Definitely doesn't live up to the hype, and the "savings" are dubious.
Aldi in the States are never as good as in Europe (and honestly there are far better chains there too), but for some silly reason I went with heightened expectations, thinking hey, we're in Maine where we already have great shopping options, so it must be decent! Nope. Aldi claims that this store offers "a curated assortment of quality products shoppers want and need" and "exclusive brands," but this is corporate nonsense. What you get is a random assortment of Big Corp off-brands with near-expiration dates, bad produce, and messy aisles with swathes of bare shelves.
I went on a Tuesday afternoon, so I at least I was able to avoid any crowds; in fact it was pretty desolate, with maybe 10 of us wandering around. Aside from that positive note (I guess?), here's what I encountered:
* nearly all of the produce is in large bags (not good for non-bulk buyers), and the selection is limited (no radishes, e.g.)
* I had to scrabble through nearly all of the packs of Romaine lettuce before finding one without rusty leaves
* limited frozen veg and fruit (I was hoping to stock up on the fruit in particular for smoothies, but it'll be back to Trader Joe's for that)
* random canned goods and condiments, much of which is mega-sized
* egg selection limited to icky factory options, with open containers on half-bare shelves
* I finally found some plain sparkling water proclaiming to be "from Italy" (snicker), but seriously, not even plain seltzer anywhere?
* I found some chicken breast that looks OK, but a lot of the packages were slimy (at which point I gave up looking at any more meat)
* did not see any nuts, baking goods, or the like
* paper and home goods random and cut-rate (think single-ply)
What they do have: lots of big boxes of sugary cereals, frozen pizzas, pre-packaged meals, and what seemed to be an entire aisle of soda and energy drinks in mega-sized bottle packs. Maybe there were some treasures tucked away that I didn't find----but when the rest of what's available is so sub-par and the store organization this bad, why would I waste more time?
I'm a single person and I didn't have a huge shopping list, but I wasn't able to get half the stuff on it----so while yeah, maybe I technically saved a few bucks, I still had to stop elsewhere on the way home. So that wasted time + gas being $4.50, my trip to Aldi didn't yield any savings at all, especially considering the low quality.
If Europe wants to bring their shopping chains to the US, could we please have Carrefour instead?? read more