Continually my go to place for lingerie, bras and underwear in the Dallas Fort Worth area…read more Fantastic selection that you don't see at every store. I love the intentionality their selection in choosing brands, styles and sizes. If you are a curvy or large chested woman, this is Your must shop Store. Not only will you find bras to fit, but you will find lingerie to fit also. Sales staff are all knowledgeable, brawl, fitters, and well-versed in how each item in the store will fit different sized women. I highly recommend checking this place out. I hear they are getting ready to open another location in the McKinney area.

After reading reviews and comments, I decided to take my daughter to get fitted. I can't say enough…read moreabout this store! So cute and the two ladies that were helping us did an amazing job! They have a great selection and are very knowledgeable!

This place is great, especially for those of us blessed with very large chests lol. They have a…read moregood selection & the store is kept clean and very organized. There is one person who works there, though, who could use a refresher in how to have a bit more gentle touch with customers, especially if those customers seem to maybe actually know what they're talking about when it comes to their own bra size. Ask them a few questions that 'only those who know would know'-- If they say they've been measured recently and know their size with surety, don't belittle them or keep trying to prove them wrong. Checking in and asking to try on a couple bras felt like the Great Inquisition. I get that they need to ask some questions, but if I know how to answer them & have all of my recent measurements, can I just try on a damn bra please--without being treated like I'm lying or like you need to condescendingly pat me on the head & prove that I don't know what I'm talking about? I am 48 years old and have been measured for bras by professionals and myself (using the abrathatfits calculator on reddit, which is a much more complete & invasive measurement than any bra store will do) multiple times over the years, including less than a month ago. I know what my size was 5 years ago, and I know what my new size is now. I know my UK size & my US size. I know what type & shape of cups & material fit me best and what types don't. I also have very projected, omega shaped bre@sts, which are difficult to fit on the underside. Almost never will a wire sit directly in my inframammary crease, unless the bra is custom made for me. I get that you don't want to waste customers time, want to prevent frustration, and also don't want to possibly damage your inventory...but if I know *exactly* what I need, can I please just try it without having to prove myself or be forced to have you measure me? I swear I am here to actually buy (very expensive) bras from you, not waste either of our time. Not all of us are bra novices. Some of us do actually know what we're talking about, after having to deal with our own giant tatas for the past 35 years. I vaguely remember this happening the last time I visited them at their old location too, I bet it was this same person. The second employee who helped me had a much softer, much friendlier "bedside" manner, and to be honest, I wish she'd been the one to greet me from the start, because the interaction with her left a much better taste in my mouth. Tbh I'm actually hesitant to even go in there again after how it went today, even though I walked out with some bras that fit very well in the size I originally requested. Buying nice bras for large sizes is hard enough, shopping shouldn't feel like this.

So happy I took my teen daughter here for a fitting after a not-so-great one at Soma. If you are…read morevery large busted with a lower band size or you know someone who is, you have more options here--plenty of choices. My daughter received an accurate fitting here. Changing rooms have doors rather than curtains. Highly recommend!

Chell was amazing! Nonjudgmental, funny, and very knowledgeable!!!! 10/10, highly recommend!!! Come…read moreget ya freak on!!!

Sheyla was a great help. I found all the products I have been looking for. Nice selection of…read moreproducts. I would recommend Sheyla and the shop.

Store seemed to have a pretty good selection. Staff was friendly and informative. I am new to…read morecrossdressing, and the person helped me pick out a nice teddy to wear and also helped me find a strapon also. Sizing and my first time experience were taken into consideration, and she made me feel comfortable with the shopping experience. Thanks for helping me pick out some stuff to have an exciting evening! Julie

I was there on Tuesday and Linda helped me out so much! She was training someone and gave me good…read moreproduct information. Her product knowledge will prove to be invaluable! Thanks Linda, you helped me save time and money by making sure I get the right products. I only ever want to be there when Linda is there!!!

Love the owners. Always so helpful and have a great selection. My favorite place to buy toysread more

After Hours Video is easily the best adult novelty store in the metroplex. The quality of their…read moreproducts is outstanding, and the selection is incredible -- they truly have just about anything you could be looking for. What really sets this place apart, though, is the atmosphere and the people who run it. The owners are extremely knowledgeable, welcoming, and genuinely compassionate. They make sure every customer feels comfortable and never judged, which makes a huge difference when shopping for personal items. On top of that, their prices are the lowest I've found anywhere in the area, and they're always willing to help you find exactly what you need. If they don't have something in stock, they'll even order it for you. If you haven't stopped by After Hours Video yet, it's definitely worth checking out. Great products, great prices, and even better people

These reviews are ancient oh my wow. So yea this place is…read morepretty dope. Closes much too early & I miss when shops in this backward state could stay open 24 hours but whatever. Wide variety of lingerie that comes in more colors than the typical black, white, red, pink & that neon lime. I know New Fine Arts is repetitive about that. Guys over there were pretty helpful. Sold me a chastity cage made of plastic instead of metal because I'm not a maniac. No idea how to put on though;(but guess what that's MY fault & shouldn't take away from a fair review) if it was anything else I'd bring it back & ask but that just sounds like something that would either get me kicked out or double teamed & fun as the latter sounds it isn't worth risking the former. Because this place goes out of its way to discount their items, have bins of cheaper stuff under $20 and let you leave with a 20% off coupon. Plus I saw this white lingerie on a mannequin that looks like something Lena Kelly would wear in an Evil Angel scene. The full set was like $125 I think? What's 20% of that? Fuck it I'm gonna submit this now so I can us a calculator without this app refreshing on me

Do not come into this store if you're okay with being followed…read more We were the only customers inside, yet instead of being asked if we needed help, a male employee trailed us through the store the entire time, silent, close, watching. It wasn't customer service. It was invasive. It was uncomfortable. Being followed without explanation, especially as women alone in a store, felt intimidating and inappropriate. If you're going to hover, at least use your words and ask if help is needed, don't stalk customers and make them feel unsafe.

I have been going to that store and others two (royal lane and 75) and the other one in Richardson…read morenear spring valley and 75) and these girls are always on point greeting everyone and making everyone coming through the door very welcome. Becca (I think she's new at the location on Preston and 635), she is so nice and go out of her way to assist me. She makes sure I always get what I need and if they don't have the item I usually get (black Bull pills) which by the way Sara's secret corporate office, please please try to make sure your stores have this item. It is always out of stock and it's really disappointed when you know a item is good and popular like that, make sure to order more than 10 for each store because I think just myself buy lots of it and I really purchase something at y'all store every single week and as soon as these item comes to the stores. It's fine literally 2 or 3 days later so please, order mota of it so that I don't have to go from store to store asking is they have it. Thank you so much Now, gong back to Becca, she's the best and I am glad she works there. Also, Shirley at the Royal Lane ... she is out of this world nice and very very friendly and also always always go above and beyond to help me and my partner and always check on her computer to see which store might have what i need and always suggest another item if the stores don't have the black bull pils. She always suggest other ones that it's similar to black bull and she is awesome. Lastly, I am really sorry but I don't recall her name at the store in Richardson but she's has light brown hair and helped me with y'all new points account and set it up and explained the benefits and took time to make sure I left the store satisfied. She even found the last black bull and that made me day! Lol Anyways, great team you have Sara's secret. You have the best ladies tô represent your company and I will always come back as long I have people like them to assist me! Ps: please don't forget to order more of these pills Thank you Kind Regards, AC

Had very bad experience here, I have been to lots of sex shops and this was the first time that the…read moreworkers were rude. We got cussed at because we were talking amongst ourselves not being loud or noisy. Just a bad experience in all definitely would not be going back here again!

Madison was absolutely amazing. Very professional, very helpful and knowledgeable. Richard was the…read morebest.

It was a great experience, the stuffs were very friendly and helped me with everything I needed as…read morea queer man

When the bras are on sale it's a Happy Dance! Would recommend my Plano store. They understand…read more"snatch." And you know what I mean ladies

I usually go to another Soma location in Plano. I decided to try this Preston/Royal location. I had…read morereceived an email that today is the last day for the VIP 40% off everything reward. I needed some more pajamas and absolutely LOVE the wide elastic waistband in the cool nights pj pants. I like the flexibility of buying separates for the tops and bottoms. The selection was good and I found what I was looking for in a couple different prints. There were a lot of people in the store and I saw someone at the register (Abigail per my receipt) and also the manager. A few minutes earlier there was an elderly woman with a walker asking someone for help. I think she was feeling faint and was looking for a place to sit down. The manager got Abigail to help her and she kindly helped her to a comfy chair in the front of the store. The manager was off to get a bra out of the back, I think for an exchange. I just wasn't very impressed with the manager. She was so "hands off" and not really contributing to helping people. Another customer ahead of me was curious if she still was a member to qualify for the 40% off. Abigail looked up her phone number and she was still in the system so she went off to shop! Then she called me forward as next in line. I told her she could go assist the woman sitting down but she said the register comes before assisting someone. I took the pj's off the hangers and she thanked me for doing that. She told me the full regular price and then after the 40% off, the total cost was much better! Overall a good experience but something about the manager's lack of assisting customers rubbed me the wrong way.