TRU-SCAM ALERT. Absolutely AWFUL experience. This operation feels like a total scam--or, at best, gross incompetence wrapped in indifference. We bought a boat through them in February 2025. It's now mid-June, and we STILL can't register or legally use the boat.
We've been paying on the loan, insurance, and storage for months--for a boat we can't use. And now, with a vacation planned around boating in less than two weeks- we are really looking forward to what FUN we will have sitting waterside staring at an EMPTY boat slip for $3,000!
With weeks of silence in between excuses and blaming everyone else, NATE B. has been useless and dismissive in resolving anything. We've formally notified TruNorth that complaints have been filed with the Attorney General, Utah Department of Financial Institutions, Consumer Financial Protection Bureau, and Utah Motor Vehicle Enforcement Division.
Buyer beware. This is not just bad service--it's a warning. read more