Full disclosure: I know nothing about fishing, fishing supplies, or cost. However, with that being said I do know when someone is trying to up-sale you, rip you off, and has poor customer service. Came in today after lunch to have my son's fishing spool replaced. Max was amazing! Friendly, professional, and had great customer service. Note: my son went there last week to have line put on his new reel. He could have tried to up sale me and try to get me to purchase other things but he didn't. He also remembered my son and had nice things to say. I asked him some questions and he seemed very knowledgeable. Fixed the line on my son's reel for free. The store is pretty small and full of supplies. Parking is very limited. As a customer I value service over anything. With max's service it felt like a local mom/ pop shop and I was a regular customer there. Thank you Max for your help. Service 5/5 read more

Definitely, this place deserves NO STARS. 57+ years fishing and this place represents everything that is wrong with fishing everywhere lumped into one place. So let us get started. The replies are fake apologies, "I am sorry you feel that way," gaslighting, "You misunderstood," playing Doctor, "You are crazy," and blaming others; "Yelp" this and that. Wondering if those 5 Star Reviews are even real because the people leaving them have so few, if any other reviews. I can understand having a bad day, week, month, year, but this nonsense decades? For me, for anyone, to be wanting to be treated this incredibly badly, repeatedly is beyond me. For the high prices, shotty customer service, and recommendations always for the highest profit margin items, other places are far better. read more

It's been a few years since I gave these guys five stars, but they deserve it again. I caught this puppy late last year with the help of the outstanding set-up experts at anglers choice. read more

Angler's Choice - Late night, 130 pound bluefin. - Hunting & Fishing Supplies Near Me - San Diego, California

Angler's Choice staff are knowledgeable and trustworthy. Great selection for all types of fishing conditions and levels of experience. Point Loma is one of many docks in SD fisherman's head out to sea on their boat. As always check your pricing where you shop, sometimes more expensive than others. read more

So i just found out about anglers choice this year went in to check it out the had a good inventory of fishing gear, lures,rods etc... the only big issue and downside is there staff where do i begin? they got at least 5 workers there and none of them seem to be any help first of all it's crowded in the small store and they can't seem to from being the counter at all, the lady there is very nice but everyone else it seems like we are interrupting their time just standing there instead of helping a customer out There is this Guy Max who is the biggest Dick in the store he acts like a know it all and when it comes to spooling your line he acts like a bigger dick it's like i'm asking him for a favor when im a paying customer honestly did not like this and for the prices of everything very expensive even the lead weights are over 1.50 outrageous horrible service and horrible workers read more

Amazing service, We went in there looking for some trolling equipment, and Max went above and beyond to take care of us, the value was great, he set everything up and was super courteous and super patient and when we walked out the door we were ready. It was an awesome experience THANK YOU MAX read more

Stopped by last minute for some reel clamps and other goodies and Luc helped me through the whole process. Great guy and thank you so much! Feel so blessed with meeting great folks like Luc that are willing to share their time and energy to help you out. Helped me land my personal best and fish of a lifetime! 200lb club! read more

Angler's Choice - Hunting & Fishing Supplies Near Me - San Diego, California

Was at lunch nearby and saw they were hosting a garage sale out front so I thought I'd check it out. The staff was helped me in picking some new line. There's plenty of parking down the street in the residential area. Definitely stop by Goodbar next door for happy hour and philly cheesesteak! It's a decent tackle shop, has all you need, but is a bit pricey. I'd rather go to Squidco down the street. read more

Angler's Choice - Hunting & Fishing Supplies Near Me - San Diego, California

See all

I came across this location when my family was in town and we needed a few things to fish at the Shelter Island Pier. This place is tucked away in a small shopping strip, I do think they have their own parking spots, but both times I visited I just parked on the street. The place is insanely small but seems to have everything under the sun and more. I am not that well versed in fishing equipment but I did not believe this shop would not carry what you're looking for. I asked staff for more specific advice/help in helping decide on what I need to purchase, they ended up not helping me but an official Pro staff angler member who happened to be shopping there helped me out. I was a bit disappointed the staff member who noted they were going to help did not. This place though seems to fully staffed each time I was there. I have been to SquidCo before and I thought they had pretty good prices, this shop seems to be a little bit pricier. Service: 3/5 Ambiance: 3.5/5 (has a lot but is incredibly small, you cannot walk around easily within this place) Value: 4/5 read more

Just starting out with bay fishing in the area. Maverick helped us out step by step and got us dialed in. Super friendly and knowledgeable guy. Will be coming back to anglers choice for everything we need! read more

Angler's Choice is top notch in my book. Huge selection for whatever you need and fast service. I forgot my Talica reel clamp at home but they were Shimano authorized repair store so they had it in stock. Employee was able to help me out and installed it too. Would come back for sure! read more

Yesterday while out fishing on Otay lake I was called by Luc's great employee Javier to let me know I had left my truck running lights on when I had parked my trailer after launching. Thanks for saving me a jump Javier! This was just one small example of the exemplary service and friendship you can expect from Luc and his Anglers Choice staff. I have been a customer for decades and Luc truthfully took the time and energy to teach me and supply me with everything I ever needed for over 30 years of Long Range to Bay and freshwater US and Mexicom Bass and Trout fishing, From knots and rigging to latest techiniques, lures, rods, reels, line and leaders, Luc, his family and Javier and staff at Anglers Choice will take care of you as they have me. Yes, the store might seem to be perpetually busy and bursting with inventory but it's worth getting to know them, either know what you want and transact quickly or choose a time to come in well ahead of your trips when they have the time to take care of your needs or teach you, just ask them! Thank you for always helping us hardcore and obsessive anglers become better and better at doing what we love guys! read more

All I needed before my 7 day trip was some wahoo gear.. these folks at anglers choice got me dialed in. Sent me out with a few wahoo bombs fully rigged, some wire leaders and a DTX minnow fully rigged. Spent a nice chunk but it was worth it because I ended up catching 4 wahoo on the trip. 1 on the troll and 3 on bombs. Great customer service even while they were super busy. Ill make it a thing to stop by anytime I fish outta SD. read more

Angler's Choice - Dtx minnow got nailed by a wahoo. - Hunting & Fishing Supplies Near Me - San Diego, California

Update: Wanted to respond to the owner. I admitted fault in talking on the phone to a fishy friend while picking out gear, while you cannot admit fault to being unnecessarily rude to a loyal customer who chose to support your business. How do you think that makes you look? On the other hand I wasn't just on my phone just to mess around. The following morning I was going out on my boat and coordinating the trip since it was going to start in less than 8 hours. You wanna get mad at me for talking about who gets ice and who gets food for the following day? This owner also treats his employees terribly even though they are consistently more helpful and friendly than he is with the customers. Last time I was here he made it a point to rudely scold his employee that was helping me for being confused on how to rig a kite. I highly recommend Squidco which sits at 5 stars here on Yelp with an outstanding customer centric crew who doesn't treat anyone with disrespect or condescension! You forget the countless times I have come in and made my gear selections within a matter of minutes only to be blown off and not taken seriously just for being a younger angler. I came in once or twice while on the phone but at least ten times choosing exactly what I wanted in under 15 minutes. Obviously you don't care enough to value that or remember that. You make me sound like I'm being indecisive when really the whole misunderstanding came from your employees making a mistake and choosing the wrong reel, before blaming it on me because I was on the phone when asking my friend about the lightest line used for flylining. I didn't once change my mind on what I wanted. You make it sound like I chose a 500 size reel and then said I wanted a 400 size reel when in reality I chose a 400 size reel from the get go after looking at the 500 size reel and clearly saying to your employees it was too big for what I needed it for. If I was such an indecisive customer why would I offer to purchase both, to further support your business, until your friendly employee chose to insist on me not doing that? You scolded me after I got off the phone once your employee politely requested me to stop talking on it and once I recognized the issue at hand. Stop making it sound like I refused to get off the phone when asked. I chose to be the bigger person and not respond to you the way you spoke to me, usually with businesses the owner finds himself doing that in response to the customer LOL. Ask yourself, what did you gain by making it a point to raise your voice at me in your shop in front of all your other customers. Did that feel good? Did you think you set a good example? Your employees had the situation under control until you jumped in with your antics and prejudice. If your employees are doing a better job than you then you should be embarassed. And here you are proving my point EXACTLY. Trying to further write whatever you can to make me look bad in front of potential other customers falsely accusing me of being indecisive and this and that. You're attacking my character and justifying raising your voice at loyal customers. Maybe you were annoyed but your job as a business owner is to have enough emotional intelligence and tolerance to communicate in a productive way. Behavior like that isn't what long term successful businesses run on. I operate a customer focused scaled up software business that makes your business look like a lemonade stand due to running at 10x the scale. Don't hit me with the condescending assumption I have never operated a fast paced business. You just don't know how to scale and fall back in that excuse as a cop out. I would never treat one of my customers, even the annoying ones, the way you do because I choose to treat them with kindness with the understanding that their support is paying my bills & my hobbies. Keep it up Luc, I'm not the only person who has problems with how you choose to talk to your customers. Your 3 star Yelp rating is well deserved. Squidco will slowly win over more and more of your customers with time. The only reason you're still in business is because you have the convenient location. This type of service is only narrowing the gap between your shop and Squidco. They have 5 stars at 200+ ratings vs your 3 stars at the low 100s. As they say, the numbers don't lie. read more

Great store, great employees, always my go to shop before I head out on the water. Gonna be buying my new Daiwa here soon. Love the loyalty program. read more

Called the shop before placing my order online as I needed a reel shipped over night. Spoke with Javi (hope I'm spelling his name right), he went above and beyond to ensure this happened for me. Thank you Javi and to the rest of the team there. read more

I bought a $1200 Stella that broke on my first outing!!! I brought it to them and their response was to send it out to Shimano under warranty. 7 weeks later with no help from them it's finally back. Their customer service is sooo bad that they bold face lied to me. I asked them to please call shimano and get an ETA on my $1200 Stella, "yeah yeah" is what I basically got with them promising to call but never did. This day and age, thinking your customer base is a bunch of idiots and treating us that way is not a good way to run a business. Continue to do business this way and people will continue to shop on Amazon and like others, you'll find your terrible customer service business OUT OF BUSINESS. read more

Super packed with everything you could ever need. Friendly knowledgeable staff. Not only new tackle but gave me fishing advice for beach fishing and I killed it! Fair prices. Great real repair. They have Lugworms. read more

Not a welcoming place for women or veterans. Good selection on all things finishing, from pliers to stringing your reels all in a very tight space to move around in. I bought two sweet rods and restrung two reels. Unfortunately, the manager was reprimanding two employees while I was waiting to be checked out bc they couldn't figure out how to set up a new customer profile. The manager threatened to take away my military discount on an $800 total spent because I voiced how this was a hostile work environment. Thanks Anglers but no thanks, I won't return again. I'll go spend my good money somewhere else. read more

This place is interesting. On the plus side, they have a good section of lures. Downside, they need more space for the amount of gear that is in there. On a side note, purchased a left handed reel and had it spooled there. The kid spooling the line asked if i wanted a left handed pole too (poles are ambidextrous)...so either he was being a smart ass, didn't know what he was talking about, or was purposely trying to upsell me, fyi. read more

I'm giving this place two stars because their inventory is solid, otherwise they get a 1-star due to a rude employee. This could have easily been a 5-star experience but not in the cards. Leave your bad attitude at home, it costs you business. Here's the problem... I called to find out if they had a specific reel and the pricing, and the guy on the phone was a complete jerk! When I asked the price, he said that this isn't a 'swap meet' and that 'you don't call a grocery store and ask for the best price on vegetables.' So weird! I've spent thousands at this store in the past and can tell you I won't spend another dime there. So I went two blocks up the street and spent $500 at west marine instead, then to Squidco for the rest of what I needed. I called Squidco first but they didn't have what we needed in stock. The service at Squidco is 5-star and West Marine is great too. Life is too short to be treated poorly. I deserve better and you do too. They will definitely will not be this Angler's choice! read more

This is a massive tackle shop. Don't let the small store front fool you, they stock everything, huge inventory!

I took 6 Reels for top shot, I was very specific how much Mono Top Shot I wanted, get down to 302, hit Kelp Paddy's and all my reels malfunctioned, to much line was put on and Mono was put on to tight, all my reels Bird nested, Called and they refused to accept any responsibility for there material and its install, never saw such anti customer attitude in all my 69 years of fishing, Oh I also bought a 9' Phoenix Rod, what a shame, beware fishermen your better served going to Fishermans Landing, Point Loma or H & M they appreciate your business. read more

This place is truly sardines packed into a can. So much stuff but the selection is quite limited when it comes to baits. It's like a little bit of everything and not a whole lot of it all at the same time. Reel selection seems quite good and I'm sure it's more catered to their fishing style. I'm used to my local store that has a peg of every bait from that manufacturer in every color. I came to purchase a fishing license and they said it's cash only for a license and CC transactions have to be over $10. That shouldn't be a problem for fishermen but I found myself surprisingly lacking in my purchase. I normally walk out of any bait shop with $50 min but my plans were so last minute and it seemed my buddy had all that was needed already so I didn't buy anything. I'm from the east coast so fishing salt is not my forte. I'm sure if you're headed out, they'll have what you need. They also sell Mexico fishing licenses too. Resident and non-res single day is $16.50 supposedly. read more

15% restocking fee is ridiculous. They will sell you their socks if you let them. Browse but buy online.

Jus came here cuz was convenient on my way to fish. The somewhat young guy w dark colored hair really doesn't give good advice on fishing knowledge. As a matter of fact I couldve ruined my gear had I taken his advice on maintenance, it was altogether completely wrong advice how to take care of fishing gear. On top NOT friendly and a KNOW IT ALL. I dont know where they hire these unknowledgable employees. Rediculous read more

I bought a gaff, a net, and a pair of pliers here. I ended up only needing the gaff because my fishing partner had all the other stuff. So when I went to return the two items, I was told I would have to pay a 15% restocking fee. Really?? I could see how this would make sense if they rigged up rods for me, but these items could EASILY be but back on the shelf. Be warned that YOU CANNOT GET 100% when you return anything. I've never been in a store where this is the case. I gave the cashier the choice to either refund me 100%, or I would never be back again. He chose the latter. Too bad, since my family just bought a boat and we will be needing a lot of fishing supplies in the future. Two stars because the guy at the counter was cool. It's too bad his boss makes him enforce such a horrible return policy. read more

This place is crowded. It's a bit overwhelming walking in because it's a small store and they cram everything up everywhere. It's a bit difficult to navigate through and find anything. Prices seemed a bit higher than other stores. Can't really comment on the customer service as they didn't really reach out to anyone in our group. read more

Awesome shop! If you're an angler, you choose Luc's. No need to go anywhere else for the newest and best gear. They've got everything you'd want and the coolest staff. My girlfriend loves joking around with Larry and Minh even though she's tagged them "enablers". But she let me go pretty big for her last month when Luc personally set her up with a shore rig for La Paz. I've been shopping at Anglers Choice for over two decades and it's still the most awesome toy store I've ever been in. And their rewards program is just an added benefit. read more

My wife and kids have been talking about fishing lately. We were driving down Rosecrans and saw this place so we decided to check it out. They are awesome! I know absolutely nothing about fishing, so the guy who helped me walked us through everything. I wish I remembered his name. He recommended a great rod and reel combo, lures and bait. I ended up getting a few extra items and was out of there spending less than $100. They are super friendly and informative. They told us a few spots to go and we ended up at Shelter Island. The best part was that I caught a fish within the first minute, literally! I'm sure that the more we go fishing and the more I learn about it, I will definitely be back to buy more from them. read more

Angler's Choice - Some of the stuff I bought - Hunting & Fishing Supplies Near Me - San Diego, California

See all

Drove all the way down there for a rod they told me they had on the shelf. The staff on the phone offered to put it on hold until I drove down there, upon arrival they couldn't find the rod. Making it worst I was told that even though it says they have it their inventory didn't mean they had it in stock. Long story short waste of gas and time, next time use your two feet check the shelf instead of the so called "inventory" read more

Watch out for the ridiculous 15% restocking fee when you return an item. There reasoning is absurd! I will never take my son there again, there are much more consumer friendly avenues to shop. read more

These guys really know what they're doing. Whenever I am about to hit the pier, and I'm lacking in equipment and far from a Walmart, I come here to stock up on fishing supplies. The place is a bit cramped and parking is meek, but it also gives off a comfortable vibe... As if you were in your little home fort at home. The last two times I've been here I've had to wait over 5 minutes plus to get my things checked out. The staff is knowledgeable and spends time with its customers, so I don't recommend coming here if you're not patient. read more

Great place a lot of shimano branded gear. Also a vast option for lefty reels. The employee recommended the colt sniper for tuna and I got one on every cast! Thanks guys. read more

Angler's Choice - A little preview of what we caught. - Hunting & Fishing Supplies Near Me - San Diego, California

Super happy with my purchase! First time walking in and I was greeted with a friendly staff. Told them my budget and the type of fishing I wanted to do and they hooked me up! Had some good conversation with the bald guy helping me; he pointed me in the right direction to the type of gear I was looking for. I was out the door under my budget and put my buddy's kid on a fish from their helpful tips... definitely recommend checking out this tackle shop, it's my future go-to! read more

I purchased a G Loomis GL 2 Rod from anglers choice a while back I would say more than two years the rod has a lifetime warranty and when I purchased the rod I gave them my phone number so that way if I had any issues with this fishing rod they would be able to look it up through my phone number guess what that was a lie I caught a Mako fishing on Labor Day and I brought in the rod and looked up my phone number they told me I never bought anything from this place since 2016 this place is a fraud they do not honor their warranties nor do they help you when you have issues never coming back here again read more

If only there were half a star. I went in late March wanting to buy a reel. Curbside pick up was the only option, which was okay. I called to see if the reel was in stock, then drove there to pay. I enter the shop to boxes blocking the entrance, like a make shift barrier. No issues there. After paying for the reel I remembered hearing about an special on reels for the month of March. Luc asked me if I had gotten an email, which I may have deleted or might not have gotten. But, I referenced IG because I didn't remember. He says no there's no deals on there. Okay, my fault. I probably should have brought it up prior to finalizing the transaction. He looked to be on the fence about giving me a discount. But, would it be that difficult to see if I'm in the system? And apply it, if I'm a return customer? Every time I purchase anything from there my name always comes up in the system. I do spend money and support his shop. Before handing me the reel, he says "No returns, once you touch it you keep it!" Then he drops the box (with the reel inside) on the floor. Smh. It could have been a floor model for all I knew, and been handled many times. The whole interaction seemed a little weird. I understand the state of the world today, but I just spent $260 at your shop. I would like to think you'd be a little more friendly. This isn't my first time shopping here. The service reps are always helpful and friendly, but I never get from the owner. I probably should have asked to return it before I took possession. Customer service is huge factor for me, so I'll be taking my business to OTHER local tackle shops from now on. Addition: As stated, I had no issues with "curbside pick up", or the "barrier". The issue I had was with the interaction with the owner. I don't own a business, but know customer service is what makes a consumer comeback, or never return. Would you agree? If there's a loyalty program that I'm unaware of please explain to me the difference in the POS, and loyalty program. Look me up in the system, and tell me I'm not a part of the program... then ask if I'd like to be added and the discount wouldn't be available now during this purchase, but another deal may come up in the near future. The email that was sent out in March didn't state which reels were discounted, and which are not. Again, I'm not a business owner, but that's what I look for as a Customer. read more

This is gotta be the worst bait shop out there! Not that the shop is bad, how do you close a big shop on a Sunday one fisherman fish. This place is not open on Sundays and if they can't be open on a Sunday Funday they might as well just go out of business read more

Honestly, I really wanted to like this shop. The service is relatively good. They're able to service your reels and things like that. Where I'm not impressed? The prices and selection of rods. Everything is so expensive!! Good stuff but way overpriced. I didn't want to spend $200 on a rod and was basically told that for my price range nothing was available. I went up the road and stopped at West Marine. read more

The worst Tackle store in San Diego for service. Possibly the worst tackle store I've been to when it comes to satisfaction of their work and keeping the customer happy. Read this full review and you'll know why: Let me start off by saying this. I have been going here for almost 6 years. I've met some good people here, which the workers there are good and try to help you out. I have dropped off multiple reels here to get cleaned. Which there has always been problems with the return dates and some how they always need parts. Which the reel repair guy says they need parts then the parts take always 2 months, he doesn't even clean them till last minute. But this was the first issue I have had with them and I didn't think it would go further from this. I'll give him the benefit of the doubt. I will say I never notice a difference in how the reel performs, that should of been my first warning. So fast forward until this issue I had this past month with my Shimano Stella FE3000/Stradic ci4/rod warranty. I just got back from being gone for 6 months. I wanted to get my reels serviced before tournaments started this year. I drop them off on Jan 11th, 2 weeks go by reel repair guy never calls me to let me know anything ( I have to drive to the store for him to say) he had to send my Stella up to Irvine (Shimano store) to get serviced and parts for the reel it would be back last week of January (I did get my Stradic back Jan 31st. Which he said it would only take 4 days to clean not the case again). I call again February 9th he said still not back from Irvine. I finally stop in feb 15th to figure out what is going on. Where is my Stella and my rod warranty. I get my rod from the warranty, (they give me the wrong rod). I had to correct the rod error myself. Stella is still not done, it is back in the container he keeps all the reels in. Them just banging together, nothing professional at all. I start asking questions on why my reel is taking forever to get fix when it's sitting right there and he isn't working on it at all after him telling me it wouldn't take long. 18th they call me telling me my reel is done. Did I get some information. My reel never left to go to Irvine, he also didn't repair the items he said needed to be replaced, three other parts lol. Also my reel didn't work. I could even reel it (he put the parts together wrong lol, lied to me about sending my reel away). The manger luke, didn't know what todo. He said he would have the guy look at it again later on. Anyways the reel guy took his time, didn't act he really cared at all So I left. Called the 19th he didn't even look at it. They told me over the phone "he had other reels todo". Which is absolutely horrible service. So I get called and said it's done, 20th today. I go in to pick up my reel. It's still not working. They make me pay full price for the reel repair and the parts. The reel was worse then it was when I dropped it off. I DO NOT RECOMMEND THIS STORE TO ANYONE FOR REEL SERVICES. The manager Luke just doesn't really care about the customers unless your boys with him. The reel guy needs to be fired or they need to take off that (SHIMANO PRO SHOP) sticker on their store. It's really a shame that this place treats its customers like this. I will NEVER be coming back to this place. I took my reel home cause I would rather go to east county bait and tackle, get it done right then have these clowns keep messing around with it. Save yourself a trip and go to ECBT. They get it done right, the first time. Please don't let this happen to you. Pros: -they sell Shimano gear -decent amount of gear -honors warranties Cons: -over priced -horrible customer service (besides a few of the guys there. The workers) -reel guy is absolute trash -They don't work with a purpose horribly lead store -not a big selection of fresh water baits Update. Took the reel to east county bait and tackle. They serviced my reel. Found out Anglers choice broke my reel trying to service it. Didn't tell me about it and glued it back together. Horrible absolutely horrible. I'll be notifying Shimano. read more

See all