Cannot say enough amazing things about SharDea and ALL the employees and managers at the Mayfair location! The day before Mother's Day was super busy and everybody was so unbelievably helpful and it was great vibes & energy! So grateful for SharDea's help, knowledge, and positivity! She's one in a million. read more

I had such an amazing experience here at Ulta beauty Salon. Ms. Onjeleke did my hair and she really listened to what I wanted. She was so approachable, friendly, accommodating, and super professional. I definitely recommend her for all your hair needs. I would be coming back. read more

I've been a loyal Ulta customer for years long enough to know when something is off. This Christmas visit, however, was a lesson in how to make customers feel unwelcome for no reason at all. While my family and I were doing the apparently highly suspicious activity of smelling perfume, a male associate decided to drop all professionalism. He was openly rude and then took it a step further by telling another associate to "watch them," loud enough for us to hear. Because browsing fragrances in a beauty store is clearly grounds for suspicion. I understand the times we're in. I understand loss prevention. What I do not understand is being casually profiled and insinuated as thieves while doing exactly what customers are encouraged to do. It was ridiculous, uncalled for, and embarrassing. What made it especially disappointing is that this behavior came from someone who is himself a minority someone who should understand better than most how harmful and unnecessary these assumptions are. Instead, he chose to perpetuate the very behavior that drives customers away. I left Sephora because their experience declined, even though Ulta's selection is admittedly weaker. After this encounter, I'm questioning that decision. If the goal was to make longtime customers feel uncomfortable, disrespected, and judged during the holidays, then congratulations job done. Ulta may want to spend less time policing imaginary crimes and more time teaching basic decency and customer service. read more

This was by far one of the best experiences I have had in an Ulta in a long time. I was helped by the incredible Ray who went above and beyond to provide suggestions and get my color matched! Awesome experience overall and my makeup looked fabulous that night read more

Force you to use a phone number to check out. It i: optional but most of the people running the checkout will do the best to pressure you into doing so. read more

skincare everywhere as a sephora 9 year old i take this very personally everything was very easy to find if you like skincare makeup and hair care this place is for you. (also staff was nice and helpful) read more

Ulta Beauty - Myself - Hair Salons Near Me - Wilmington, North Carolina

I've ordered "pick up" from here twice and been around to shop/look for things in person once and I'm happy to say I had a great time with my husband looking for everything I needed. Both pick up times were quick in and out with just an ID check and confirmation then good to go! Everyone was extremely nice and made this shopping trip very pleasant. Huge parking lot with lots of spots right at front and plenty of shops, food stops and more within walking distance. Great place to spend a chill day at. read more

Ulta Beauty - Hair Salons Near Me - Wilmington, North Carolina

My 5 stars goes to my addiction to this store but also to Ray at the cashier. They were so amazing and helpful and awesome and made my day. Thank you Ray!!! read more

I would say this is the mall of make-up stores with Nordstrom prices and Bed Bath and Beyond sales. It has everything from hemp lotions to organic, non-animal tested facial sponges infused with rose water. Needless to say there are so many options it's insane and you'll want to give yourself some time here to explore. I was referred here by a friend to come talk with a "specialist" about eye brow things. Stephanie, the Bare Minerals rep, helped me find exactly what I needed in the least expensive form, the best bang for your buck, and the highest quality with the highest cost. I actually ended up loving the Bare Minerals products themselves because of their cruelty free policy, somewhat affordable pricing, and wide variety of colors and shades. They also use all natural products, don't clog your pores and look pleasantly chic rather than over done like face paint at the fair. While I didn't actually end up buying anything here it was a great place for knowledge of variety of ingredient of products from the help of their customer service reps. The only reason I did not purchase was because I knew I could get better deals online and the check out line was huge. Parking is very pleasant here, though. There are tons of shops to indulge in around the area and the environment is clean and collective. I would recommend the staff here for help on make-up questions for newbs like me, who just need some non-biased information and a variation of options. read more

I was really surprised to see the poor reviews as my visit this afternoon was nothing but pleasant and enjoyable. Really great customer service! And even got a few surprises on sale for myself and family! I am preparing for a last minute out of state trip so I am sort of 'braindead' and racing around today but wanted to mention that it was a lovely experience from start to finish. Unfortunately (thanks brain), I can't remember anyone's name except Dee (cashier). I am assuming that the gal was the manager as I heard her on her store 'ear walkie-talkie...(am not sure of the proper name)...she was shorter and had pretty brown hair and was lovely and helpful. Her sales game was on point...but most important to me...NOT PUSHY (one of my pet peeves- especially as a former Sales Rep in the Corporate World...). The dark haired gal at the Brow bar helped me with questions about products and even taught me about Brow Lamination...huh..didn't know that was even a thing! Then another nice gal she had a cute hairdo and had really cute clear sandles - every time I saw her throughout the visit, she was helping someone. In closing, I really thought they did a great job and the manager called for Dee to come up to the register when things got crowded up front, so I disagree with the review that said this store wasn't taking care of customers. They sure did 'knock it out of the park' for me today, and I will be back soon. I just need to save up some money for next time...I was lucky today I got out of there without spending much more than $50.00, which is usually NOT the case!! (I plead the 5th regarding saying how much we girls have to spend to look cute and 'fixed'....guys have it SO much easier!!! ). **But remember they do have entire men's lines of products and cologne so bring your man next visit (good luck convincing him...my boyfriend used to come in with me when we first started dating, but not so much anymore..sigh). read more

Ulta Beauty - Allllll this great makeup !!! :) - Hair Salons Near Me - Wilmington, North Carolina

I love this Ulta! I have been shopping here for years. I love the massive selection and the salon. The service is great and the set up is, too. The location is really nice and parking is usually easy to find. If you love Ulta, this one is A+! read more

Ulta Beauty - Clean inside - Hair Salons Near Me - Wilmington, North Carolina

Crowded. Never has anything in stock. Rude staff. Store is dirty with product laying around everywhere.

I was surprised to see bad reviews because overall this Ulta is great! They are attentive and knowledgeable. If the service representative doesn't know a product they will talk it out to solve it with you. It is a bit small (to no fault of their own in this mall area) and sometimes they don't have product in stock that is on display. Don't forget to use the app and get some free points and dollars off! read more

Victoria specializes in Beauty, Bridal, Red-Carpet, Fashion, Photoshoot and On-set makeup. Victoria is Wilmington's top makeup artist. She pursues makeup with an artistic perspective and is the go-to artist for the "Soft & Sultry" effortless look. Her beauty philosophy is based on enhancing and is dedicated to not only transforming a woman's feature but also her confidence. She is professional, kind and friendly. 100% customer satisfaction! Look no further, book your makeup session with Victoria today! read more

Wilmington ULTA beauty is a life saver, all around! I'll start with the salon: the service is great! The employees are all knowledgeable, diligent in their work, and personable! They make you feel welcome and cared for, which is a big part of hair care! My mom gets her hair colored there by Gavin (who is AMAZING) and loves it! He even gave me a shampoo and blowout while I waited for her color to set! As always, it came out beautifully! On the store itself: unmatched! The staff is always helpful and knowledgeable for whatever it is that you need! They have so many all natural/cruelty free products now. They have so many options it's hard to know what you need, but the staff always has a good answer and I haven't been steered wrong to this day! I highly recommend going to their salon and using them for all of your beauty product needs! read more

I got my makeup done here for my wedding day... but I planned my itinerary poorly and showed up 15 min late. The team worked me back in without complaint. Gretchen did a fantastic job and she was warm and friendly the whole time! Not only did I look great for all my photos, but she helped keep me from staying stressed the whole time over my time issues by making conversation and being so upbeat. If I have another need to have nicer makeup than I'm capable of myself, I'll absolutely book another appointment! read more

I had an excellent shopping trip at Ulta. I browsed the store for over an hour figuring out what I wanted to purchase. I finally decided on a L'Oreal liquid lip, L'Oreal lash paradise mascara, essence eyeliner, and a wet n wild eye shadow palette. My checkout experience was nice. The cashier, Sydney, was very friendly! She also was very sweet and helpful when I noticed that one of the items I was purchasing had rung up incorrectly. She immediately called a manager over to have them make the change and was nice about it. I've been to other Ulta stores where the cashiers will get aggravated if you try to question the price/discount. read more

Facials & Body Waxing...oh my!! Did you know Ulta has a private tranquil spa room behind their salon? You can get a quick 20 or 30 minute facial...or go all in for a relaxing 60 or 90 minute treatment. Facials make a great gift for men too! read more

I have given this location numerous chances throughout the years and finally will no longer return. Management is all over the place sometimes nice other times stressed out and overworked. Either too many cashiers or not enough. I have witnessed this at numerous Ulta locations throughout the country. The coupons are worthless. I get much better deals at Walgreens on-line ordering and fast home delivery. Get rid the stores and overhead to minimum terrible customer service. read more

For the longest time, every time I went into the store, it was a wreck. There was product all over the displays and you'd just have 5 containers open and thrown wherever. They're almost always out of stock. Even on items that aren't the "latest and greatest". Staff seems nice but I rarely interact with them beyond being offered a basket or paying. Actually, there's one lady who works in the skincare area who is always super friendly and willing to offer advice. Short of her, seems like most of their staff is just there for the paycheck. Last time I was in, they had started renovations and had a lot of new stuff on the shelves...still had some empty stock on the newer stuff. I'm willing to keep shopping if things keep improving but I feel reluctant to go back. Sephora is a crapshoot so short of online ordering, Ulta is it. read more

The Ulta in Wilmington is my favorite cosmetics store. Everyone is super helpful and friendly. I make an extra point to shop on the days I know Beth will be working. She has helped me so much with my Acne and love everything she recommended for me. Beth takes her time to show me options that will work. I don't ever feel pressured to buy everything at once and she is very generous with sampling products for me to try first. I wish all the beauty advisors were this patient and knowledgeable. Last week I received a thank you card from Beth in the mail. I was pleasantly surprised and the kind words written in the card brightened my day! read more

Always out of stock, sample eyebrow, mascara products are always empty. People use brushes for sale and are all over the store. I've seen theft happen right in front of me but they constantly will ask do you need help...um, how about get the theft down to a minimum so prices stop rising. read more

Every time I go in, I am met with attitude by the stuck up employees who feel they are better than everyone else. Shelves are half empty and no one will check to see if what you're looking for is in the stock room or when it will be coming in. There is always a line and only one cashier helping customers, while one or two other employees are hanging out behind the checkout counter, ignoring the line while playing with their phones or pretending to be "working" on other things. The worst part is, it has been like this for YEARS, clearly management does not care. read more

I made an order for pickup. She couldn't find my order at first and when she found it said, "you could have told me you got a big item" like lady, how TF was I supposed to know to tell you that. TF? And I got home and realized one of my items was missing. Smh read more

So they had the products I wanted but weren't very helpful. Disappointed. They should be more welcoming to middle aged women because we have money to spend on beauty products. Not just looking - actually buying. read more

So when I went to check out, they asked for my phone number. I told them no, and they kept pressing on and on until I would give my number. I told them that I was fine and I didn't want to give them my information. Finally she let me pay. This also happened with my mother, and she ended up not buying. Also the prices are very high. DO NOT RECOMMEND! The people checking out are very rude, but the other staff members walking around were a lot sweeter. read more

I moved from Boston to Leland and I needed s haircut badly. I went with a Groupon and let's just say I got layers I did not need in my baby fine hair. I looked up Ulta and found one close by. I called and they listened to my plight and set my up with the Salon Manager Julee Simmons. Instant girl bonding ensued! She assessed the damage and cut away explaining as she went . What I got is a gorgeous chin length bob!!! I love, love, love my hair ! Thank you Ulta! read more

I'm only giving them a 3 because they sell Anastasia Beverly Hills products. It seems like every time I call it takes at least 10 minutes to get someone to answer the phone. By that time I'm halfway almost to the store. They lure you in with the store coupons. These coupons don't cover any "pro" or higher end products. read more

I experienced pretty crappy customer service at this store several years ago, and vowed to never shop here again. I love Ulta but will never spend another dime at their Wilmington/Mayfaire location. I purchased a $30 item and when I got home I discovered it was not in my bag. I looked everywhere, in my car, purse, etc. It was obviously never placed in my bag - accident or not. I went to the store to tell them what had happened and to see if they could review the security tape to see if the item was placed in my bag. The lady at the counter had a major attitude and acted as if I was asking for her first born. She asked to look at my receipt to get the date and time, and said she would go to the back to review the footage. She walked away and came right back in less than 2-3 minutes. She informed me that I was wrong and the item was indeed placed in my bag. There is no way she had enough time to walk to the back, pull the footage, find the time of purchase, etc. She flat out lied. She could've handled things totally differently and not lost a customer. So I walked out and haven't stepped foot in the store since. And don't plan on it. I will order my beauty products online and pay extra shipping before I will shop here. I have ZERO tolerance for pissy attitudes, and crap customer service. read more

As a local who visits this store regularly, I am so disappointed at the consistent lack of friendliness at the check-out counter- The girls are lifeless and often rude which is not a great way to exit the store- shape up Ulta and do a little better at hiring and training employees that actually interact positively with patrons! read more

Don't go to the salon here! I thought it would be a good salon being in Mayfaire but it's not! Got all my hair melted off and my scalp burnt. And her excuse was I went home and melted my hair off myself by washing it after the perm. Sorry but that's not how hair works. Girl that did mine was kate so don't let her touch your hair. read more

First of all, I love this Ulta! Whenever I visit Wilmington, this is a must stop for me. I really want to review the Benefit Brow Bar and Ms. Rhiana Amber. She is a doll and knows her stuff. I was lucky to get in with her without an appointment, but she had a last minute cancellation. She spent a good 15 minutes on my brows and even offered to do my make up. I have a feeling she is going to end up having her own boutique one day. Trust. read more

For the absolute BEST EYEBROWS ANYWHERE !!!!!!!!!!!!!!!!!!!!! Call the Ulta Salon at Mayfair and book an appointment with Rhiana. Without question, regardless of the city where you may have gotten brows waxed or defined, Rhiana is THE BEST. Pain free and gorgeous when she finishes. She will also teach you how to fill them in if needed so you can continue looking gorgeous. She is fabulous! read more

A choir should burst into a chorus of "Ode to Joy" when you walk into this store. It's bright, posh, and full of things I want to smear on my face. I have been a loyal Ulta patron for years. I have purchased make up and body products here, as well as using the waxing and salon services in previous years.I have become a fan of their Ulta brand make-up.The store has a new lay-out that was a little disorienting at first but with the help of one of the many nice asociates, I found my way to the section I wanted. The cashier was pleasant and quick. I generally recieve polite service when shopping here. read more

I have always loved coming into ulta, finding the products I want, with good customer service. Unfortunately this time the customer service I got really makes me not want to go in the store for awhile. I came in specifically looking for some products I wanted to try out, one the sales representatives got me and convinced me to try this product which I wasn't sold on but I figured let's give it a try. I will never let another representative get that close to my face again that works at ulta. My eyes/ skin are stupid sensitive, the representative said hers was as well. Needless to say one my eye was beyond irritated by were she put conclear on under my eye. And I do a better job than she did. Also when I was not impressed with the product and wanted to go back to the brand I really wanted to try the sales women seemed as almost got pissy because I didn't like the product she was trying to sell. She was not helpful at all in trying to find the right shade in the conclear I wanted for a different brand than she was selling. Y'all need to work on this. I have had this happen more than once this time. Really put me on edge with coming back into your store. read more

Hair salon experience was not good. As others have stated you get the impression that you will be serviced by top-notch hair stylists and look great afterwards. Not the case at all. I brought my teenager in for a wash, trim and blow out. Nothing too difficult or time consuming. But, afterwards, when we got home my daughter showed me a portion of her that was obviously uneven! We had to trim it at home and the next morning I called the corporate office to express my concern. I was personally contacted by a manager from the store who took issue with the fact that I "went over her head". Too bad. The focus should be on why I called corporate, not that I called corporate. Lousy service, is lousy service and based on these reviews and for the salon prices they charge, corporate should be made aware of the lackluster performance at any given location. read more

The salon is way overpriced. At the prices they charge you would expect superb talent and excellent service- not the case. Customer service 101: talk to your customer and not your fellow employees the whole time. Unprofessional to say the least. The bathrooms are very dirty, salon seems under managed b/c this is not the kind of salon I will return to. read more

I have been to this location numerous times and every time I have experienced horrible customer service. After tonight I will not be going back. I went in at 730 to buy an eyebrow pencil and some cotton balls. I located my items and went up to the register to pay. The woman behind the register, Deja, was buy talking to another woman sorting items behind the register so I simply walked up and handed her my items. She started ringing them up without any hello or how are you. She did not ask if I was an ulta beauty rewards member and just said "phone number?" I gave her my number for my rewards and was adding my total in my head when I realized something was wrong. I looked and realized she charged me twice for the eyebrow pencil so I mentioned it to her. She just went on and voided one from the balance without even apologizing. At first I thought maybe I was just over reacting that she was so rude but even my roommate said she was rude. I have been a loyal customer for years but after tonight I cannot justify going back. I have worked in retail for the last 7 years so to be treated so rudely is not okay and she needs to be taught some customer service. read more

I love ulta and the drugstore products they offer but I'm tempted to just start buying online or going to the Sephora in Wilmington. I can't believe that your head cashier is your head cashier, I have given her the benefit of the doubt multiple times and every time I'm met with an attitude/no eye contact/apathy. I get it's a basic retail chain so it's not like I expect outstanding service but this is your head cashier... some of your regular cashiers are MUCH more polite and welcoming. Just kind of discouraged from going there from now on. read more

The store offers a lot of stuff but the prices on some items are through the roof! I found the new layout to be messy and very unwelcoming. The only the thing I like is that they have a few items that other places dont. read more