Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Was walking around Morristown and saw this shop which I had noticed the last time I was here…read more Popped in and it was a cute Jersey themed store. People inside were so nice and provided snacks to a dog which I thought was really cool. After browsing I got salt water taffy from Atlantic City and a Jersey hot sauce. They have everything from food items, mugs, clothes, etc. definitely coming back next time I am in Morristown.

This store is my never-fail, one stop shop for pretty much every occasion I'm pretty sure 90% of…read moremy wardrobe is from this store their variety and selection are really excellent, and you'll have just as much ease finding fabulous high fashion pieces for fancy upscale events as you would cute and casual down time clothes. The prices are great and especially for what treasures you might find there, and they have a large variety of sizes and styles. I LOVE this store and would absolutely recommend anyone who finds themselves in the area to hit them up. Also, Sarah and Steve the owners are super sweet would rate 6 stars if I could

Great service and environment, I always find something here :) I consider this my local thrift and…read morea go to for me now.

The cutest little shop! The owner, Soufi, has amazing taste and stocks the most beautiful…read morehousewares, jewelry, and gifts. So much of the stuff is from local artists and businesses, which I appreciate. Plus the store smells SO good. The best part: everything is under $100 but legitimately feels much more expensive.

Very nice selection of gifts . Great free giftwrapping…read more Nice selection of gifts for men . A cute baby section on the back of the shop . Lots of greeting cards

A true gem. A store that has been here for several years and managed by the same two sisters. A…read moreholdout of what the consignment shop from years ago was, and still should be. I have picked up quite a few things in here and all at reasonable prices. Display pieces styled nicely and while not for everyone- definitely on my standard rotation. Downstairs are items for the home, old and recent. If you read a review that says the proprietor isn't friendly and that is a concern to you - don't go. She's not there to make friends, she's managing a business and probably has enough friends! Vintage, classic pieces and totally worth checking out. I'm a fan.

Amazing shop!!! The owner Nancy is a very nice person and…read morevery helpful. The highly quality clothing are unique and amazing! I love going there! Highly recommend

I really enjoy "treasure hunting" in this store, and it's easy because the store is full of…read moretreasures! It has everything from one-of-a-kind jewelry (some of it is made from forks and spoons!) to lovely scented candles and greeting cards that are pretty enough to be framed. This time of year they have a huge variety of Old World-style Christmas ornaments. I'm a huge fan of their Greenleaf brand candles. Speaking of frames, there are beautiful picture frames for sale, and the store's owner puts pictures of cats who are available for adoption from a local shelter in the frames. Nina has been working whenever I come in the store. She's a very friendly, pleasant person who lets me take my time and browse. The location of the shop is very convenient, as it is right across the street from the train station in downtown Fanwood. There is a large municipal lot in back that is free (enter via La Grande Ave.) Last week I found out that two close friends had lost their dogs. I went to Enchantments and Nina help me put together two beautiful necklaces with a tiny heart and a small disc that had the first initial of each dog stamped on it. She finished the necklaces off with pretty chains. My friends loved them.

What a lovely find! There were so many items I could have…read morepurchased as gifts for my sister and daughter for Mothers Day! I cannot wait to see the look on their faces when they are opened! Lisa , the store assistant helped guide me to what I was looking for and wrapped each item beautifully! Shop locally!

Fun little shop with lots of toys and trinkets. It's a converted house with different rooms full of…read morerowdy, clothes, antiques, and jewelry. The owner was also super friendly. The prices are a little steep for some things but it was a lot of fun to browse. Cool spot to find a unique or/and nostalgic gift.

What a lovely shop. A wonderful selection of curated antiques and housewares and a fantastic…read morecollection of classic toys. We bought some terrific things and can't wait to go back to get some things for Christmas. It is a very, very, very special shop.

How lucky are we to have this gem of store in our community. I have had a number of jewelry created…read moreby this store. So many great beads and premade necklaces, bracelets and beautiful crafted specialty items. Everyone is so helpful & friendly. Such an interesting store!

These women are so incredibly helpful and kind, the store has anything you could need. We came in…read morewith a half-finished bracelet and a lot of questions, and the staff was so patient, paired us with the right finishings and helped us finish the project before we left. They offer private classes by appointment, and have every kind of bead, fastening and equipment you could ask for! It was such a fun way to spend the afternoon, and we cannot wait to think of our next project.