It's an upscale Duane Reade featuring drug store make-up and some nice upscale make-up. Their brand names includes Smashbox, Anastasia Beverly Hills, Urban Decay, It Cosmetics, Calvin Klein, Clarrasonic, Laura Geller, Too Faced, etc. Wish they carried Dior, Elizabeth Arden, and the other really upscale for more mature ladies (40+). I really get the feeling they appeal to the younger aged ladies. The nice thing about Ulta is the more you buy, you obtain points IF you join their free membership. That translates for every dollar you spend, you receive a point. One of my pet peeves with them is I need samples when it comes to foundations. Their lighting isn't the best. Too bright and artificial. To tell me to use their hand mirror and go by their window really doesn't change anything. I usually purchase the foundation only to return it and switch it to another color several times before we all get it right. My skin tone is NC 25. I'm a warm light to medium with slight yellow undertone skin. The one girl keeps telling me to get these foundation colors but they all look too pale and pasty on me. I try to avoid her like the plague. She's nice but I prefer the other lady who's got short hair with tinted glasses. She's spot on but if she doesn't know a certain brand, she refers me to someone else. Now that's honesty. As for the cashiers, I'd really appreciate it if they tell me what my points and rewards are. On occasion, I've purchased things and forgot to ask them to use my reward points for additional dollars off. Then my reward dollars concluded that day and I lost out on it. Grrrrrr. Most of the cashiers are nice. Some have no personality when you ask them to please check if you have any reward points. Not even a smile. I'll definitely come back but I want to add one more thing before I go... This store does not carry Clinique. So far, the only Ulta that carries Clinique is the holmdel location. Too bad, love Clinique! read more

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I was discriminated and verbally assaulted by one of cashiers, Sophia because I had a question while purchasing some Aquaphor. I asked when they would be back in stock of the sol de Janerio gift packages and Sophia then responded, "is English not your first language? We. will. not. be getting. them. in stock. again." I then told her I am sorry for asking. Then she responded, "again, I cannot take your people coming to this country and using my taxes to fund your lifestyle!" that is when those around me, other customers defended me and I just left after purchasing my item. I felt so embarrassed and attacked, she racially profiled me for no reason. To be treated differently because my skin color is absolutely insane in 2025. This was absolutely disgusting and I hope the appropriate measures are taken. I will be taking my business to Sephora or elsewhere. read more

my extensions were put in feb 1st by stylist laura. they fell out the next day after the appointment and 3 more times in the next two weeks. i was in her chair a total of 5 times in 2 weeks. i was offered no compensation for the many inconveniences and constant discomfort. instead of getting the hair moved up at my next appointment on march 7th, i had to get the extensions fully taken out and put back in due to the extremely poor installation work the month before. this time, the extensions were installed off centered and crooked. 2 weeks after my appointment they were completely falling out of my head yet again. i had to get them taken out again after only 2 weeks and re-put back in correctly... safe to say, at that point, i took my business elsewhere. March 29th photo attached is the better quality work i had done once i went somewhere else. read more

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I was discriminated and verbally assaulted by one of cashiers, Sophia because I had a question while purchasing some Aquaphor. I asked when they would be back in stock of the sol de Janerio gift packages and Sophia then responded, "is English not your first language? We. will. not. be getting. them. in stock. again." I then told her I am sorry for asking. Then she responded, "again, I cannot take your people coming to this country and using my taxes to fund your lifestyle!" that is when those around me, other customers defended me and I just left after purchasing my item. I felt so embarrassed and attacked, she racially profiled me for no reason. To be treated differently because my skin color is absolutely insane in 2024. This was absolutely disgusting and I hope the appropriate measures are taken. I will be taking my business to Sephora or elsewhere. read more

This store is one of the worst Ulta Stores. I asked for help to choose a long staying lipstick in the right color for me for my daughter's wedding. I had a swatch of the dress as well. I was told lipstick is personal. Ok thank you I am looking for some guidance? I am looking for an opinion? Nothing. Also, they are constantly out of stock on everything. The store is not clean or organized and I find most of the staff rude. There is no set up to take off any makeup you might try on. This time was no different from any other time in last two years. Thankfully a beautiful new store opened by Trader Joe's. And the one in Wall is a pleasure. Last time I will shop at Freehold. read more

I love Ulta and am usually a fan. However, the manager Victor at the Freehold Raceway Mall location is down right rude. On three separate occasions I have had him speak down to me for no reason. Once was because he was having trouble processing an online purchase return, the second was when I tried to use a coupon for The Ordinary. Then again when I was just looking at make up. read more

So apparently, if you're not over the age of 35, white, and/or from Staten island; any appointment made with you will not be honored. It won't be until twenty minutes afterwards, where they will attempt to make an acknowledgement of their delay; with no effort to compensate you for the fact that they have snubbed you. So if you're white, over the age of 35, and/or from staten island feel free to come in for a scheduled haircut! If you're not, don't bother coming in; unless you want to be treated with disgust, contempt, and disregard. read more

Had to wait 20 minutes, where the stylist acted like I was not expected. Wanted a beach wave blow out and the stylist swore her quick and easy tool would work for over a week. It's obvious now she used her Hot Tools to finish my hair in a half hour to save time and it wilted in 2 hours. $40 blow out with a $10 tip, what a joke. read more

Never again. 2 strikes and you're out. Bye. Filthy store, rude, condescending managers. They resent customers and really don't want us in there. Put signs up where people are allowed and not allowed to go so there's no confusion. read more

Worst customer service ever, rude employees, don't go there ! The girls who work there don't want to listen to what you need, they just push you to buy certain products. read more

I was sent to this Ulta Beauty after East Brunswick called me right before my appointment cancelling on me knowing that I had engagement photos that day, because I specified so when I called to make the appointment. I should have taken this as a warning about the Ulta company in general and their lack of professionalism. I was under the impression that her name was Jess, but the license said Mikayla. I had to ask the stylist at Freehold 4 times to redo my hair. I ended up looking like a Jersey Shore cast member with the tease and tight curls she put in. I asked several times how does this look anything like the photo I showed you? To which she replied "oh she has different hair than you". So if you couldnt do it from the beginning, why did you continue? It got to the point where my hair was being fried and damaged and I was running out of time before the session so I just accepted what it was and figured I could brush out the curls more. This was the absolute worst hair style I have ever had done to me. The photos came out horrific because of my hair. You can see the crunch of the hairspray, bald spots and separation. My hair looks like it was dipped in a grease frier along with the crunch. Its so bad that the photographer needs at least 3 weeks to edit. These are photos I have to live with the rest of my life for what is supposed to be a happy time. I tried speaking with the manager but I felt intimidated because the stylist was staring at me while I did. I am so disgusted and upset with the service and how everything came out. To add insult to injury, guest services has done NOTHING to remedy this situation except send me an anonymous survey. To add, East Brunswick informed me that lash application is $10, including the lashes. Apparently that is not true, and I had to pay for lashes and the application, in which my eyes were sticking shut when I opened them. Its been 3 days and I still cant get the glue out of my lashes. I want a refund on the garbage services I received and the employees at both East Brunswick and Freehold have disgustingly rude attitudes. Paige at East Brunswick made it clear I was annoying her when I asked why they waited last minute to inform me of the cancellation, and the cashier at Freehold had an attitude and asked me sarcastically why I was buying an empty lash box when lash services were clearly marked on the service form, then was annoyed when I asked to use my points. Its clear that Ulta could care less and my 3 year old niece could do a better job at styling hair than the joke of stylists they hire here. Save your money and your hair and don't make the mistake that I did. Pinterest photo is what I showed, black hair is my pics. read more

Ulta Beauty - Reference photo - Cosmetics & Beauty Supply Near Me - Freehold, New Jersey

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Ulta has a great selection of beauty products for men and women! To me, it's a bit pricey. I don't see the point of paying $30 for perfume or cosmetics, But, my friends love coming to Ulta, so I just let them pay for what they want. Plus, they always have more money than me. Everything is stocked well, and it is a very clean store. This Ulta is also inside a mall, which is kind of cool, but odd, because I've never seen an Ulta in a mall before. The staff is really friendly as well, and they had great enthusiasm, even after I asked stupid questions about purchasing items. This is a great store, but I wish the prices could be lowered! read more

Had a color dye job today done by this salon. It was by far one of the worst jobs done on my hair. The stylist was nice but must be a newbie. She even told me she needed to call over her other stylist co work who was a male for advice. I couldn't believe it. She bleached my hair.. Hair turned orange and then put toner and color on top of the newly bleached area. Once she took off the toner my hair was basically dark again. So she bleached and damaged my hair for nothing!! I will never return to this salon unless I received a credit and a new hair dresser! Un real read more

I went to exchange two items at this Ulta in Freehold Raceway mall & the cashier Yasmeen was absolutely rude with an attitude on 100. If I come return/exchange something it's your job to do it wether you like it or not. The policy is 60 days so I had like 3 more weeks left so I ran to exchange those two items. She was giving my mom and I such a hard time on when we bought the item blah blah blah (only because we're Hispanic so they automatically think we're being cheap or trying to cheat the system to get more items) and trust me I know those are the things they assume because I used to work at Ulta and those girls are super biased/prejudiced. These girls swear they know about makeup and what not & half of them are just trying to sell you the most expensive items so they make the daily goal. I never make time to review about anything but I was just so upset that I had to download this app just to rant here. I'm never going back there because they always chase you around like you're stealing and what not. Instead of asking ppl if they need help, train them to have better customer skills and how to treat people equally. read more

If I could give zero stars I would. The guy GM there is terrible. He's not helpful or friendly he's actually extremely rude to customers and employees in front of customers! He got mad i was returning three items as if I'm not allowed to return something I don't like?? I will NEVER come back to this location again. Which is sad bc the girls working there were actually pretty nice. But he was it for me. If you can't do customers service, get a new job! read more

I hope a manager at this location reads this and is able to make improvements. I go to this location often to shop and overall my experiences are just ok. I went in on a busy weekend day and was hounded by three employees working on the floor within two minutes. I politely informed them all that I didn't need help but one got somewhat confrontational with me when I told them I didn't buy a certain brand anymore because they aren't cruelty free and I only divulged this information because she asked. Meanwhile when I went to check out there was a line and only two employees working at the counter. I felt like going up to the group of floor people now chit chatting and saying why yes you can help me pay for my things so I can leave please. I will still be shopping at this location but I hope that their customer service can be improved. read more

I always get a great haircut from Mick. He pays attention to detail and ensures I always look sharp. I receive a lot of compliments on my hair cut. He is a great conversationalist and always make the 30 minutes in the chair very enjoyable. The entire team: Mallory (salon manager), Beata, Mikayla, Linsdey, and Alicia make you feel like family when you're there. If you need a pick-me-up, stop in and talk to any of the great staff. read more

The service I received in this store is what's pushing people to shop online. I was looking for a specific product, which was sold out on their website. I couldn't find anyone in the store to ask until I went to the register to pay for my other items where 3 employees were stocking one display by the registers. When I asked about the product I was looking for, the cashier very obviously pretended to ask someone through his headset, not even saying the name right, before saying nope we don't have it. read more

Horrible store!! Waited close to 25 minutes to pay for products. There were 5 registers and only one was open. The woman who finally rang me up was completely unapologetic about the situation, and even found it comical that I was annoyed. We will NOT be returning!! read more

For the most part I get help when I need it. I go there for any beauty needs I have. They usually have things in stock.

Mikayla is the only person I trust with my hair! I moved 8 hours away and refuse to find someone new to cut my hair. She is so friendly so it is not awkward to sit there for an hour or so getting my hair done. And she always looks and my crazy Pinterest ideas and tells me what would look best on me! Love Ulta and Mikayla and would never go anywhere else! read more

I came to the beauty salon to get my makeup done for NYE, I was very specific with what I wanted and I was not satisfied at all. I brought my own lashes to put on and asked the lady not to cut them. She cut them anyways, went through 2 pairs and when I asked her to replace the box since she ruined the lashes, she denied. Completely rude and unprofessional. read more

Absolutely horrible experience! I would never recommend this ulta to anyone they false advertised their grand opening time for Sunday and they never had the decency to come out to tell people waiting in line. I never have had bad experiences at any ulta so this was a shock for me. read more

Please save your money! I went to this salon two days ago to get blonde highlights. I showed the stylist a picture where it was more of an ombré look as I have medium brown hair and was concerned about it looking awful when my roots started to show. I was expecting her to paint on the highlights as my hair is pretty thick. She opted for foils. I was in the chair for 3 HOURS. I wasn't facing the mirror during the process so I didn't see that she only foiled 1/2 -3/4 of each strand. The final result looks like color that's been growing out for months. It's not at all blended with my natural color. It's also all uneven so there's a noticeable zig zag on my head. I didn't trust the girl to fix it, but I wish I would've said something instead of paying for it. Worst dye job I've ever received. read more

The girls here had a horrible attitude.I went in to return a setting powder and was told over the phone that I could get a cash refund without a receipt because I am a member and it comes up in the computer. I get there and they try to give me store credit and a side of attitude.I take the store credit,go to my car and call guest services for ulta beauty.They tell me I don't need a receipt and to give me the store number so they can email it to the store.Long story short I walked out the store with my cash and a smile. read more

Store is very dirty, some of the workers can be very rude especially at check out. The girls working by the "higher end"makeup are not even makeup certified and didn't know how to match foundation correctly to my skin tone. Also the 3.50 coupon is only good on some of the products in the store... Next time I will just stick to sephora !!! read more

I go here a lot and most of the time I have great experiences. However, the last time I want I got Tiffany. All she did was talk about her druggie boyfriend and ended up cutting too much off my hair! read more

I wear pounds of makeup everyday but the ONE day I have off and decide to not wear makeup, I went shopping at Ulta in Freehold. I had already been to Sephora and Macy's Beauty and another beauty store in the Freehold mall. I was greeted at every one and expected the same at Ulta. However I was not. Instead of being greeted by a person willing to help me I was greeted with stares and judgments made by the girls who were working. I know I didn't have makeup on but that should not be a reason to judge a customer who has money to spend. I blew off the dirty looks and shopped on my own, which is kind of hectic in a beauty store. I was on a mission of Anastasia Brow Wiz and when I finally found it I didn't even know what color to buy and looked around helplessly for anyone to give me advice. No one did. I even made eye contact with the worker who just looked me up and down and walked away. I ended up getting a color too light for me. When I got to the register the girl behind the counter was even worse. She judged every purchase I made and asked me over and over if I was sure I even wanted these products. I knew what I was buying so yes I did obviously want them and yes I was going to wear them. She called for help and started talking about me with the other girl RIGHT INFRONT OF ME. I will never shop a Ulta in Freehold ever again, especially without makeup on. The girls made me feel so ugly. read more