1. 1st Choice Flooring

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1st Choice Flooring

4.8 (81 reviews)
Closed • 9:00 am - 5:00 pm

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Stairs

Woooowww!! 1st Choice Flooring is absolutely amazing! Josh was such a pleasure to work with--professional, responsive, and genuinely kind. From the moment I contacted him, everything moved quickly, and within a week my home was completely transformed. I am beyond happy with the results--honestly even better than I imagined. The pricing was very fair, and the quality of work exceeded my expectations. Thank you so much!

Jackie B.

Josh, Charlie, Kyle and team surpassed my expectations! The team did work for our association in our buiding in downtown San Diego. We opted for an LVP flooring. From my first call with Josh, to the estimate with Charlie, then with Kyle and his team who showed up to do the work, they were all very reliable, courteous, and did amazing work. The floors are beautiful and they definitely went above and beyond with what a typical installer would do and at a very competitive price. I would recommend 1st Choice Flooring to everyone who wants a job well done with a reliable crew. Thank you for a great experience 1st Choice!

Evan M.

I had an excellent experience working with Josh, Kyle and the team at 1st Choice Flooring. I worked with them to install luxury vinyl flooring throughout my 1700 square foot home, as well as install a backsplash in the kitchen. I received about 5 different quotes for the flooring project, and Josh worked with me on pricing making them one of the most competitive quotes I received. The other reason I decided to move forward with them is because Josh made comments and observations during the walk-through that none of the other contractors commented on -- little details I didn't even think about like baseboards in the stairs, needing to cut doors, how to handle the floor outlets, and some other unique aspects of the installation. From the time I signed their estimate to the time of completion, I couldn't have asked for a better experience. Josh and Kyle were very professional, friendly, and communicative throughout the entire process. They responded to any questions and concerns I had and they've been responsive even after the project is finished. Josh even gave me his contact for a welder that's been able to help me update my railings who has also been great to work with. I would give them 5/5 stars and happily refer them to anyone looking to have their flooring installed.

Same pattern leading into itself

I waited a long time to post this review because I've had really mixed feelings. But the more I live with the flooring the more unhappy I am as I notice more and more. We have a 1200sqft condo and they removed tile floors and carpet, leveled floors (mostly) and installed LVP from a manufacturer they recommended. We had all the work done before we moved in and they were flexible and helpful in scheduling. Once work started, thankfully I decided to drop in to check on the install when I did because there were two workers there that I had never spoken to, neither of the project managers I had spoken to, and they were installing without the underlayment. Then they were going to install the underlayment incorrectly, and I had to pull up a YouTube video to show them how the underlayment was supposed to be installed. (There was also a language barrier as I don't speak Spanish and neither of them spoke English). We did get the project manager on the phone and he came out and got things going the correct way. The other manager who was supposed to be there was just MIA, clearly planned since he got the key to these other guys. They then got the install done and did a really nice job on the baseboard. After they left I noticed they left their pencil markings for cuts all over the floor so I had to go around and clean all those off. This is my first time ever having flooring done, so other than the pencil markings I gave a broad look around and signed off. I didn't know what to look for until now that I've been living in it. All over the house, they put exact patterns from the LVP right next to each other or 1 board away. The longer I'm living with it, and see it right in the middle of our living room, it drives me nuts. I'll need to get some rugs or something, but the more I read about floor install, this seems to be a basic "watch out" that should be part of the process, so I'm really disappointed that this is what we ended up with.

Arturo G.

Josh and team did a great job installing Hi end LVP and baseboards in my townhome, based in Escala. Josh did a great job communicating and offering ideas to help decide on a product that I needed for sound barrier for unit below. Quality installation, efficient and competitively priced as well as kept the schedule. They cleaned and fixed all items. Fantastic job with the stairs and custom work.

Matching with old floors

First choice flooring did a small job for me. They had to replace the flooring in just one room. I liked the fact that they did not think a small job was not worth their time. The were able to find floors that matched my existing floors. More importantly they were able to apply a gloss finish since the wood planks they were able to source has matte finish. This shows that they are able to tailor their work to meet the needs of the customer. Install was very smooth. I pointed out a few things I like fixed after they were done and they came out to take care of that. One other thing I want to calm out: there was a spot in another part of the home that I wanted them to sand and refinish. Albeit small, they did not nickel and dime me. They were happy to just take care of it. The crew was very respectful. I would hire them again if there is a need.

Floor

Great job on my flooring install. The whole crew was timely, professional and detail oriented. Highly recommend.

They did a wonderful job with the installation of vinyl floor planking. A thirty-four-year-old carpet was ripped out. and replaced with quality flooring at a great price.

New flooring is matched to the old flooring in the hallway outside the room
Good D.

As a designer myself, I had called in about 5-8 quotes for a small project of about 1200 sq feet. They had to add a close match to the existing engineered wood flooring , already at the residence. The job was going to be hard .. since the new wood was of a different company ( so we were prepared for having the size , thickness and groove cut different from existing. We could not find anywhere the same size and thickness. Josh and his team were selected after a Pre selection of 6 flooring contractors. The second reason it was hard is the staircase noses that came in were of different thickness than the edge trim existing. These guys achieved the desired results ... in a seamless way , that one cannot say it was an add on later. Very patiently , Miguel , the installer ... aligned each nose and flushed it with the existing trim. I feel satisfied... to have scheduled the desired results since clean lines and good work was very important to me

Pergo installation

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Reviews are largely positive. People highlight the professional and responsive team, clear and helpful communication, quality installation and detail, and fair and competitive pricing.

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2 years ago

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1 year ago

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2 years ago

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1 year ago

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1 year ago

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11 months ago

Josh is amazing! They did not cut corners and they did an amazing job on our floors. They couldn't have done any better

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2 years ago

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11 months ago

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3 years ago

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3 years ago

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6 years ago

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2 years ago

These guys are the BEST. Any issues I had were promptly addressed and resolved. I would highly recommend them for your flooring needs

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2 years ago

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5 years ago

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3 years ago

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3 years ago

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3 years ago

Great floors! Professional service, quick and courteous. Excellent work crew. My second job with 1st Choice.

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3 years ago

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4 years ago

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6 years ago

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4 years ago

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Page 1 of 3

Ask the Community - 1st Choice Flooring

We have a floor with engineered wood by Lauzon. We've been very happy with it. We would like to install some in other rooms. Would you use a Lauzon product and install it?

It depends on the availability of the material, if you are looking for the same collection and color by Lauzon and we can get it, we will absolutely install it.

Does this business offer financing?

Sorry! We don’t offer Financing at the moment!

Don’t See Your Question? Ask Away!

Review Highlights - 1st Choice Flooring

“Huge thanks as well to Josh and Charlie, the managers/foremen, who were incredibly helpful throughout the process.”

Mentioned in 45 reviews

Read more highlights

IZ Flooring - Our showroom

IZ Flooring

(282 reviews)

Great service, fair pricing, and beautiful work!…read more I found this company through their Yelp reviews and messaged them through Yelp. They responded in less than 15 minutes and were able to schedule a free in-home estimate. Robert arrived right on time, helped us choose the right carpet and color, and gave us very helpful advice. The pricing was very reasonable and transparent, so we decided to move forward. The crew came just one week later, right on schedule, removed our old carpet, and installed the new carpet beautifully. The entire process was fast, professional, and hassle-free. We're very happy with our stairs and would definitely recommend them!

Starting my review 1 year after install. Overall we had a poor experience for the following…read morereasons: 1. The general expectations for install were never communicated to us, we have never replaced flooring and didn't know they would be demoing the entire house and then installing, requiring us to vacate the home. For someone new, it's reasonable to assume they might go room by room? Maybe not. Setting out general expectations and timelines in advance would be great. 2. The job took much longer than originally stated. 3. Quality of baseboards that they replaced was much lower than what we originally had installed. 4. The overall quality of the install was poor. It was clear they had no idea how to work with this newer product. Especially when it came to the stairs which they redid and it's still not right. 5. Photos included of messy filler/caulking, install spaces between joints and large spaces next to walls, creaky steps (multiple). I waited one year to review as the sales person said that "of course the steps will creak when they are new but when they settle in it won't". I feel like they are "settled" now but they still creak like crazy. They weren't the cheapest quote we got, we thought we were getting quality install and were ok with paying more but that was not the case.

Floor Store and Design Center - Point Loma

Floor Store and Design Center - Point Loma

(73 reviews)

Point Loma, Fleetridge

The absolute real deal!…read more Josh Borja came out and gave us a quote for reflooring the entire house. It wasn't the cheapest quote, but this is certainly a situation where you get what you pay for! Flooring is not the area where you want to cut corners. I've always heard that you shouldn't be cheap with anything that goes between you and the ground (e.g., shoes, bed, car etc.) The tiler in particular was incredibly meticulous and made sure every detail was spot on. He made sure the floor was perfectly level and worked efficiently and quickly but didn't take any shortcuts. The carpet guys were similarly professional and everyone was helpful and happy to answer any questions I had about the process. I'm usually a very picky person and they literally gave me nothing to complain about! I would hire them again in a heartbeat and out of all the contractors I've worked with they are easily among the best. (My other favorites being Jeff Green Plumbing, Pedro Sanchez Electric, and SunLine Energy solar/roof)

I'm so glad we found this store! I had a floor project and kept meaning to go up to Miramar road to…read moreshop for carpet. When I drove by the floor store one day I thought I'd pop in on the off chance they might have something I liked. I was initially worried their pricing wouldn't be competitive but i was surprised that their pricing was reasonable and the customer service was fantastic. They sent a manager out to measure and then ordered the product promptly and installed. I selected a challenging pattern (grid) and was glad they I was working with this store because you can tell they are used to more challenging jobs and have a commitment to excellence and attention to detail. Their installer was great and all in all I am so thrilled with how the project turned out. They also stock all kinds of wood and laminate and vinyl! If you have a floor project coming up and want a more personal approach highly recommend you check them out. Also they have tons of samples that you can check out and see how they look in your space!

1st Choice Flooring - flooring - Updated October 2026

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