdam wouldn't do justice unless it catered to almost every country in Europe. Amsterdam, after-all, is one of the most multi-cultural cities in the world. No surprise then that the 300+ staff at the store is able to help out loyal Apple fans in 14 different languages. Yes, you read that right. This is great. There's also the free wifi, ample sitting space, and numerous tables for you to try out things you just learned at the regular workshops. Kids getting cranky from all the walking around the city? Just have them play a game or two on the iMacs in the kids section. They wouldn't want to go anywhere else! The Leidseplein area is no longer limited to being an 'entertainment area'. It has just become the 'get the best possible gadgets buying experience' area of Amsterdam. I look forward to many more happy visits to the city's finest shopping store.

Good news one of the largest Apple stores is now in Amsterdam. I am a real big fan of the Apple Store at the Grove in LA, but I was very impress with the new location in Amsterdam. It's superior to the one in LA, it's clearly a work of art. The architecture was well designed, also inside of the building has a classical and stunning layout.So therefore it's definitely worth checking out. I am so happy that they placed the real thing in Amsterdam. I was really fed up with the reseller shops. I definitely see this Apple Store putting plenty of Apple Reseller Shops out of business.

I don't know what to say about this Apple Store because it is not something you can uniquely elaborate on. It is like describing something generic of almost all Apple Stores. They have each section for their iPods, iPads, iPhones, MacBooks and big displays. That's the first floor is a huge open space if not for these Ikea looking tables with the gadgets on them, the large displays on the wall, bright lights, super clean and smooth decor. But a beautiful interior nicely laid out. But isn't that the same of all Apple Stores? Maybe I am just not wowed because to me I have seen the Apple style here in New York City. I am accustomed to it already, to me nice and unique but I am not an Apple groupie even though I own several of their products. In a little bit, the way it's design is like a library, maybe a library of the future? I saw toward the back, customers were sitting down and using their MacBooks and iPads. The seating is limited, but this day I went it wasn't busy. I used one of their MacBooks and was able to go online and check my email, the words were in Dutch, btw. I didn't go up the rotating upstairs but I assume, again, like most larger Apple Stores that is where the Genius Bar, software, media and presentation center is.