This is by far the greatest formalwear shop I have ever been in! From full bling to understated…read moreelegance they have it all! I recently visited with my niece to look for a special occasion dress and this place had so much selection. Sherry is the owner operator and is kind, knowledgeable and helpful without the "hard sell". She does alterations ON THE SPOT....amazing! We were able to find a spectacular special occasion gown for my niece and had some minor alterations done while we were there. If you are on the fence about traveling from afar to find a prom, pagent, bridal or special occasion dress...stop the debate and GET IN YOUR CAR AND GO HERE! Thank you Sherry for a great experience!

I am very dissatisfied with my experience from David's Bridal. I have several complaints…read more 1.) they charged me an extra $100 to pay for my dress over the phone. 2.) they were going to charge me $187 for ONE alteration that I HAVE TO PROVIDE THE FABRIC FOR. 3.) the customer service team was nothing but rude and hateful 4.) the alterations department was nothing but rude and hateful 5.) they charged me my full order total then charged me 4 different times, taking an extra $100 from me, charging me for the individual items after I paid for them already. If I could give negative stars then I would. Very unhappy

My step-daughter bought a dress from the Johnson City location and when it came in it needed…read morealterations which was expected. The alterations were done wrong. When asked if they could make it right they said they did not have time. We had to go to another business to get the work done correctly. They have no problem taking your money but their customer service is terrible. Also bought a mother of the bride dress at the same time and had the same experience.

Hannah was so patient, kind, and helpful for my appointment. I found the perfect gown and the…read morehandmade veils that Sarah make are stunning. The shop is in a very cute downtown area and Hannah recommended a good restaurant right around the corner! Lots of parking and huge sunny windows if you wanted to see how the natural light looks with your gown. So many stunning dresses including Justin Alexander, Stella Yorke, essence and many more. I was stuck between a few dresses and left with my dream one. Would recommend this shop to anyone! A great team of ladies running this place!

From the owner: Blue Willow Bridal carries a large selection of gowns from Justin Alexander, Lillian West,…read moreSincerity and Stella York as well as bridesmaids dresses. We are dedicated to great customer service!

Absolutely awful store, rude employees and terrible customer service. I would not recommend to…read moreanyone at all. I went to this store yesterday evening, 2/8/2015, after seeing this store at the Pink Bridal Show. I was there with two friends, and we were browsing the bridal dresses. Now, I am a size 12, which means I'm a dress size 14. I don't expect a lot of boutiques to carry above a 10, but this place actually had a handful of dresses that were 12 or above. I found a beautiful dress that was a size 8 and picked it off the rack, intending to ask an associate if they had a similar style in my size, or if they could order that one in my size (since they had other dresses from that brand in my size). A few seconds later, an associate walked over to me, plucked the dress straight from my hands, put it back on the rack, and said in a condescending tone, "You shouldn't be looking at dresses that are way too tiny for you." Really?! Did this woman think I was going to try to wear a dress that was obviously too small for me? She didn't even ask if I had questions about the dress. I then asked if they had dressing rooms to try on any of the other dresses to see what size I should order for the one that was too small. The woman turned around, looked at her coworker, and sighed. This was an hour and a half before the mall closed, and the store was otherwise empty, so I'm not sure why it was such a burden to do. We left and went to another store that had actual customer service and more variety. The store also has a lot of prom or pageant style dresses, and many of them are very pretty and not terribly expensive. But none of them are pretty enough or a good enough deal to put up with the employees. Take a pass on this store.

I bought a prom dress from them and had it specially ordered and paid quite a bit for it. I also…read morehad alterations done to my dress as well. They did a wonderful job on the alterations but their customer service is pathetic. My prom is May 7th, and I took my dress in today which is May 5th and asked them to steam one layer of my dress so it would look good for Saturday and not have any wrinkles. Need I remind you I have only tried it on a few times since I picked it up and brought it home. Well the lady working flat out told me there was no way she could steam any part of the dress since it had already been steamed once by them. Oh and she also said they were way too busy with other dresses. She had a very bad attitude and was very rude. I then took my dress to Weddings by Eda and the lady there said she would steam the layer of the dress for me for FREE. She was very kind, and was super nice. If you are thinking about going to Princess Diaries I would think twice. I think if you buy a dress from them or any other store that they should make sure that it looks perfect for your special day. They obviously don't care. I have always gone to Weddings by Eda until now, but I will never go to Princess Diaries for anything ever again.

Sierra. Is. The. BEST!!!!!!! I cannot overemphasize how smart, talented, kind, and calming she is!!…read moreFrom day one Sierra went above and beyond with her wedding planning services. We chose the "Just a Scoop" package, which says month-of coordination but is SO much more. Sierra met with us every three months leading up to the wedding (which was over a year of work since we booked her services 15 months out), kept us on track, let us know about things we didn't know to know about, and provided emotional support the entire way. Throughout our engagement everyone kept asking us if we were stressed out and thanks to Sierra our answer was always no! She kept us smiling and excited through the entire process and helped us spread out the planning work so that we were never overwhelmed. Her capacity to remember a million details at once and stay on top of things is second to none. Not only did Sierra make the planning process a positive experience, she also CRUSHED the day of the wedding!! Sierra helped put the linens on the tables, helped with the floral set up, helped coordinate all our vendors, and even stopped by the hotel our wedding party was getting ready in to pick up anything that needed to be brought to the vendors on the day of. She also is a very talented calligraphist and designer and we hired her services for the seating arrangement signs and dessert displays and they both looked amazing!!! We also booked her polaroid guest book station and not only did she provide and set up everything we needed but she also went around and took photos of our guests, which have given us memories we'll cherish forever! Hiring Sierra is the best choice anyone could make for their wedding experience. Not only would we choose to work with her again and again, but I'm currently full-court-pressing all my engaged friends to get married in Asheville solely to work with Sierra as a wedding planner! Book her ASAP!!

Sierra was an absolute dream to work with, she was polite, professional and amazingly through. The…read morewedding was perfect all due to the hard work and dedication that Sierra did. I could not recommend this company any more highly!!!!

She altered an 8 layer flower girl dress for me for a very reasonable price within one week. Very…read morefriendly and pleasant to do business with.

Phyllis is wonderful. I purchased some amazing heavy-duty curtains at the West Elm Outlet,…read moreunfortunately they were not the same size. I called Phyllis and asked her to hem them to the same length. She said she could and to drop them off. As other reviewers noted, Phyllis works out of a studio next to her home. The address listed is to her home and is rather easy to find. I arrived and she was outside and greeted me. I showed her the curtains and she took my name and number. She said she would call me when they were done and provide a cost at that time. The price for the alterations was very reasonable and made my West Elm purchase 100% worth it! The curtains are hanging in my office and they are just the right length. A great experience with Phyllis' Alterations and I will be back!