Nice store with a lot of what you need. They have sunglasses, clothes, surf gear, watches, hats,…read moreand even more. I like that I can go in there at any time and find what I need for a reasonable price They have cool employees too

Cool store to buy gifts for your friends or family members abroad. Classier than what you find at…read morethe touristy stores in Mission Bay. Interesting attractive graphic designs in T-shirts and awesome artwork showing beach scenes of So-Cal (that is my favorite part of it all). Tons of items, well organized store.

Our hotel made a reservation for kayaks at Everyday California, but they leased it up, reserving…read moreone kayak for four of us. Josh, the manager, was understanding and gave us a bunch of options that worked with us and our plans for the day. He was patient, understanding, and more than accommodating. They turned what could have been a bad day into a great one. Thank you!

Consumers beware!…read more There is a literal hurricane occurring as we speak and Everyday California, is not allowing us to re-schedule a week later to avoid the massive swells, and terrible weather conditions. I'm not even talking about a refund here folks, refusing a rescheduling in the midst of a hurricane is unheard of. The team there is absolutely inflexible, and April, rather than helping in anyway simply repeated over and over again that is their policy, and was flat out rude. I would spend an extra moment searching for a better company than one who happily takes your money without a thought to your enjoyment in the midst of a literal hurricane. Shame on you Everyday California.

Shout out to Nick such a great guy helped us with our rentals and was even giving us some tips on…read moresurfing.

Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY…read morelet us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful to Nicolas - you saved our 1 year anniversary! Amazing service - quick clear instructions, very considerate, warned us about any possible problems explained how to row in the kayak as it was our first time and we had a tandem kayak. After he explained us how to put it in the water and not to roll over, we went and did it first try - no problems. We locked the wheels to the wooden fence so that nobody steels them (they are used to transport the kayak easier so that you don't have to carry it in your hands). We saw the sunset and peaked in the cave which was very exciting. Don't go inside the caves if you are renting on your own as the tides can be very unpredictable and you can roll over or hit the rocks - this is also illegal and only allowed during guided tours. Value point is amazing too. For a tandem it's 35$ (39.22$ with tax) and solo is 30$. All the guided tours were 80$+ and I don't really see the point them if you can go with these guys for only 35$. We did a full one hour but I am not sure how long you can usually go we came pretty late before the closing time. If you want to get the guided tours during the winter times the last ones usually depart at 2:30 so make sure you make it in time!

My 6 year old grandson took a private beginner surf lesson from Luca this morning. Luca was an…read moreamazing instructor who was encouraging, patient, careful and kind. He made my grandson's lesson fun with lots of high-fives. I highly recommend the Surf Diva Surf School and especially Luca. He was awesome!!!!

Had not been here in about 20 years when I took my friend's daughter here for surf lessons. Was…read moreglad to see all the stoke! It was busy, was easy to rent from, and the merch was all so super cute. The staff was super friendly and helpful even when the QR code for the waiver wasn't working right on my phone. The price for renting a foam surfboard was super reasonable and less expensive than a couple doors down. You get a 10% discount on store purchases with a board rental and 20% with a surf lessons. I 1000% will be renting a stick from here on my next visit to La Jolla.

They are friendly and attentive when trying to sell you a bike. But once the sale is complete,…read moretheir attitude changes dramatically. As another reviewer pointed out, they seem to lack empathy and genuine concern for their customers. I noticed that many of the positive reviews focus on the purchasing experience, which was pleasant in my case, too. But the real test of a bike shop is how it treats customers after the sale. If you value customer service and a long-term relationship with your bike shop, I strongly recommend shopping elsewhere. ----- **UPDATE (October 10, 2026):** I communicated with the owner, Dave, who made a genuine effort to address my concerns. I appreciate his professionalism and willingness to improve customer relations. While my original experience was disappointing, I think his response certainly deserves recognition, and I trust it reflects the level of customer service the shop will provide going forward.

I took a fall during a ride last Saturday and ended up with some pretty nasty road rash. I stopped…read moreby this shop hoping to buy some disinfectant, but the owner went far beyond what I expected. He brought out a first-aid kit and kindly let me use the bathroom to clean and dress my wounds. His genuine kindness and willingness to help made a difficult moment so much easier. It's rare to encounter this level of care and generosity, and I won't forget it. This is clearly a shop that cares about cyclists--not just customers. Thank you for being there when I needed help. You've earned my trust and my future business. From now on, this will be my go-to shop for all my cycling needs. I couldn't recommend it more highly.

Family trip to San Diego and my cousins and I did some research online and found Surf Education…read moreAcademy as a solid choice for first-time surf lessons around La Jolla. Our instructor Luca met us at the beach right on time after giving us clear directions at the shop when we picked up our wetsuits. He provided detailed instructions and guidance on the sand before we got in the water, which made everything a lot less intimidating for beginners. We all had a great time during the lesson and highly recommend this business to anyone wanting to try surfing while visiting San Diego.

Jay, Rylen and Luca were fantastic surf instructors for our beginner 13 year old girls. They loved…read moretheir lessons and safely caught a lot of waves during their one on one lessons. The instructors were patient, informative and encouraging. They talked the girls through how to safely stand and stay on their board. We highly recommend SEA for beginner one on one surfing lessons in La Jolla and would love to come back in the future.

Xanadu is one of a kind. He's the only old school shaper that you can talk to directly, to get good…read moreadvice for a custom surfboard based on your needs. I have 3 custom boards from him so far, the level of improvement in my surfing and the joy provided in the ocean is priceless! Note: He seems to be a one man show, so I'd recommend to reach out to him by phone or email and be patient - real craftsmanship doesn't come out quickly. If you want to check his in stock boards, I saw a bunch at Hansen Surfboards in Encinitas.

I grew up surfing and have ridden all kinds of boards. Xanadu Boards are my absolute favorite…read moreboards. They are intuitively designed and the boards are incredibly responsive which is helpful for me since my leg strength isn't what it used to be. I can't say enough good things about them. I have some of my favorite boards that have lasted me over 10 years and they still perform beautifully. I've tried other boards but always end up going back to my old favorites so now I just stick with Xanadu's.

Courteous and great staff, amazing, smart instructors, fun and safe learning surf experience!read more

I was really disappointed with our experience at San Diego Surf School. My husband and I booked a…read morebeginner surf lesson because we had never surfed before and wanted to learn the fundamentals from a professional instructor. Unfortunately, that isn't what we received. Our instructor told us he was just visiting from out of town, and it felt like he wasn't prepared or invested in teaching. To start he was late, when he did show up we received very little instruction before going into the water and were never taught many of the basic skills that beginners should learn, including proper paddling technique, how to pop up on the board, or even how to safely fall off the board. As beginners, that was especially concerning because safety should be the top priority. Once we were in the water, we were practically left on our own. Instead of receiving coaching, corrections, or guidance throughout the lesson, we were left trying to figure everything out ourselves. We paid for a surf lesson, not just a board rental. After the lesson, I reached out to the owner to explain our experience. To their credit, they responded promptly and admitted that our lesson was not taught according to their beginner curriculum. They explained that beginner lessons are supposed to include ocean safety, surf etiquette, how to safely fall, paddling technique, popping up, and active coaching throughout the lesson, all of the things we expected but didn't receive. However, the resolution they offered was only 50% off another lesson. While I appreciate the acknowledgment that our lesson fell below their standards, I don't think it's reasonable to ask customers to pay again even at a discount to receive the instruction they already paid for the first time. They also mentioned that they couldn't offer a complimentary lesson because they wanted to ensure their instructors were fairly compensated. As a customer, I believe it's just as important that clients receive the quality of service they paid for. We chose this school because of its great reputation, which made this experience even more disappointing. Hopefully this was an isolated incident, but I think future beginners should know that our experience was far from the comprehensive lesson that was advertised.