Every time I went to the Saturday farmers' market I had wanted to check this place out, but was always in a hurry. It would make sense to go BEFORE I have heavy bags of produce in tow, but I never think of that. Anyhow, I was drawn into the boutique by a cute wrap-around skirt I saw on the rack outside. Upon entering, the place is larger than it appears from the front, and is filled to the brim with flow-y, lacy clothes. There were several female customers and 3-4 people working. It was difficult to know who was working versus who was a customer because everyone was so friendly and eager to compliment each lady emerging from her fitting room. The fitting rooms were clean and appropriately spacious. As mentioned by other reviewers, there is a wide variety of eclectic, feminine items. In general, most prices were a little high for me, and the target demographic a little older than me, hence not a 5-star rating for my needs. That said, you may find a bargain as I did; the skirt I liked on sale was high-quality, adorable, and reasonably-priced ($20)! In fact, one of the other customers liked it as well and tried to find another one in the same print, but had to settle on a different print in the same style. So most items are unique. Service was perfect. I believe the owner (the blond lady in the pictures) helped me and rang up my purchase. Upon leaving, I noticed that the sign on the sale rack said "cash only", and felt bad because I had paid by credit card! Typically I pay cash at independently-owned businesses, but had spent all my cash at the market. I thought it was sweet of the lady to not call me out on it, and for that I will definitely return (and bring my cash)! read more

Up Your Alley is my favorite boutique and always worth the stop when I'm driving to Temecula or San Diego. They have a nice selection of fun clothes and the two Cathies are darling. They both take their time with you and help put together really cute outfits. Go see for yourself. read more

INCREDIBLE. Cozy and classy. And I ADORE CATHE!!! I live in San Diego but will ALWAYS come back for quality and customer service. LOVE MY NEW CLOTHES! read more

Cathe is a gem. This store started in 1977, (I believe), in Carlsbad, with the original name of Aphrodite's Closet, and has been serving up timeless Goddess attire ever since. Cathe personally oversees the hand curated collection, which consists of everything from high function, feminine pieces that go with everything, to fully assembled, accessorized looks that make you feel like you're just absolutely fabulous and just walked out of a museum. You would never find these looks or unique pieces anywhere else because Cathe has been putting the store assemblage together for decades with a keen artistic eye. The store inspires and instructs anyone in the mysterious arts of wearing scarves, and large accessories, and takes special pride in serving customers of all ages and sizes. read more

The store itself is lovely and they have all the outfits accessorized with jewelry but disappointed in the over charging. I picked out this necklace that had a price of $18.99 on it but when I got to register it was actually $32. They must have forgotten to take away the real suggested retail price before they wrote their own $32 in pen on the back. To not be embarrassed and call them out, I just decided to buy it anyway. When I got home and looked at the receipt I was charged a total of $36.09?! On top of tax there was a non cash adjustment added. Really?! That added insult to injury and I was not told it would be up-charged for using credit like it's a gas station! I can guarantee they paid like $5 for this item. I've worked retail. I will not be coming back. They really should just refund me. Super disappointing. read more

See all

This is a really special, unique, quaint little shop. The lady that owns the place is so freaking sweet. Not only is she warm and welcoming, but she makes you feel good about yourself. Every woman needs to feel good when trying on clothes. She's got a lot of really cool new age vintage stuff that would make a cowgirl feel classy. The prices are kinda high, but there always seems to be stuff on sale. This is my mom's favorite store..she has found some really unique dresses along with some really fab jewelry. I tagged along one day and even found a black light weight cotton dress made in Mexico. I totally love it. I browsed through the jewelry and found a bunch of cute things I wanted. Most of it was Guatemalan and she even had a picture of the Guatemalan ladies making the jewelry. She had some really cool costume rings that I loved, but I decided against in the end. This is definitely a must stop if you are in Old Town. Did I just admit I bought a place from where my mother shops? Yes. My mom's totally hip. read more

So disappointed. I was talked into buying something by the salesperson that my family said looks like I was wearing a diaper from the back. No refunds. Very disappointed and out $90. read more

Up Your Alley in Old Town Temecula is open and my girlfriend just got some really great items at inexpensive prices. Excellent customer service, really awesome decor inside the store. Definitely check it out. read more

I recently relocated to temecula from Long Beach and was afraid i wouldnt find any clothing as stylish i was was looking for, well, UP YOUR ALLEY, surpassed my expectations...The beautiful cotton flowing dresses and skirts have transformed my wardrobe, The personalized consulting of everyone there guided me to just the right purchases!! A must on your visit!! read more

Hello goes very far. The fact that we went in and weren't acknowledged. We were here to spend money and get a gift for a friend. However I suppose we didn't look like the target audience and were completely ignored. No hello, let me know if I can help you.. nothing. Shitty experience and will not ever tell people to go there. To be precise I actually told the next patron to not bother and she turned around too. read more

I just moved into the area a few months ago and came in here. The lady was amazing. My sister was visiting from Uganda and we came in dressed in our African clothing. The lady at the shop was so sweet and said so many nice things to us. Sometimes you never know what your gonna get being a person of color and it's usually the eyeballing or following you around the store, but this shop wasn't like that at all. I couldn't remember the location of this store or the name because I'm new to the area and live near the lake so I just decided maybe I can figure I out on Yelp! So glad I did! I promised to come back months ago to shop. I loved everything in the store and am so excited I found it!! I will definitely be in over the weekend to fill some shopping bags!! Thank you for treating every customer like they matter. I'd give you a zillion stars if I could. read more

Love this boutique! Have shopped here a few times over the past seven years. Always pleasantries from the owner and staff. Classy unique pieces at reasonable prices. read more

Super cute little boutique! Lots of cute bohemian-inspired items, priced pretty fairly! Lots of cute stuff on sale. The ladies working were very sweet & accommodating! read more

the name says it all 'outrageously feminine attire'....and at great prices! The owner took great care of me, showing me tops I would not have picked out on my own, helped me accessorize with jewelry. It was a fun experience, and I am going to be back in Temecula next month and have already earmarked time out from my business trip to spend some serious shopping time there. Got some amazing beaded shawls for $10! really really a fun place! read more

Probably the most beautiful clothes in all of Inland Empire! When you visit "Up your Alley" you are surrounded with feminine beauty everywhere you look. It doesn't matter what size you are - there is something for everyone. I purchased a long duster type top, with crystals all down the back, crystal bracelet to match and black leggings. Beautiful! Not your typical boutique store. They have an eye for beauty and unique clothing, shoes, jewelry, handbags, flowy gauzy dresses,... The Mother/Daughter team at Up your Alley will treat you so well - this is a must for an afternoon in old town temecula. it's amazing, and always so much fun. read more

I LOVE this store and the owner Cathe! Shopping here is a fun experience that will keep you coming back for all future additions to your wardrobe... Cathe is fantastic at dressing up your strengths and making you look and feel fabulous. She has an incredible eye for fashion and she will be your personal stylist when you are in her boutique. It's fun having her pull pieces that she knows will compliment your shape and make you feel confident. I love the way she layers pieces, and makes women of all shapes and sizes look stunning! It's a one stop shop (boutique), where you can find a stunning designer outfit, with a matching hat or scarf, pretty shoes, a beautiful handbag, and gorgeous accessories! More than half of my jewelry is from boutique alone. If you want to wear something unique that no one else has, that will turn heads, and make you feel like a million dollars... then look no further, because this place has it all! read more

Definitely not child friendly! My son is 3, was sitting his his stroller, watching his iPad and the lady asked if i could take my sons drink from him. And offered that i could put it on the counter if i wanted. (About 30 seconds after walking into the store. Yes i will give her it was a red juice. But it was in a cup, with a lid, and he wasn't even touching it.) Then my friend wanted to try a dress that was on a mannequin. (Last one in her size) she offered her every other dress it seemed like in the store before offering to take the one off of the mannequin. I tried on a romper and the lady starts small talk about my kids. And says your baby (4 month old) is so good! That you always get one good baby and one troubled one. I looked at my friend with a confused face because my 3 year old was singing along with the iPad. How is that a troubled kid?!? For the average price tag in this store you would think customer service would be outstanding. Well think again because you're just going to get awkward conversation and someone not really wanting to help you. read more

This is by far the best store I have ever been in! I had to go to a wedding in Temecular, and wanted something special. When I told the owner that a US Senator would be there, and a little about the setting she picked out the most beautiful outfit I could imagine! I found this site hoping I could buy her clothes on line. I actually want to fly to CA just to buy an entire wardrobe. The owner is the best! Life would be grand if everyone was like her! Thank you for your help! The outfit was a major hit Sincerely, Nan from Florida read more

Absolutely the most feminine and beautiful clothing I have ever seen. I am a lady and love to dress like one - where have all the lovely dresses gone? I found them here on a trip from Napa! What incredible choices and such a fabulous store! read more

Had the in-laws in last weekend and walked good ol' Old Town, as anyone would do for their out of town guests (tourists). The women wanted to stop in here, as neither (including my wife) had been in it before. As far as the offerings, the other reviewers are spot on when it comes to having very nice, modern, feminine, attire and accessories. There were a few items worthy of purchase and the wives were leaning towards doing so. But what, pray tell, stopped them from dropping their hard earned monies at this business? It was the constant trailing by one of the employees, watching (staring) at the women as they looked over various items. This was the type of trailing / watching / staring that one would, and we did, associate with someone concerned of thievery. You need to be more discerning on whom you perceive may be potential thieves! Middle class, nicely (modern) dressed middle aged women are NOT your potential thieves. If this was not why you were following them around and peeking over and around at them then you are one odd woman, to say the least. They were so disgusted and irritated by the behavior they chose NOT to patronize (spend $$$) this establishment and left. Your loss!!! read more

Love this shoppe! The owner, Cathe, has a great eye for style and fashion. She has been in the bus for 40 years...the last 13 here in Temecula Old Town. She will personally help you to find what YOU're looking for and will make you feel good and look good! Not pushy - super sweet. A great place to find "gotta haves"! And a fun experience! read more

One word describes "Up Your Alley" FABULOUS!!! The merchandise is to die for!! I think of it as Bridget Bardot collided with a rebel gypsy! Hands down one the best bouitiques I have ever seen. Cathie (owner) is a dream, very helpful and sweet, her associates are amazing and I completely enjoyed my shopping experience. I am now an official "Up Your Alley" fan!! read more

I absolutely love this store and everyone there! Everyone is so helpful and nice. The clothes there, you can't find anywhere else! I cannot wait for their fall clothes to come in! read more

While I agree, the clothes and accessories are very pretty, but expensive ~ the store owner, Cathe delivers the worst possible customer service I that have ever experienced in recent memory! Here's what happened: 3 weeks ago I purchased sandals from the Farmer's market. I wore them 1 day, they caused pain and even blisters on my feet. I came back the following week to see if I could return them, even for store credit. I was never rude nor disrespectful to any of her employees. I was told it was against store policy to return sandals once worn. I can understand and respect their store policy, but I thought I would try. The employees told me nicely that I should talk to Cathe. I tried again last week at her store, but she wasn't in. So this morning I finally caught up with her at the Farmer's Market. I greeted her with kindness, said good morning with a smile, and proceeded to tell her what happened, showed her the scars from the blisters on top of my feet, caused by the sandals... but she cut me off and rudely said "I know, you've tried to return these worn sandals ~ I'm sorry (non-apologetically), it's against store policy" I said (still patiently) but they hurt my feet, I was hoping that you would consider in good faith and in good will to help me... She never even looked at the condition of the sandals... Now here's the part that got to me: She said, and I quote verbatim; "I cannot believe that any human being would even attempt to return worn sandals, that's like trying to return dirty underwear!!" ~ I guess I'm not human ~ (Cathe, if you read this, don't even deny this truth ~ and you totally missed the point!! ~ for the sake of good will & good faith, you could have helped me, even if you didn't refund me, perhaps you could have offered a discount on something else!!! You chose NOT to!!!!) This infuriated me to no end and I said I cannot believe her level of customer service and said I hope she doesn't rely on word of mouth business, I actually wanted to purchase a dress I liked, hoping to at least get some store credit or discount... She repeated that "can't believe you'd return worn sandals, it's unsanitary! At this point, I gave up, dropped the bag with both pairs of sandals at her feet and said I have no use for these and walked away... If only Cathe had treated me with an once of understanding and respect, this encounter could have turned out completely different. read more