1) the woman running this wonderful place is SO sweet and adorable and fun and cool…read more 2) my lady got several absolutely beautiful outfits. 3) prices were competitively good! 4) [it bears repeating] the woman's running this place is THE BEST. so kind and hilarious. We'll hit this place up every time we're on the island.

This little shop is packed with goodness! The "cheeky" name drew me in and once inside I was…read moreimpressed with the vast amount of inventory. Yes, they have lots and lots of bikinis in many styles, colors and sizes. Even a chart that shows the amount of "cheek" exposed based in the cut. They have lots of clothing, too. The cutest jumpsuits and rompers, so easy to put on and immediately be ready to go wearever. And dresses if every length from mini to maxi dresses. Of course there are lacy beach cover ups, t-shirts, totes, hats, and even some jewelry, most with colors of the sea. With the racks of clothing there doesn't seem to be a code for how the items are organized! Different colors, lengths and patterns of different items all on the same rack in no apparent order. Take your time to go through them and find one that speaks to you. They really are quite pretty. The young lady working that day was super friendly, engaging in conversation as I shopped. I particularly loved the light maxi dresses in various beach patterns - tie dye, florals, soft colors. And the jewelry, specifically the long dangly earrings with pale blue stones. I have so many earrings in colors of the sea that I had to pass on them this trip. But I will be back! Have someone snap your pic in the bikini board out front for a memory of your trip to the North Shore!

Mahina is one of my go-to spots on the North Shore. It's definitely on the pricier side, but the…read morequality and the way everything is curated makes it worth it. I shop there regularly, and even if I don't need anything, I always pop in when I'm in the area because there's usually something new. The girls there are always so friendly -- and it's consistent. Every single time. The store is impeccably clean, easy to shop, and their clothing fits my vibe 100%. I always leave feeling good about what I bought (or at least inspired). Such a great local shop in the Matsumoto's shopping center. If you appreciate well-made pieces, good energy, and supporting North Shore businesses, Mahina is a must. They do have other stores across the island but not only is this one close to me on the North Shore, it's a vibe also sets it apart. Oh! They offer a military discount and one for kama'aina which I really appreciate! (can use one or the other, not both!) While you're there, check out their sister shop, Roger, next to Uncle Bo's. It's just around the corner. Go give them a look, you'll be glad you did. SYOY! Deb B.

Very poor customer service Staff ignored me…read moreNo greeting Talked amongst themselves If you like overpriced clothing accompanied by poor service, go for it.

Had some time to kill while waiting for a friends canoe race to end so why not check out some…read moresales?! Today there was an extra 20% off of sale markdowns so $19 bikini bottoms with the additional 20% off were a steal!! Happy I stopped by. Much better selection and sale compared to mall prices. The cashier who helped me was also very helpful and welcoming (: Can't wait to visit again!

Cute items. Limited selection/ sizes.Little pricey. Employees don't say anything ,not even hello…read more Not impressed:(

Selection is incredible service is incredible and worth a visit to the north shore!!!!!read more

Do NOT enter this establishment unless you want yo be embarrassed by the employee here!!! I regret…read moremy children and I stepping foot into this place!!! I was going to purchase a bandanna for my fur baby and some jewelry pieces, but quickly changed my mind due to the HORRIBLE customer service we received from the older, female employee who worked there. My son is 18 and my daughter is 13 and brought in their gelato and açaí bowl. My daughter and I both thought the employee was approaching us to comment on how good her gelato looked, but instead she said we couldn't be in the store "around the clothes" because they had food. Umm lady...the easiest solution is to put a sign up so customers can see it BEFORE they walk into the store like the other stores do!!! But instead you decided to embarrass us! My kids are 18 and 13, not 8 and 3. Shame on you!!! We'll never step foot back in this place again!

Starting with the store owner, all the merchandise and the staff, specifically Pablo were amazing!…read more Pablo was very helpful, friendly and knowledgeable!! Thank you for your attention to detail and for listening to us when we had questions. We will definitely be back on our next visit.

This was my favorite store on the north shore. They had a little bit of everything and priced…read morepretty good. I'm not a surfer but was just looking for souvenirs and they had a lot. There is also a board room in the back and a lit of cool decor. Service was really friendly

Love this gem on the North Shore! Staff is super friendly and knowledgeable- can't wait to visit…read moreagain from Cali!

I spent the day at Hale'iwa Ali'i Beach Park and noticed "Hale'iwa Surf Shop" across the street…read more I visited three surf shops while exploring the North Shore, and this was my favorite of the three. It is located in a house that has been converted into a retail shop. It is quaint and unassuming. It has some major brand inventory--but the majority of its stock is clothing and accessories of their own design. They have some designs that feature a "bridge" (a nod to the nearby bridge that crosses the Anahulu River), and some designs that feature a rooster (a wink to all of those feral chickens that you see running around). You can go to their website for online shopping--but the online shop does not have all of the items available in store. Sometimes I think the term "authentic" is overused nowadays; but the shop does feel "of a place".

Great local shop with a friendly owner who was awesome to chat with. He showed me three very local…read moreT-shirt designs that you won't find back in California, which was exactly what I was looking for. I wanted something unique to represent the area, and these were perfect. The prices were fair, and I'm really happy with my purchases. Highly recommend stopping by if you're looking for authentic local gear!

We found ourselves in the cool town of Haleiwa that fateful day when the tsunami warning hit…read moreHawaii. Little did we know we would need help and would meet the kindest people! Before the alerts and sirens, we were shopping. We went into the HIC store - we love this nastalgic brand and made a point to stop in. This location had such a fun vibe and so much to choose from for the whole family. Here is where we met Merv! He was super nice and helpful with things we were intersed in purchasing. We left happy with our items. Shortly after realizing these alerts were to take serious and we would need to get to higher ground, we headed for our transportation, which was the bus. The bus wasn't coming anytime soon and we knew we were far from our hotel. Something told us to rush back to Merv! Thank goodness we did, he and Hunter graciously let us hitch a ride into their town Mililani, where we would be safer while we waited things out. Merv's kindness just continued and he and his family gave us shelter into their welcoming home! They showed us Angelenos what the Aloha spirit is. If you are on Oahu visiting, go to the HIC store in Haleiwa and you just might meet a real life hero - Merv!

Funny thing: I've seen people wearing this apparel brand for years and assumed it was simply a…read morebrand of sporting equipment or something. LOL! Now that I know what it's really all about, you have to appreciate both the clothing and the mission. :) Although I wish they had a few more styles, colors, and/or clothing options, I am not complaining. I bought a great shirt that fits well with a simple but tasteful Hawaiian design on it. My wife purchased a tank top that she really likes, too. The store, which is fairly small, nonetheless has two fitting rooms so that you can try things on. The staff was friendly enough, and the products are neat and well organized. Pricing isn't cheap, but it's not higher than you would expect either. Many of the T-shirts are marked as fitted shirts, but to me they are normal. I don't fit into fitted shirts too well, and even after a wash, the shirt fits perfectly fine, so you are unlikely to have to size up. If you're in the area and are on board with the mission and message, you'd be remiss not to stop in!

Friendly staff serving the Lord! Great apparel for a reasonable price. Good quality T-shirts, hats,…read moreaccessories.