(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

Visiting from out of town and found this place. Some vintage and some new interesting clothing…read more Picked up a Blue Platypus sweatshirt that I LOVE. Really nice owner. Friendly vibes.

5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

A staple of every trip to Santa Cruz, for me, is going to Moon Zoom! Always find the best treasures…read morehere--got my fave green leather jacket here four years ago and I get asked about it all the time

Cool vintage shop. I stumbled in thinking this was a different thrift store nearby but the…read moreselection didn't disappoint. The worker welcomed me in and was helpful during my visit. There's a variety of clothing styles from the 50s, 60s, 70s, 80s, 90s, and more.The pricing is on the expensive side and what you buy is what you get, no refunds or exchanges so i'd highly suggest trying on your items before purchasing.

Really cool place next the roller rink. I couldn't skate so due to injury so I browsed around…read morewhile my family skated. I wasn't planning on really buying anything but then I found some good loot. Was going to be like 1-2 things at first, but quickly ballooned to like 20 items kids went wild over the hellokitty items (we did too too secret though so don't tell anybody). It was good stuff and good prices. Fitting rooms were tidy had 2 small hooks worked out for stuff brought in stuff that was tried on, and doors have a lock I'm sure key opens but at least psychological comfort lol. Special shout out to Bonnie very helpful. Also there's a barcode at the front can do a Google review for 10% off it just kept trying to login into my school account I don't like using my legal name lol, but it was fine.

I absolutely love forever thrift. Every time I'm in Santa Cruz, it's a must. They just moved to a…read morelarger location and the selection is still just as good. And the workers are always so personable. Check it outt!!

Hands down my favorite place to shop in capitola! Bell, the owner is absolutely wonderful and is so…read morefriendly and nice. They always have a great selection of clothes for men and women, sometimes even babies! I often find myself walking around the store for an hour because there's so much to see. They have a variety of other items such as furniture, candles, soaps, leather wallets and more! I always leave the store feeling happy because I found something special!

The best!! Owner is the sweetest most pleasant gal ever to drop in and say hi too. Me and my…read morefriends almost always find something here. As someone who struggles to find jeans that fit properly, I've never walked out of here without a pair of pants. Perfectly crafted mix of pre-loved goodies and local artisan's creations.

Cheaper than the local vintage stores but more expensive than goodwill, FreeStyle has some good…read morestuff, and a pretty good atmosphere too. I've gotten both shirts and pants here, but I think the pants are better deal. Certain tags are on sale each month, so keep an eye out for that. The service is prompt and helpful, but it's a little annoying to need someone to let you into the changing rooms each time. Ce la via I guess.

Staff are very rude and judgmental. I've tried selling to them a few times and got several dirty…read morelooks. I realized in my second time selling that there were more items missing than what they supposedly bought. When I tried to ask about the missing items I got zero resolution and basically told it was my lost. When I went again cuz I needed quick cash it happened again with the same result. PLEASE DON'T SELL HERE.

The owner is friendly, very nice and was very helpful in my purchasing of a gift. Store vibe is…read moresixties, cool clothes and items. Spent an hour there. Some things are very overpriced, the disco balls are 65, and tiny, you can get one three times the size at a larger home goods store, I get trying to support local artists, but that breaks the wallet. Crystals are very well priced and some things simply a bargain. "Parking in the back, vintage in the front..." there sign in the parking lot. Cute.

If you're on the hunt for good quality vintage and antiques in the Santa Cruz area, the multi…read moreshoppe is where it's at. From clothing, to glassware, to eclectic vintage keepsakes, you're bound to find something that sparks joy. The owner truly loves what she does and it shows. She also has an Instagram and does live sales from her shop so if you're not local, you can still shop with her from afar. I am super stoked that I'm nearby because this shop is a true gem. I look forward to all of my future vintage goodies and shopping adventures!

Swag is such a cool store tucked away in the small little cute Downtown of Boulder Creek. This…read morestore is ALL VINTAGE RETRO classic, Americana collectibles shop. From vintage clothing, jewelry to awesome leather hats & vintage record players w/consoles. There just Too much to mention. I Took a few pic for your delight. Be prepared to drool . If you love the vintage & retro world you will fall in love. Check it out.

I was looking for a vintage music console for over 2 years and finally found one in Boulder Creek…read more(who would have thought). We stopped by Swag in December and saw a beautiful Grundig Majestic. Jeff, the owner is very knowledgeable and super easy to talk to. I called him the next morning to order the console. After paying a deposit Jeff starts on restoring everything, the amplifier, the original turntable and the cabinet. My console was 4th in line (meaning 3 customers had bought before me and their consoles were restored first). Jeff always kept me in the loop about progress and once he started working on my Grundig sent me update videos. I picked it up last week, not even 6 weeks after the deposit payment. Honestly didn't expect it to be that fast. I am totally happy. She is a beauty, sounds amazing and really fits well into our space. Thanks Jeff! I'm so glad I found your Swag shop. And there is also a great selection of jewelry.

Attilia's Antiques outside is deceiving, as the inside is a maze of dealers throughout a building…read morethat seems to sprawl in directions with dealer's booths at every turn. There are many objects to be found, from vintage to real antiques. There is a huge outdoor garden area full of plants and outdoor accessories. The staff is extremely friendly and offers their assistance with a smile.

I love this shop! One of my favorites in Santa Cruz!! I can spend hours here and find so many good…read morethings!!