Specialties
At The Truth Beauty Company, we make it easy to shop for clean beauty in Waterloo — connecting our community with the world’s best natural and organic skincare, makeup, hair care, and wellness brands. Every ingredient is audited, and every formulation personally tested, ensuring the highest standards of purity, performance, and sustainability.
For over 13 years, our boutique has been a trusted destination for those seeking non-toxic skincare in Canada. We pride ourselves on offering expert guidance, free skin consultations, and holistic facial services — all delivered with warmth and care in a welcoming, inclusive space.
Proudly woman-owned and operated, The Truth Beauty Company was founded by Jennifer Freitas and, as of May 2025, is under the ownership of Vivian Mirani. Together, we’re committed to helping you simplify your routine, choose safe and effective products, and feel confident in your skin.
Visit our Uptown Waterloo store or shop online 24/7 at thetruthbeautycompany.com
— we offer North America-wide shipping. Discover why our community chooses clean beauty with conscience.
History
Established in 2013.
What’s good for you should be good for the planet too.
Meet the Business Owner: Vivian M.
In May 2025, Vivian took ownership of Truth Beauty, bringing her journey full circle. She brings a lifelong passion for clean beauty, conscious living, and community care to everything we do.
As a certified aesthetician, mother, and long-time local entrepreneur, Vivian leads with intention — choosing every product, partnership, and path forward with integrity. Today, she carries the brand forward with deep respect for its roots — and a clear vision for the future. The Truth Beauty Company is a purpose-driven space for clean and natural skincare, beauty, and wellness.
Founded on the belief that beauty should be safe, effective, and ethically made, we bring together like-minded brands and customers who care deeply about what goes on their skin — and into the world. We champion products that meet rigorous clean standards — so you can feel confident in every choice. Because clean beauty isn’t just a category here — it’s our commitment.