I have been going to Bliss for all my salon needs for a while and love it here. I wanted to say…read morethough, their skincare line, Eminence, has blown me away. They have a huge selection, the products are organic, and very gentle while giving strong results. Just had to share.

Let me start by saying that this is THE BEST salon in Aptos! I have been coming here for over 15…read more years, and I'm always happy with the results. I especially enjoy their organic skin care line- Eminence. I have sensitive skin, and the products are absolutely amazing! My skin always looks radiant and healthy. This salon carries a wide product line, and more importantly, Eminence plants a tree for every product sold!

I sent a message via Yelp, asking about her services and received no response. If you are on yelp…read morefor business, then you need to respond to customers who are trying to reach you via Yelp. No response = no confidence in your business.

Ive been seeing Zendy for a while. She does a great , painless ( ok the hands smart a little, not…read moreher fault ) , extremely thorough job. Ive seen several other estheticians over the last few years. Zendy is one of the best. Ill keep coming back - full arms and legs every 6-8 weeks.

Sarah is an absolute treasure!! She is amazing at facials and waxing!! She has an awesome…read morepersonality that makes you feel right at home and comfortable! I have recommended her to everyone!! Thanks again Sarah!!

Omg. First time there , definitely going back !!! She's…read moreamazing!! Good prices , comfortable surroundings, knowledgeable! I'm going once a month. ! You will love her !!

Sonia is an absolutey amazing at what she does . I have never felt more confident in my brows than…read moreI do now. The shape, color, and symmetry are absolutely perfect. I have used numerous brow artists in the past, but none compare to the level of skill and precision that Sonia possesses. Not only is Sonia incredibly talented, but she is also professional and fun to be around. Her studio is so cute and clean. I have never had to worry about last-minute cancellations or less then perfect results. She takes immense pride in her work and goes above and beyond to exceed expectations. She's amazing at lash tints, brow laminating, lip blushing and micro blading too. I cannot recommend Sonia enough. If you are in Santa Cruz county and looking for a brow artist who will transform your brows into a work of art, look no further. Trust me, once you experience bare brows you will never want to go to anyone else. Thank you, Sonia, for giving me the best natural lashes & brows !

Highly recommend Sonia for your lash tint and lift. I was in town for my wedding and booked an…read moreappointment with her. On the day of the appointment, there was a fallen tree and power line, and PG&E closed the street, blocking anyone from entering on foot or by car. Sonia knew that my appointment was for my wedding, and she diligently checked in all day to see when she could access her salon. She was finally able to get to the salon that evening, and generously offered to bring her equipment to the home I was staying in to do my lashes right away. I was very impressed by her dedication. As far as the quality of the work: I have straight, blonde lashes and Sonia lifted and tinted them perfectly. They looked great for the wedding and look just as great 10 days later. I can't wait to have Sonia do my lashes again next time I'm in Aptos.

Service request is very good quality. Excellent the vibe is chill no rush. I would definitely…read morerecommend this place. Been going here for years.

I have been going to European Wax Center since it's opening. I usually go to Brin. She's great,…read morefriendly and knowledgeable. The vibe is relaxed and friendly offering a wide range of services. I haven't been anywhere else since it opened.

We came to Santa Cruz for a sister vacation. The weather weeks before had been STUNNING however…read morefor our trip the first three days rained. That's ok a girl can pivot so we decided to do facials. I found Luna Beauty through yelp, and we booked two facials with Alexandra for one hour. Our plan was to go back to back. When we arrived we both wanted to add dermaplane and Alexandra recommended the 90 min oxygen facial. My sister and I agreed so we ended up splitting days. My sister had hers first and she was glowing. My sister said that she and Alexandra chatted a bit but mostly just quiet during the treatment. For me, Alexandra and I had some casual conversation up until the massage point. So if you're a girly who likes silence or a girly who can chat Alexandra will meet the energy. What I liked the most was the heated bed (!!), but mostly and the care Alexandra took to make sure my skin was not reactive. I tend to flush and she was conscientious about that for my treatment. It was my favorite facial experience to date and I've booked her already for May and June. Yes I'm traveling to her!! Self care weekends for life!

Still giving 5 stars!! As a former client of Sheila, I KNOW she brings in quality professionals! I…read moresaw Briahna and had a wonderful experience today. She has years of experience, is easy to talk to, and made me feel relaxed and comfortable. I'm grateful it was easy to book with her and I got in & out in perfect time.

Fantastic services and the ladies are kind and gentle. Extremely large selection of nail polish…read morecolors. Both acrylic and gel. Full service salon. They also do waxing and massage

so cute and everyones very sweet!!!! could not recommend more!!!! always really pretty designsread more

Great facial, and she is so sweet-what a nice person! Soooo relaxing! Generous with time and skin…read morecare advice. Love you, Celena!

Celena did a wonderful Facial with microdermabrasion and eyebrow shaping on me and I can honestly…read moresay I have never had a better treatment! She is very professional, knows exactly how to make you look your best and she will analyze your skin to give you exactly what you need! I can't wait to go back in a month! :)

So much more than a facial. More like an experience... a healing... There's a reason Theresa…read moreKloepfer is voted #1 year after year. Never have I ever experienced so many treatments specially tailored to my skin needs. The aromatherapy was divine.... Even the most sensitive would enjoy the fresh natural aromatics. Experienced hands and the wisdom that only years of experience can bring. Years melting off my smiles line in just an hour with the Forever young facial. And the ultimate gift... to end in a beautiful sound bath. Ethereal! Other details... impeccably clean... timely... friendly.. private... so comfortable... like melting into comfort. Theresa tailors the experience to your desires.

Theresa's facial brought me more compliments on my skin than ever before... One if those…read morecompliments: "no seriously, your skin looks so good, who did your facial? I want to go there!" When my daughter got to the point of needing skin care, Theresa not only took care if the problem, she educated my daughter leaving her feeling empowered and confident. In my daughter's words, "wow, I didn't know it was going to be like that!" "Nothing hurts when you're that relaxed!" "Mom you can leave next time!" "Mom, you know what Theresa says". I can't say enough about the whole experience! We look forward to our next treatment!

My favorite boutique. They always have a great selection of good sales on high quality brands.read more

Love coming to bubble, my teenage daughters love it too! They have somehow packed the cutest and…read morecoolest stuff into this brimming boutique! We love the goddesswear selection, and all the other lovely curated products too. The customer service is amazing too, the people who work there are welcoming, helpful and make great suggestions! This is the type of place that makes you feel better after shopping there.