Gorgeous swimwear sold here! I tried on a couple suits and…read moreloved them. I remember scouring for a decent suit in the past and I found two at this store here! Women know how tedious swimsuit shopping is but I loved their selection! The patterns were vibrant and fun. I loved their clothes too and also picked up a chic top and skirt here. They also carry Pistola shorts. I wanted but passed but great to know they carry another beloved brand. The ladies here were totally attentive and kind even on Memorial Day. I appreciated their help. I wear my swimwear often so it gets worn & when that next happens I'll be returning here for my new suit.

I ordered a swimsuit from here about a month ago and have worn it one time in the bay and one time…read morein a hot tub. When I went to put it away after it was hanging in the bathroom overnight the color had faded drastically in varying spots. That is something that I would ordinarily blame the manufacturer but I have emailed Ophelia's customer service a few times asking for a replacement or a little help and have heard nothing in response. DO NOT RISK ORDERING ANYTHING FROM HERE... if you have a problem good luck getting any customer service. Still waiting on a response Ophelia...

BLUF: Glitzy and glamorous clothing, accessories and gifts for the discerning cowgirl…read more This is a little shop with big style. Although not particularly my style, I enjoyed looking around and I appreciate how friendly the employee was. This store has lots of frilly and blingy clothes and all of the must-have accessories for any cowgirl living her best life at the beach. I loved the rhinestone studded insulated mugs and some of the fun gifty items like the "learn to paint" watercolors books. When I was younger I would have loved the clothes here and particularly the fun, summer dresses. The store has its own parking lot so it's easy to pop into and take a gander. If you are looking for unique cowgirl boots, this is an awesome stop. For Generation Z, Zoomers and those young at heart, this is a must stop shop on 30A.

I bought some stay country gear it's mostly for women but some men's stuff hats and shirts , you…read morewon't be disappointed it has such a cool vibe and a great customer service !

I have never felt so humiliated while shopping at a store…read more A friend and I came in today specifically to purchase eNewton bracelets and spent over $160. As we were leaving, the alarms went off and we were immediately stopped at the door. What made the situation especially upsetting was that the couple walking directly behind us was allowed to continue out the door without being stopped. We were then asked to allow an employee to scan/search our purses. We cooperated fully because we obviously had nothing to hide. Nothing set off the scanner in either of our bags, and when we exited the store afterward, the alarms did not go off again. I understand that stores have loss-prevention procedures, and I have no issue with reasonable security measures. What I do have an issue with is being singled out, searched, and embarrassed in front of other customers while the people exiting directly alongside us were allowed to leave without question--especially after we had just spent over $160 in the store. The entire interaction left us feeling uncomfortable, embarrassed, and honestly shocked by the way we were treated. The snobbiness and attitude toward customers in this area is becoming unreal. There are plenty of other places where I can spend my money and be treated with basic courtesy and respect. After today's experience, I will never shop here again.

The cutest store in Seaside! They have everything from clothes to pool floats, house decor, shoes,…read moreand jewelry. It was very busy when I came, but the employees were very friendly and welcoming. The prices are really expensive, but it looked like good quality.

American Airlines lost our luggage and I needed a dress QUICK for dinner plans that had already…read morebeen made (reservations via credit card). Even though it was technically closing time, the manager let me in and allowed me to look around (and also assisted with my search) to find a dress. There were many options, and obviously I was rushing, but I found a dress and a pair of earrings! I really appreciated the kindness - not much of that these days, it seems.

Great styles, always current with something for everyone! Fun to check out when in town.read more

starting this off with saying that their employee alexia was the most rude and disgustinly…read morebehaved human i have ever met, she needs to work at a strip club with that attitude. i bought a toiletry bag to be monogrammed with in 1 day and paid $80. the next day i come to pick up and they give it to me un finished and claim they had no clue what happened but they wouldn't give me a refund even though my product was not given as what i paid for.

Loved the items in this store. Offer variety of items, patterns, and offer embroideryread more

Awesome, super-soft tees & sweatshirts, cool hats and sweet stickers. Fell in love with this brand…read moreon a recent trip along 30A and I can't get enough! The saleswoman inside was a doll to work with - so friendly, warm and helpful, it was like hanging out with my aunt. I've already submitted an order online for more tees and will definitely visit again on our next trip to the area!

The guy who works there gave us very bad service. I would not recommend it. The value is not good…read more This place is not a real surf shop, it just takes advantage of tourists

Dressing room closed. We were told we could buy and then return what didn't fit. Then after we…read moregathered several things, she backed out and said we couldn't return "that much" because of COVID. Sales lady was just rude. Waste of my time. We put everything back except one pair of clearance shorts.

BLUF: A large store with tasteful, quality gifts, clothing, accessories and decor. Friendly staff…read moretoo! This most definitely is the best store in Santa Rosa Beach! I live in a town that has a lot of lovely gift stores so I've been spoiled in that regard. However, Lola's was equally enchanting. It is a large store with beautiful displays of gifts for mostly women and children. If you need a baby gift, hostess gift, or just a gift for yourself, this is a great place to shop. I enjoyed looking at stationary, puzzles, games, women's clothing, jewelry, art, sweet baby items, lotions, fancy kitchen gadgets, Caspari paper napkins, candles and home decor. After my first shopping haul I went back two days later to do it all over again. The store is beautiful and has so many nice things. It was a lovely shopping experience. That staff was super friendly on both of my visits and even helped me wrap a hostess gift that I bought. Lola's is located right on 30A and has its own parking lot.

Service was above and beyond - excellent experience! I dined…read moreon the patio and enjoyed an omelette and a delicious homemade biscuit. The local coffee was also a beautiful touch. I wanted a to go order for my daughter and they created a breakfast sandwich using items from the menu.