When recently visiting 30A, my wife and I joined some friends to visit some of the shops and grab a…read moresnack along Seacrest Beach. After roaming into a number of fun shops, we realized we probably needed to get some souvenirs for friends and family back at home. That was when we came across the 30A Trading Co. 131 which was a huge store with so much to offer! At first glance, this store looked like several different stores as they had a number of different entrances. While we saw the items we would expect from magnets to shot glasses to fun toys resembling sea creatures to pool floaties, we were also surprised to see a number of items teasing the political landscape in the United States (not good or bad, but interesting). Those included toys of the president (a duck of Trump called "The Leader of the Pond" and Gulf of America '25 shirts cups, and hats. There were also random items that you could have forgotten on a trip and save yourself a trip to a convenience store. All in all, they really looked like they had everything! We later learned that this is considered a local surf shop and beach store with apparel and accessories for surfing and the beach along with many gift items. They have everything you need to go swimming. They have shirts, sunglasses, bikinis, bags, backpacks, hoodies, jackets, and activewear. Their accessories include trendy hats, practical bags and backpacks, chic sunglasses, innovative drinkware, and so much more. This store serves the Seacrest community along with nearby Rosemary Beach, Alys Beach, and Inlet Beach. Their hours are 9 AM to 10 PM daily. If you go to their website (https://surfstyle.com/pages/trading-company-store-131), you can get 20% off an online order. Note that this discount doesn't work in the store, though there are many other promotions in the store. There is free shipping on an order of $70 or more. Also on their website, you can join their e-mail list and learn the story of Surf Style, now considered by some to be the leading beachwear and souvenir shopping destination in the southeast. Some of the in-store promotions included Buy 3, Get 1 Free items (which could be mixed and matched with similar items) and various sales. We didn't need the service at all except when checking out (easy transactions), but we were impressed by this large store with a little of everything!

There are so many options of sweatshirts honestly, if I had the option, I would buy them all. They…read morewere for very cheap and I accidentally got a size 2 small so the next day I came back and they kindly let me exchange. The workers there are really kind and helpful. This is my new favorite sweatshirt and I have tried many sweatshirts in the past. They are very expensive and they still don't come up to my expectations. I love this place! They also have many more options of sweatpants shirts, shorts, and swimsuits. There's a lot of jewelry you can even get your own henna tattoo. I still have mine and the lady is really nice!

Super kind and friendly. We popped in within a few weeks of their opening. They offer in store…read moretailoring to perfectly alter your clothes to your physique. The fabrics here were very practical for the area (I.e. light weight, good for heat) and they had a range of colors from preppy to more conservative. I liked their selection a lot! We've been back once again and will continue to do so. If you forgot your swimsuit, they have those too!

I have not made a review in a long time, I was there this week, they have a great sales person…read morename star. I was very happy with there make ups not a lot. I'll be back.

Aloha Tropical Beach Store had what we needed in a pinch -- from sunscreen and beach toys to some…read morecute souvenirs. It's a classic little beach shop, packed wall-to-wall with colorful gear and fun finds for tourists. The prices were a bit on the higher side, which is expected for a beachside store, and it was a bit cramped inside. That said, the staff was polite and we were in and out quickly with what we needed. A decent stop if you're staying nearby and don't want to drive far for essentials.

This shop has just about anything kitschy, or anything in the way of souvenirs that adults and kids…read morecould possibly want. They also have swimming supplies and beach towels, etc. I didn't necessarily find something for myself.But that does not discount the selection that they have to offer. Pricing was typical for souvenirs, but the service was rather drab.

Lisa the manager was so patient and kind with my son purchasing his sunglasses. Very kind employees…read moretoo. Super cool store, had really nice merchandise in there. Thank you for a great experience.

This place is all women's clothing and accessories! It's not souvenir clothing but it's cute…read morebeachwear! They had a lot of unique clothing and accessories. I did purchase some clothing from here and i will likely return. The staff was friendly and helpful!

Cutest boutique in Destin, Unique clothing, found the…read moreperfect outfit for the holidays, even finished my Christmas shopping with gifts of jewelry and items for the home. My sister loves mermaids, found her a t shirt, earrings and necklace plus a wall mermaid for her condo on the beach. Took advantage of their sale and saved a ton! Unlike other reviews clearly posted by the competition or disgruntled employees, I found the store a very fun place to shop, a unique boutique with treasures galore and the staff amazing!

Just visiting the coast and just happened upon the cutest boutique…read more The best selection of cotton resort and beach wear, cool and comfortable clothing and they carry all sizes. Jacinta was so nice to pamper me with customer service and even offer a glass of wine while i shopped. I left with several outfits, jewelry to match and even gifts from the sea to take home which were beautifully gift wrapped for free! Can't wait to go back

We were on a mission for men's clothing and we came into this place. They had a seating area with…read morepaper and markers for kids to draw while their parents shopped. The service was fast and very friendly. Great store that thinks of everyone in the family.

What an incredible experience. The quality of the clothing is amazing, fits just right, and is very…read morefashionable. For this specific store, my mother and I shopped there today and it was like a dream. Jarrod and the other 2 ladies (unfortunately I failed to get their names) were wonderfully helpful, gave honest and genuine feedback about items, and treated us like royalty. We wanted it to be a special day and they ensured it was just that. Jarrod provided the best service I've ever received in a retail setting. Cannot recommend this brand and especially this store enough! Must visit!

We went here today! The swimsuits were so freaking cute. We had Maddie helping us out and she was…read moreso so sweet and helpful! She definitely deserves a raise!

Horrible service. Staff trying on swimsuits and not helping shoppers. Rude, condescending tone…read moretoward college girls shopping. Questioning their sizing because they were 'bigger' than them. Will never give this store my business.

The guy who works there gave us very bad service. I would not recommend it. The value is not good…read more This place is not a real surf shop, it just takes advantage of tourists

Dressing room closed. We were told we could buy and then return what didn't fit. Then after we…read moregathered several things, she backed out and said we couldn't return "that much" because of COVID. Sales lady was just rude. Waste of my time. We put everything back except one pair of clearance shorts.