Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!

Super fun store. I love one of a kind and vintage clothing and this place has it. Also it was a…read moregood time just walking around. The guy working there on 10/29 at 11am was super personable and he helped me find a totally cute pair of glasses. Totally recommend

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

Such a great find!! We accidentally stumbled upon this place while walking through town. I found…read morethe prices super reasonable and the selection astounding. I felt like you'd find these items in other stores at least $15 more. Loved my tees I got and can't wait to wear the jumpsuit too!

A staple of every trip to Santa Cruz, for me, is going to Moon Zoom! Always find the best treasures…read morehere--got my fave green leather jacket here four years ago and I get asked about it all the time

This place is so cute and cool. If you have a teenage daughter that is into thrifting, THIS is the…read moretype of place she is talking about. Cute and open place, not too overwhelming, cute little pieces, fun music. They loved it here! I especially loved that they had a section of "local" so this would be like Santa Cruz hoodies. I liked that they separated this out for the non-locals to sift through.

Clean and well-stocked shop with light and bright storefront. Staff was friendly and items…read moredisplayed in a pleasing way. Bit higher prices than some shops but stuff was nice, too, well curated, with unique finds. Victorian roller skates anyone? Cool shop.

Hands down my favorite place to shop in capitola! Bell, the owner is absolutely wonderful and is so…read morefriendly and nice. They always have a great selection of clothes for men and women, sometimes even babies! I often find myself walking around the store for an hour because there's so much to see. They have a variety of other items such as furniture, candles, soaps, leather wallets and more! I always leave the store feeling happy because I found something special!

The best!! Owner is the sweetest most pleasant gal ever to drop in and say hi too. Me and my…read morefriends almost always find something here. As someone who struggles to find jeans that fit properly, I've never walked out of here without a pair of pants. Perfectly crafted mix of pre-loved goodies and local artisan's creations.

I had a really disappointing experience with this store and feel the need to warn others…read more I brought in several vintage and valuable items, including an MCM purse that was carefully stored in its dust bag. When I picked up my items that weren't accepted, my purse was thrown in with the clothes without the dust bag I originally provided. When I asked about it, I was told it had been "misplaced." I've called multiple times trying to resolve this, and the responses have been inconsistent and frustrating. One employee said the person handling the items didn't know where it was, and later I was told that a dust bag was never brought in, which is simply not true. I specifically showed them the bag in its dust cover when I dropped it off. As someone who values designer items, this level of carelessness and lack of accountability is unacceptable. Whether the dust bag is valued at $10 or more, that's not the point, the issue is how this situation has been handled. I've asked to speak with a manager and am still waiting for proper follow up. Unfortunately, this experience felt dismissive and dishonest. I will not be returning, and I would strongly caution others to think twice before bringing in valuable or designer items here.

Cheaper than the local vintage stores but more expensive than goodwill, FreeStyle has some good…read morestuff, and a pretty good atmosphere too. I've gotten both shirts and pants here, but I think the pants are better deal. Certain tags are on sale each month, so keep an eye out for that. The service is prompt and helpful, but it's a little annoying to need someone to let you into the changing rooms each time. Ce la via I guess.

The owner is friendly, very nice and was very helpful in my purchasing of a gift. Store vibe is…read moresixties, cool clothes and items. Spent an hour there. Some things are very overpriced, the disco balls are 65, and tiny, you can get one three times the size at a larger home goods store, I get trying to support local artists, but that breaks the wallet. Crystals are very well priced and some things simply a bargain. "Parking in the back, vintage in the front..." there sign in the parking lot. Cute.

If you're on the hunt for good quality vintage and antiques in the Santa Cruz area, the multi…read moreshoppe is where it's at. From clothing, to glassware, to eclectic vintage keepsakes, you're bound to find something that sparks joy. The owner truly loves what she does and it shows. She also has an Instagram and does live sales from her shop so if you're not local, you can still shop with her from afar. I am super stoked that I'm nearby because this shop is a true gem. I look forward to all of my future vintage goodies and shopping adventures!

I was looking for a vintage music console for over 2 years and finally found one in Boulder Creek…read more(who would have thought). We stopped by Swag in December and saw a beautiful Grundig Majestic. Jeff, the owner is very knowledgeable and super easy to talk to. I called him the next morning to order the console. After paying a deposit Jeff starts on restoring everything, the amplifier, the original turntable and the cabinet. My console was 4th in line (meaning 3 customers had bought before me and their consoles were restored first). Jeff always kept me in the loop about progress and once he started working on my Grundig sent me update videos. I picked it up last week, not even 6 weeks after the deposit payment. Honestly didn't expect it to be that fast. I am totally happy. She is a beauty, sounds amazing and really fits well into our space. Thanks Jeff! I'm so glad I found your Swag shop. And there is also a great selection of jewelry.

Swag is such a cool store tucked away in the small little cute Downtown of Boulder Creek. This…read morestore is ALL VINTAGE RETRO classic, Americana collectibles shop. From vintage clothing, jewelry to awesome leather hats & vintage record players w/consoles. There just Too much to mention. I Took a few pic for your delight. Be prepared to drool . If you love the vintage & retro world you will fall in love. Check it out.

Good gems here!! Super nice staff as well and helpful. I love the items they have and they're…read moreaffordable

Love this spot. Found them on 'Santa Cruz's best antiques' section on the local bookstore paper…read morewhile I was in town, so I decided to stop by! Wanted to get a lot more than what I left with. Had a lot of rooms with a neat little garden. Staff was friendly. Can't wait to go back!