Wallis seems to be aimed at slightly more mature ladies who still want to look trendy and it's been going for years so they must be doing something right! Although not a place that I shop in, my mum has a few really nice outfits from here, they are all very good quality and very reasonably priced. You can get dresses for around £35 and coats and jackets for about £60.
In recent years Wallis has tried to become more and more trendy. I guess this is probably due to shows from Gok Wan and Trinny and Susannah helping women of all ages feel confident about the way they dress. I guess it's just like a more mature Topshop for women who want to dress their age but don't want that to mean that they have to dress like a granny. Wallis fills that gap pretty well. They also stock some pretty quirky accessories and scarves too so you can customise your whole outfit. read more