This store in a sentence: how the upscale moneyed set looks like they're outdoorsy without actually being outdoorsy. Or: decor, gear and outfits for entertaining at the "cabin" in the Berkshires.
Tucked into a shopping center off busy Lancaster Ave/ US -30 in Paoli sits Trove General Store. It's a beautifully merchandised, well laid out store featuring warm brown tones against cool gray, some "vintage" style accents, mix of clothing, decor and housewares. None of this is "general store" unless you've got a cozy 6 bedroom cabin or a chalet at Aspen. You want to look outdoorsy without being outdoorsy- catered clamping is roughing it.
Everything is lovely, and $55 is a sale price for a shirt. Three melamine stacking trays in different sizes will run you $85. Spotted a thick book on how to go camping that will not help you go camping but will look great on a shelf or a side table.
Expensive, tasteful, fun to visit. I am not their customer. read more