Update, why on moving it up to 4 stars from 3:
I go there primarily for the ice cream, and go to the café next-door for other things. Really enjoy the ice cream and the vibe. AND today it looked like the café next-door had a few more options, such as a breakfast burrito, so perhaps they are still working on the concept. More on that in my separate review of Brew Bird.
***
My earlier review:
I can't rate Vic's Ice Cream without also discussing Brew Bird, the replacement for Vic's Cafe adjoining Vic's Ice Cream, because the value of one is enhanced, or fails to be enhanced, by what the other offers.
I was wobbling between three stars and four. As Iwrote, I realized that I couldn't give Vic's more than three stars though I wanted to, out of sentiment.
I'm delighted to have Vic's back - not overwhelmingly for the local tradition, though I feel some of that, but certainly for the convenience of an ice cream store and cafe at this location. I love ice cream though I don't eat it super-often. For the most part I've loved the flavors and the richness of the ice cream at the new Vic's. Also, they now have some non-dairy "ices." The mango, which I've had more than once, is splendid: creamy (how do they do that?) and packed with fruit flavor. The ice creams flavors are mostly what they should be. The flavor that missed the mark on one visit was the lemon, which was simply blah.
Apart from the frozen treats, unfortunately, the new owners were enraptured with the idea of keeping the old Vic's menu. With the exception of a couple of prefab veggie burgers, this is straight=up 1950s fare - egg salad sandwich, hot dog, etc. The thing is, many of us don't eat this way now and there isn't much more on offer. Today, in desperation (next door for coffee with friends, hungry for an early lunch), I ordered the veggie burger and it gave me the necessary calories but was not more than blah. So many places do so much better these days.
Ah, you say, but you can get more contemporary and appealing food in the adjoining cafe the way you could before Vic's closed, right? WRONG. The cafe next door no longer has as much of a food menu. They have very nice pastries, some really fun gourmet popcorn (the truffle is an inspiration), bagel/cream cheese, and now a quiche - sometimes with a choice of bacon or veggie though today no veggie. But gone are the wraps, the smoked salmon on bagel with a choice of cream cheese or avocado, the avocado toast, egg options at breakfast time. I asked staff about this and they acknowledged the issue but said the new owner has a "vision." Sadly, the vision doesn't start from an awareness that Vic's Cafe, just like Vic's Ice Cream, had become its own tradition and hub by the time it closed. It used to be lovely to be able to sit with a friend or a computer, good coffee or tea (more about that in a moment) and a light but pleasant lunch or breakfast.
Adding to the frustration of not having a real food menu at the cafe, if the ice cream parlor is open and you want to wander over and get some (1950s) food to supplement your coffee or cafe snacks, you have to purchase it as take-out, generating environmental waste.
At Brew Bird Cafe, the coffee is very good. I happen to be a tea drinker these days and, unfortunately, the owner's didn't see fit to continue the previous Vic's Cafe's excellent menu of fine teas. Fine tea does not mean funky blends. It means real tea, well sourced - green, jasmine, Earl Grey, Oolong, etc. And pure, honest herbal teas. On the herbal side, Brew Bird does have chamomile but other than that, the mint has green tea in it (so not really an herbal tea) and there's a strange ginger/turmeric blend. In other words, a notable dearth of non-weird herbal flavors. Since the new owner's vision purportedly includes homage to the old Vic's, it's too bad they didn't honor what Vic's Cafe did so well.
On the bright side, now now you can purchase and paint unfinished pottery. On my most recent visit, people seem to be enjoying that - but it's an add-on, not what makes a great cafe.
Vic's, are you reading this? You have a built-in, loyal following and I'm giving you the benefit of the doubt, primarily for your location, but this project needs more thought. Really. read more