While I'm still not sure if this is one shop or two, Johnny Ruth & Living Planet made me ever so…read morehappy! You'll be greeted by hilarious anti-Harper propaganda and fantastic Newfoundland-themed graphic tees that are legitimately cool and anything but touristy. From simple 'Bayman' or 'Come From Away' declarations, to stylized illustrations of the zany Rawlins Cross intersection, to an owl that says 'what?' instead of 'who?', I loved them all. I mean, Godzilla versus the Puffin? This is just really rad stuff in a really beautiful space. The rest of the shop is a fantastic mixed bag of unique products. There's more refined fashions for both men and women along with ridiculously good gift shopping. Again, this is not a tourist trap so don't expect too much in the way of coloured row houses, but there's plenty of other goodies ready to catch your eye.

This is a great place to find on-trend clothing. From tees to brand name Canadian made clothing,…read moreyou are bound to find what you are looking for. Staff are helpful and knowledgeable.

Heritage Shop is a classy souvenir shop on Water Street. They sell some of the usual items, like…read moreT-shirts. But here one can find handcrafted items with a St. John's theme, such as slate coasters, sun catches, wine stoppers and even switchplate covers. The St. John's townhouses are worked into many of these items. They also carry calendars and books about Newfoundland. There is also a selection of former independent Newfoundland postage stamps for stamp collectors. The shop is about one block up and two over from the cruise terminal.

This souvenir shop is right next door to the Downhome shoppe which is much larger & has more…read moreselection. I didn't end up buying anything here as I've already gotten all the souvenirs I wanted. Some nice tshirts here though.

The clothing is beautiful, but on the pricey side! I acknowledge that the quality of clothing is…read moreexcellent, but between the price and the limited selection, I was a little disappointed.

From the owner: Unicornio Studio is a clothing and accessory store based in St. John's, NL. We offer unique women's…read moreapparel and accessories and we are all about being bold and fun. With my passion for fashion, all pieces are hand selected by me and my teammates. We sell own-brand products and brands from all around the world. We strive to provide our customers with the highest quality, the most unique design and most importantly the best price.

Clothing fits great for curvy women. The jeans are the most comfortable I have ever worn. I have…read morethe leopard skin cardigan and get compliments whenever I wear it to work. Customer service was great too.

From the owner: We believe that women of all sizes should have amazing options in their closets. It's not the size…read moreon the tag that matters - it's how you feel wearing the item. Every item we choose is designed with a curvy woman in mind. Orchid & Oak aims to provide pieces that are both affordable and stylish. We'd love it if each item you purchase from us becomes one of your favourites. When we find an item we love, we only order small quantities of it to make sure you stand out in the crowd. You'll also notice that when you receive your order, your items aren't wrapped in plastic. We use tissue paper made from recycled paper instead to try and minimize our impact on the environment. All our inventory is received and tagged by hand, so we can make sure that every item meets our standards for quality. ​ Also, our items say "faux" in regards to suede, leather, etc. This is because the only animal we wear is the fur our pets leave after snuggles.