Bravo Jane Shepherdson! This retailing genius who is responsible for the success of Topshop, has completely turned Whistles around! I used to always think of this store as somewhere my mum would go to get an outfit for a wedding or a job interview or something like that. Not anymore!
A couple of years ago I remember reading in Elle magazine that Jane was taking over at Whistles and waited with baited breath to see what she would come up with. Now Whistles is fashion forward, edgy and cool but in a, oh I'm just naturally this stylish, I don't even have to try, kind of way. Which is great because we all know, trying too hard is the biggest fashion crime of all!
The clothes are more expensive than your other high street retailers but you really do get what you pay for at Whistles. I think too many people have forgotten that it was Whistles who launched John Galliano, who is now designing some of the most magnificent collections Dior has had in years! Most recently Whistles stocked a fantastic collection of dresses by Roksanda Ilinci. They were stunningly unusual and the perfect antidote to seeing the same style of dresses in every other high street retailer. I am delighted to hear that Roksanda will be doing another collection for Whistles which is due in store in April! read more