I cannot give this location a higher recommendation!…read more If you live in WNY do yourself a favor and shop here. This is a true , multigenerational family run business. My parents and I have made periodic purchases from them for decades. They have true jewelers who work there - not just sales staff. My most recent trip was for some replacement watch batteries. Several more convenient "mall jewelers " near me (you know the usual suspects) said they'd have to send out the watches - would take 4-6 weeks . Firths replaced the batteries in 30 min while I waited at 1/4 of the price. Fantastic service and outstanding value.

Firth's Jewelers is an amazing store. Everyone who works there is so welcoming and professional and…read moretreats you with the utmost respect whether you come in to buy a diamond ring or just need help fixing your favorite pics of jewelry whether it be real or just costume jewelry.They are a class act!

I was so impressed by the kindness and fantastic service! Even though I didn't end up getting any…read morework done, I'll definitely be recommending them to others based on what I experienced.

I bought a beautifully designed 14K gold ring from Aurum. Paul designed and made the ring himself…read more I bought "on faith" since I live in California and had to trust my instincts, research on this jeweler, and on-line reviews. Before placing the order, I requested that the ring be sized down a 1/2 size - and Paul didn't hesitate to offer this service. The ring fits perfectly, is very high quality and appraised slightly above what I paid for it - so, Aurum's pricing is very fair and reasonable. I wouldn't hesitate to purchase another piece from Paul and his team.

Got a second ring here and we love it. My husbands wedding band looks perfect!…read more .

From the owner: Jewelry designing manufacturing Service center, custom designs, diamond engagement, wedding bands,…read morejewelry repair and appraisals, we offer state of the art laser welding. all done on premises

When it comes to jewelry- Barbara is the only person we go to, and we have been going to Barbara…read morefor years. Not only she is knowledgeable but she is very personable. She gives every customer her undivided attention no matter if you are purchasing a $10K or a $100 piece of jewelry. Or just stopping by to have something look at. Barbara and her staffs will work with you until you find the prefect piece. They never push to sell you anything that you are not in love with. And if if you don't see anything on the floor- she will work with you to design your dream piece. Oh- and the price is very very reasonable.

Barbara was wonderful-- from start to finish. She was able to take a family heirloom that had some…read moredamage and salvage enough to incorporate into an engagement ring that my fiancé loves.

Cheaper gas, yes, on this Tuscarora land, and cheaper cigarettes. I visit about twice a month for…read moreboth. I used to pick up some deli items, but in these covid times the deli has been closed. It is open again, but only for a few specific sandwiches. And I usually visit the Overstock Store while there, but discovered this week that their hours are now only 9 A.M. to 6 P.M. Wednesday through Saturday. I will adjust my visits accordingly, because I never know what I might find there. In the past I have bought a comforter for my bed, curtains for a kitchen window, a set of glasses, and a few empty cigar boxes. I've been tempted by some automotive products, and an occasional stool or plant stand. Just have to find out for yourself if there is a deal waiting with your name on it. The trading post also has clothing and jewelry and other gift possibilities, many leather goods. And chocolate. There is also a small Native art museum. But it also looked darkened as was the Overstock store. Possibly it is open same days and hours as Overstock. Free to explore when it is open.

Great people and great place for discounted prices and verity of things. Like smokes,or vapes,…read moresmoke paraphernalia. Don't forget about gas and propane.

My fiancé worked with Diane to design my one-of-a-kind engagement ring. Without having met me, she…read morewas able to craft the perfect ring for me. Yesterday, my fiancé and I sat down with her to select our wedding bands (which she also designed) and it was such an amazing experience. She created a ring for my future husband with one of the ranges in the ADK etched onto which holds significance for him. She also ensured that we were budget conscious and offered us less expensive alternatives for type of ring, weight and type of metal employed. She also asked numerous questions about our jobs as we both work in fields where the ring is likely to see some wear and tear. My fiancé and I strongly recommend, Diane to all those looking for a priceless experience without the price that often comes with "priceless".

Diane was very helpful, creative, timely, professional, and inspiring. My wedding band looks…read morefantastic and she even helped customize it by weaving our initials into the design. Also, she was very patient with me while trying to get the perfect size (quarter size with puesdo comfort fit).

Gentleman was amazing and very helpful finding an17 year anniversary gift for my wiferead more

I had a chain repaired and broke in the same place it was repaired in the same spot 5 hours laterread more

I've always drove past this jewelry store and finally decided to stop by because I needed my ring…read morefixed / resized. I'm really glad and happy that I stopped by this local jewelry store because they sell quality jewelry for a good price and quoted a very fair price for fixing / resizing my ring. I paid total of $75 to fix my very bent ring + resize 1.5-2 ish size bigger (which apparently requires adding more gold) + clean + polish. Great finish and very fast. This was my personal experience and the price would probably differ case by case. I bought this diamond solitaire necklace pendant and if you look at the photo I posted, you can see the quality difference in the sparkle between the diamond that I bought from here vs another franchise jeweler. Will likely return the other one. The price point was similar for better quality and bigger size. The owner was also super friendly and explained everything to me in a knowledgeable and professional manner. I highly recommend you give this local jewelry store a try.

The man who did my purchase was amazing. He answered all my questions and his price is very…read morereasonable and fair. I went to other places and prices were not fair. I believe this place is very good in their asking prices. I will definitely recommend this place to others.

I did a lot of shopping around for engagement rings prior to getting married. I must have visited…read more4-5 stores before finding the right ring. The people at Birzon were extremely helpful and willing to work with me on styles and cuts. I came in with a photo and ideas of what I wanted and they were able go provide multiple options and varieties around my specifications. She said yes (!!) and I liked them so much that we came back for our wedding bands. They were extremely helpful and I wouldn't overlook them. I understand they are a smaller store, but the service was very good and above what I would have expected at a jeweler.

I got my engagement ring here and the staff spent a lot of time with us explaining about the…read morediamonds, materials and techniques used in the construction of the jewelry they sell. I really felt like I learned a lot after being here. A totally different experience to those pretentious sparky jewelers that give you the impression that you're wasting their time if you ask more than 3 questions. These folks know what they're talking about and you don't get the feeling that you're being ripped off or that they're trying to up-sell you constantly. I would recommend Birzon to anyone looking for quality jewelry at a reasonable price no matter what your budget, and you'll get an education at the same time!

Great costumer service! Fast service and extremely reasonable prices. I had to replace a gasket on…read morea Rolex which got water inside. Also I replaced a letter strap on a separate watch. I highly recommend this place.

I had them do a repair estimate on my antique Regulator wall clock. They said it would cost $450.00…read moreto repair. I couldn't afford that, so I ended up selling it. Here is what the man said who bought my clock," Just some adjustments to the verge and it took off. Hands were also loose. I'll put the works in an ultrasound and then clean and oil. It should last another 126 years! Thanks. I wouldn't trust them to tell me the time!