Oh, blah.
I really hate being negative as this is a nice enough, harmless little store but situated where it is and having the weird taste that I have in clothing, Amica's a little too safe for my tastes.
Saying that, with its girlie, glossy approach to clothing and bags, I daresay a lot of girls would disagree with me. Stocking a number of high end London fashion players for cheaper prices than you'd find down there, I it may be to someone's taste. It's just not for me. I like shops to be rammed with stock; this one is the neurotic clean freak's dream with one handbag occupying every shelf more or less. While they look plush, durable and pretty for girls who are into this sort of thing, it's just not kooky enough.
Redeeming features for the vintage freak like me: their pretty wee satin dresses. Don't let me put any of you ladies or gents off but it's a wee bit too bland for my frenetic fashion palate. But I hope they continue to do well as I support independent business! read more