Located on the east end of Oxford Street, close to Tottenham Court Road than the huge flagship London department stores such as Selfridge and co (pun intended).
This store is Vision Express' flagship store in the UK, this is interesting to see them located here with most flagship stores on Oxford Street, being on the west end of the street or Regent Street near that.
The store is huge and it is over multiple floors, the glasses selection seems to have every brand one would associate or expect to find in Vision Express, they also didn't have glass cages which some stores have which must be unlocked by staff which shows trust and allows you to try the glasses on without having to ask a member of staff and feel awkward, the store does have security though, probably a more expensive approach but one I do like.
The staff in the store didn't seem too helpful, they smiled and that was pretty much it.
They had a nice selection of glasses, but again they could have sold more from certain brands, they seemed to have a wide selection of brands rather than selection within those brands.
I struggled with deciding a rating for this branch, especially between three and four stars, but this is one of the better branches in the Vision Express network which I find to be a superior optician compared to the rest, especially Specsavers who is the biggest in the UK.
4* - It should work on improving selection within the broad brands they have, and ensuring consistent is consistent with staff seeming more helpful and approachable. read more