Came in to shop for a new bra and was helped by Lei! She was so helpful, through, and understanding! She assisted me with my fitting, actually did a fitting unlike some big box stores, and let me try on nearly 20 bras, if not more! She truly has a passion for the business and her clients. I will definitely recommend this store and her to everyone! My bra I ended (finally) selecting was on sale, and that was an added plus too! read more

Great service, high attention to detail. Definitely recommend! When you're shopping at this level of fine lingerie, sticker shock can be a concern... But the merchandise is more than worth it. The quality is outstanding! read more

love shopping here! I'm a difficult fit and never had properly fitting bras. Anna Bella takes the time to find the styles and sizes that fit your body and surprisingly at a price that is hardly more that dept stores. The staff is wonderful - great experience all around. I won't shop anywhere else! read more

Had the best time at Anna Bella! As a 2025 bride, there were SO many things added to my wishlist for my bridesmaids, getting ready the day of, and even the honeymoon. Can't wait to go back in and visit the lovely staff. I recommend Sydney and Heather, they were so kind and super helpful!! read more

A true gem nestled in the heart of Alpharetta! Being a southern woman there are two things we are serious about sweet tea and good foundations/lingerie! Since my first visit Pam and her staff have been courteous, resourceful and hospitable. Location: The store recently located into the Town Center in Alpharetta off Main Street. It's a great location, you can park and walk around to all the great restaurants, shops, monuments and the park. Pricing: The pricing is very competitive based on the quality of merchandise you're receiving. They have a variety of vendors that offer a array of merchandise to fit various price points. Service: Pam and her team are knowledgeable on all things lingerie! I have a fuller bust and until I started patronizing this location, I could not find that personalized service when it came to the sizing and fitting of my bras. I've gotten everyday bras, sexy bras and sports bras and have not been disappointed with any of my purchases. read more

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Visited this location for the first time with my 14 year old daughter this past weekend. The atmosphere is great! It's not trashy or overtly in your face sexy like other boutiques I've been to. The staff was awesome! So friendly, helpful and most of all NOT at all pushy for a purchase. They did not just grab my breasts and do what they pleased. They explained the process and asked if I consented which I appreciate more than I can say. The entire experience from walking in to walking out was pleasant. The loss of star is for two reasons: A) I would love to be able to see the stock myself. I went in specifically for a nude bra but I'm always open to options and if I saw one that caught my eye I might have wanted to buy more. B) Options in my size 32G or GG (dependent on bra) seemed very limited. This may or may not have been the case. I'm not sure because I did not see the inventory. I did find a few options I loved out of my price range ($170 +). And one inside budget ($70) which I did purchase through special order in order to get it in nude. My daughter true size is 28DD but that size didn't seem to be in inventory so they provided her sister size of 30D. Ultimately she decided not to purchase anything because she prefers the fit of her true size of 28DD better but made several comments on liking the staff and the bras options provided overall. Both my daughter and I enjoyed the experience and we will absolutely be back! Hopefully they will have more in my size at that time. read more

Never felt so confident in my own skin than I did at Anna Bella! The staff was very sweet and helped me pick some great pieces that complemented my body well. They have a wide variety of women's lingerie and accessories. I went with a couple of my girlfriends and it made for such a fun girls day! I ended up buying a set I'm saving for a trip later this year. Definitely recommend if you are looking for a confidence boost, special occasion or gifts for a bride to be! read more

Always love coming in here! The staff is always so welcoming and they always pull the most amazing pieces for me. Pam, Heather and Sydney are always so helpful and kind. I would recommend them over any lingerie store and I cannot wait to be back for my next occasion! read more

I visited the store today to get a bra fitting and hoped to find some bras that flattered my hard to fit "girls". I was immediately greeted by Heather, and she helped me throughout the entire visit. After finding my correct bra size, Heather found me many bras to try on. She was so helpful in determining the best fit. I ended up purchasing 4 bras, and I feel soooo good about my entire visit. If you aren't sure you are wearing the right bra, please make a trip to Anna Bella (they have a great selection of large sizes). You will be happy you made the trip! I will be a returning customer! read more

Just left this boutique feeling even more excited for my wedding day! You think you know what a bra should feel like until you go through Pam's fitting and recommendations. She definitely knows the art and science behind bras and will find you the perfect fit. She went above and beyond helping me try on different styles, textures, and colors. The boutique itself offers gorgeous and luxurious selection of both, lingerie and loungewear. I ended up picking items for both, my special day and everyday wear. Find Pam and you will not look back on your decision of walking into Anna Bella Fine Lingerie! read more

Pam is so sweet and she knows exactly which bra will fit you ! She's a gem and the lingerie is gorgeous

I can't say enough great things about this boutique and their amazing staff! Heather was hands down, the best consultant! As a rather busty woman, I can never shop in the department stores for my bras & typically have a hard time finding a specialized store that truly fits my needs. Thankfully, that wasn't the case with Anna Bella's! From sizing/trying on to checking out, Heather was personable, knowledgeable & patient! I ended up walking out of there with three "everyday bras" and a promise of a strapless bra that I needed for an upcoming wedding. In true form, Heather called me a few weeks later telling me that the specific strapless bra I needed was in store! It's evident that these ladies truly go above & beyond for their customers. Thank you for such a welcoming & genuine buying experience! I will be back, over & over again. read more

I visited Anna Bella Fine Lingerie last weekend and spent $215. I would have spent more if they had the correct sizes in stock (sizing was extremely limited). After leaving, I found one of the pieces that I bought at their location ($80) on sale for $10 less than an hour later. The store that had it on clearance informed me that it was a set from last season. I contacted Anna Bella and they informed me that they could only issue store credit. The return policy listed on their website is different than what is listed in store. Apparently, the return policy is only for online shoppers because you're being provided a service when you visit the store in person. A return policy like this doesn't make sense in today's world. Especially for an extremely high-end lingerie shop where the bras are $200+. The owner of the shop was not willing to make any exceptions. Because of that, I will not be back. Very disappointed in the experience read more

Awesome customer service! Lee took enough time to make sure everything fit properly and was even the same size as me! A wonderful experience and I will be returning! One of the bras was uncomfortable and they took it back without question and I got two more only to find the band rolled up; I went back and met with Pam who was awesome! I'm going back Tuesday to get 2 more Evelyn bras which are comfy AND supportive! I'm a loyal customer now! read more

I do not even have words to adequately describe my incredible experience. First of all, beautiful inventory. But the staff is the real beauty. I've been searching for a store that carried a variety of high-end lingerie brands. I searched Google for over an hour. It was a 40 min drive for me but I thought I'd give it a try. They exceeded every expectation. I told them my story and what I was searching for and all hands were on deck. They even searched the inventory in the back for items that weren't on display. They loaded the dressing room and checked on me regularly. I was not rushed or pressured. I felt like I was in a scene from Pretty Woman where they dressed her up. I couldn't be more grateful and can't wait until my next shopping experience. read more

Highly highly recommend to receive a bra fitting! So many sizes, price ranges and brands! Very knowledgeable and personable!

I walked in just to take a look, I was immediately greeted by Kate and another nice woman. I chose a couple options to try on and Kate gave me a fitting. To my surprise I've been wearing the wrong size for a while. Anyways, she suggested a few options in my price range. I was very happy with my stop in and will be buying from them soon! Veryyy sexy/elegant lingerie! This place is a must see! read more

I have never had an experience in shopping for lingerie like at Anna Bella's. I have been 3 times and have loved every minute! I have shared this hidden gem in Alpharetta with friends. Having my husband in the dressing room with me to choose what to purchase is wonderful. Thank you all for the excellent customer service and the phenomenal selection! See you again soon!! read more

Great store!! Pam the owner and the rest of her staff were incredible, although the store has mainly women's lingerie and accessories, she told me they had some really amazing men's boxers. I got a pair of these SAXX luxuries boxers and they are awesome! Will be back to buy some more of these- worth every penny! read more

Beware! Their refund policy listed on their website is not honored! It is apparently for online customers only even though it doesn't say that. The only reason for 2 stars instead of 1 is that Kate was fabulous when I was in the store. I wish the owner would take a lesson from her in customer service. read more

Excellent service! Wonderful merchandise! If you want a great bra and an expert fitting I would highly recommend Anna Bella! They also have pretty panties, and lingerie. You can't go wrong at Anna Bella :) read more

Thanks ladies at Anna Bella for helping me find a great fitting bra. I can't believe how much better my clothes fit and look on me since I replaced my old bras! I really love the fact that you're out on my side of town and I don't have to go to a huge mall for a professional fitting. Fantastic. I'm looking forward to years of doing business with you. Peggy POST REVIEW CHANGE: I removed a star because I put on a brand new never worn before bra today. I had been at work for an hour when I felt a stabbing pain caused by the underwire popping through it's surrounding material. The Anna Bella ladies said I can bring it to them and they'll resew it. Candidly, at the price I paid this should never have happened to start with. A 5 Star company would send a new bra to my home and trust me to return the defective product to them when it's convenient for me to do so. read more

My sister and I had such a great experience there!! The customer service was above and beyond. The women worked with us to size us (we have a hard time finding bras that fit well) and were amazing at finding and helping us decide what looked and felt best. The store is very expensive but the women were more than happy to discuss and work within my budget. I can't stop telling my friends how awesome this place is!!! read more

They sell artistic $120 bras, women ' panties, men's boxers. My review is low because the store's employees are condescending. I felt uncomfortable and left without purchasing anything. read more

First time visit to buy lingerie for a bridal shower and I was so happy with my experience and the selection! While I browsed the consultants pulled options in the sizes that I needed. They have beautiful lingerie, great for bridal showers! I will definitely be going back! read more

This review comes to you with a unhappy customer. I purchased 3 bra's from here. The bra's are a really great fit when you need a special size. You are paying close to $200.00 a piece these bra's. Customer service is ok. I has one of the bra's for approx. 8 months. hand washing etc. there was a small hole in the lace .. went back knowing I am a customer there and purchased close to $550.00 in merchandise. They spoke with manufacture and said too bad cannot help you. I was not looking for Free or a new bra but just wanted some kind of explanation for the fantastic expensive bras that are supposted to be so great...some customer service. They stink Go to amazon for Empreinte bras or a department store. For being such a exclusive specialty store. They don't stand behind there product. so disappointed. Also will stop referring people to the store. Don't go there. read more

Love this store. I wish I would've known about this store sooner. Very helpful. I learned a lot!

This store is one of the only lingerie stores in Atlanta area. Pam is amazing and so helpful! The lingerie is beautiful!

Anna Bella Fine Lingerie, truly knows how to treat their Customers! It's a pleasure walking into their lovely boutique. You will be greeted with a warm welcome, treated respectfully, and experience what it is like to have an expert bra fitting. They have wonderful selection of high quality bras to fit all budgets. While there, check out their beautiful night/loungewear and other items. I've been exceptionally pleased with the quality of all of the lingerie that I've purchased there. If you have a special guy in your life, they also carry a comfortable and fun line for the gentlemen. Remember to purchase the "Fashion Care", for hand washing your bras. I cannot believe how much longer my bras have lasted with the use of this wash, and it only takes 5 minutes. I hope you enjoy your experience with Anna Bella Fine Lingerie, as much as I have! read more

The first time we went in was a wonderful experience and very helpful salesperson. I would have told anyone to come here. But .... Today was HORRIBLE, the lady was not helpful at all, said she would come back to check and we had to keep coming out to get her , then when we were asking about a return we had because it did not work for my daughters wedding dress and they had nothing that would work..... The salesperson just got rude and started reciting her return policy and all the places it was posted. I can not believe the first visit and the second were so different ....such a disappointment . read more

Very uncomfortable bras. Was conned into buying a product, based on a blatant lie told by the seller. No refunds. Crooks and thieves, here. No concern for customers. Money hungry capitalists at their snobbiest. read more

Sadly I have to write a complaint. I purchased a package of boobie covers and they were defective. I went by the store and left my name and the owner called me back. She told me I did not follow the directions and to wash the covers before using. I tried that and as I had mentioned before, they were defective as there was a missing a patch of sticky so they still did not stick well. I emailed the vendor and asked them for a refund and they said the store would need to send them back and refund my money and they would get a store credit. I took the product back to the store with my name, email, and the name of the vendor and where they should get the credit so I could get my refund. I have since to hear from the store. So I don't have the product (which was defective) and I don't have my refund. So disappointed that a local store, when trying to compete against amazon and others, wouldn't help me. I'm a total advocate of local places and have since found the same product at a store in Avalon for $12 less!! They were nice and told me if there was any issue with them to bring them back, I checked ahead of time. Anna Bella, shame on you for not taking care of a customer!!! The sad thing is you wouldn't have been out any money, the vendor told me you could return them and they would give you a credit!!!!!! read more

Great personalized boutique service with range of everyday priced undergarments to special gorgeous lace and beautiful works or art. Excellent fitting service and lovely ladies at the store. Very respectful, private and had sizes, styles ready to go so fast in fitting room and no time wasted. I love what I got there. And I bought a few things that I would never have thought about because ladies are really good at seeing what's going to work for you. read more

Best lingerie place around. Pam is awesome. Please check them out, you won't be disappointed. Love, Love, Love Anna Bella's!!!!

Went in for 2 bras. I needed one for my daughter to wear with wedding dress, the other for me to wear with my dress for wedding. I got there and a very young girl came around the front of the counter and measured me right in front window. I had called to make appointment and explained why I was coming in, the dress and new bras after significant weight loss. The girl who measured me never once asked what I was looking for and I had to stop her before she just took off to get bras. I wear a c cup at best yet she brought me two double d,s to try on. It just went downhill from there. She had zero experience and after the sixth try I just said I would wait for daughter and her fitting. Then when she got there, the older woman helped her and I tried to explain why I was leaving with no bra to her that I felt like she was inexperienced and the woman told me they were not adversarial in their store. Well, really? What I expected was customer service and that was a huge fail. I was ready to buy bras and they could not get the job done. I go to stores with fitters because a good quality, great fitting bra is essential as far as I'm concerned. If I'm paying that kind of money, the sales person should know what they are doing. read more