I came in for my birthday freebie and shopped around for a little bit. Everyone was so very kind…read moreand pleasant. I really enjoyed the store. It was very clean and easy to find everything. The staff is always super friendly and tells you happy birthday every time you come in for your birthday

Conveniently located off the highway, which I love! Great selection of merchandise and quality…read morebrands to choose from. What I do not care for is NOT being greeted after entering, and shopping, the store...twice!! The first time I entered, I stopped for a few minutes to shop the product display by the entrance. Then proceeded to walk down a nearby aisle (by the cash wrap). I slowly walked the entire store for 20 minutes and no one acknowledged me (I did see other guests being welcomed). I picked up a few products and asked if I could leave them at the cash wrap for a little bit. I returned shortly, started shopping for a second time, and STILL, no greeting, no acknowledgement. Extremely disappointing, as a frequent shopper. I decided NOT to purchase additional products from this location, and directed myself towards the cash wrap. The cashier (Ashlyn) was....meh. My checkout experience was not great, but it was not awful either. Overall, I did not feel welcomed at this location, my shopping experience was not memorable, additional training on proper customer service is essential and I am not returning to this location unless I have to.

Beauty Brands has better prices than my salon, which is why I like to shop here. But don't get me…read morewrong, it is still expensive. There is a very large selection and the store is always clean and the shelves well stocked although on this day, they didn't have the shampoo I was looking for. I like that the cashiers don't follow you around the store and just stay at the register and check you out quickly.

I thought they closed On December 28? Are they still open in St. Peter's, mo? I really liked there…read moreliter sales of shampoo and conditioner. They had a great selection.

Sadly the store is closing. You will not be able to go to this location anymore, that said you can…read moreget some really good deals on products that are clearance.

I got a simple haircut yesterday by Katy. When she was done I told her I didn't think it was even (…read morebecause clearly it not). Crickets I left the salon wet and straightened it at home where I discovered I was correct. As a side note from the back you can't see the unevenness'.

I have been in Lake St. Louis for over 6 years and always had to drive far to a beauty supply that…read morewould carry African American/black hair products. NOW we have this!! The owner is truly the sweetest woman and does right. She was out of a conditioner I wanted but gave me a discount on the bigger size. Great business. Will return.

From the owner: At Lake St. Louis Beauty Supply, we prioritize self-care, especially during uncertain times. We aim…read moreto bring joy and help you feel good. We offer a wide variety of hair care, accessories, wigs, clothing, hair weave, braiding hair, crochet hair, body care, candles, makeup, and jewelry. Our goal is to enhance your beauty and well-being. Whether you prefer online shopping or visiting our beauty supply store in Lake Saint Louis, MO, supporting our locally-owned beauty supply is easy and accessible. Take care of yourself while supporting our community by clicking here to explore our extensive range of products.

My all time favorite wig store. I came to st Charles on vacation and found this store easily. The…read moreowner was friendly and very helpful. She made sure I was satisfied with my purchase. I have been home from vacation and my quality wigs are holding up well.

From the owner: We are still here - Visit our online store and order so we can ship to you. Now we can offer you…read morelower prices. Our 2048 Campus Dr. has closed. Serving you since 2004. Celebrity wigs, designer wigs, lace front wigs, human hair wigs, synthetic wigs, invisible part wigs, mono part wigs. Cancer patients wigs, medical wigs, alopecia wigs, chemotherapy wigs, Lupus wigs, hair thinning wigs, celebrity wings, theatrical wigs, hair extensions, costume wigs, jewelry, handbags, men wigs, beards, mustaches, tiaras, crowns, cosmetics.jewelry, turbans, wig heads, wig supplies, gift bags, Wigs Sales are Final Due to Covid-19.. We use extreme measures to protect customers. Face mask and social distancing required.

Giving a review for a place that is a chain is pretty hard…read more There isn't much difference from one to another. The only real difference is the service. So the 4 stars are really just for the service, as a BeautyFirst store it is standard, clean, good variety, and bright. Service: **EDIT: Emily. I found the receipt. :) I truly wished I remembered her name. She was helpful and genuinely nice. She suggested a non-sulfate shampoo that was cheaper and worked just as well (I Googled!. hehe.) The one thing I was curious about as I have been over saturized with the Moroccan Oil push from the hair salons I have gone to in the past year... She explained that it is just Argan oil ("Moroccan oil is another name for Argan oil which is made from the kernels of argan tree fruit that grow almost exclusively in Morocco") so there are other products that are cheaper that is the exact same thing. So as I rate this cookie cutter chain store, it is the service that made me a fan and brought me to write a review for them. I will be back. Products: I will mention that there are many products I was surprised to see but it might be because I'm out of touch with these types of stores. A lot of higher end blow dryers (yeah I didn't realize there were but hair dressers have their high end equipment too :) ), shampoos; "Pureology" etc.. , many many great products that my girlie product addiction could sate itself here alone. No Aveda, as we all know they are pretty exclusive with their brand.

I went to the Beauty First in Chesterfield Valley for a brazilian bikini wax and was very happy…read more The waxer was very professional. It wasn't very painful and the end result looked clean and neat. She also sent me home with samples of a soothing cream to use for the next few days, which helped.

Friendly, helpful and welcoming employees whom greet you upon entering the store and check on you…read morewhile you're shopping to see if you need any assistance and know the exact aisle of the item you are looking for. Beauty Icon STL is HUGE!!! Bright lights, stocked to the brim with some of EVERYTHING you could possible image for your home hair care to professional business. They have 15 aisles, YESSSSSSSSSSSSSSSS 15 aisles alone, dedicated to hair bundles. In the back of the store is an entire section of wigs. They have an entire wall running the length from the front of the store to the back of the store dedicated to hair clippers. They sell perfumes, jewelry, shampoo, conditioner, hair accessories, hair dyes, stylist chairs, hair oils, hair bonnets, scarfs, conditioning caps, body oils and sooo much more! Definately stop in if you're ever on The Rock Road

Absolutely beautiful and large Beauty supply located in the same shopping plaza as Hobby Lobby. I…read morewas recommended to come here by a friend of mines. It is bright, open, and beautifully organized. I've never been inside of a beauty supply store that has shopping carts. The isles are wide, fully stocked with some many different products. They sell hair, jewelry, cosmetics, perfume, and more. They have a station set up so that you can try on wigs before you buy them. Their perfume counter is fully stocked with a ton of Arabic fragrances. I smelled a few that i definitely want to go back and purchase. Their prices are comparable to other places, but seem to be slightly cheaper than some of the other beauty supplies I've been to. Plenty of parking. Staff were friendly and helpful. Their shopping bags are good quality and so cute.