I've been following this business on social media for years and finally got a chance to try it out! My husband said the dunakaroos cupcake was the best he ever had and I loved the cosmic brownie! Surprisingly, what stole the show for me were the super soft fluffy flavorful egg bits and spinach and feta pastry. I wish I had gotten pictures of them! You really can't go wrong with the entire ambiance of this place, the kindness of the staff, and the FLAVORS! Definitely get yourself a few cupcakes; they're worth it! read more

Treat Yo' Self Bakery - Vibes - Bakeries Near Me - Wilson, North Carolina

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Amazing bakery! I wish I lived closer so I could patronize this business more. I follow the owner on TikTok and was ecstatic to see that Wilson was somewhat on the way to our holiday destination. The space is beautiful and fun, all employees said hello and offered assistance and suggestions. We tried a variety of treats but fell in love with the lemon bar and carrot cake blondie. I'm a carrot cake hater and spent the next days wishing I'd bought multiple. Unfortunately, they are 3.5 hours away from me, but I would 100% make another detour if the chance arises. If he ever decides to offer shipping, I would definitely order. read more

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I wish I lived closer! This place is fantastic. Huge selection of bakery items. They don't specialize in coffee but do have some options. The apple cinnamon muffin was super moist. Great warmed up. I also got some cookies and bars to try later. Everyone behind the counter was pleasant and working hard icing cupcakes. I was greeted as soon as I walked in but not rushed to make a selection which was nice. read more

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Great experience! I saw this place on Tik Tok, so when I had to travel to Wilson, I knew I needed to make a stop here! There is parallel parking in front and a lot around the corner. It was decorated super fun! There was a line when I arrived but it moved quick. The staff were nice and there were so many unique options! I arrived at 1:30 when they close at 3, so they didn't have a ton of options- it was obviously they sold out of a lot, but they still had a great selection. They also have drinks and coffee. The best part was the pricing! Maybe I'm just used to expensive charlotte pricing lol but it was SO affordable. The treats were good. read more

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Everything about this place is next level! The sweet creations are delicious, the vibe is FUN, the service team is awesome, and prices are reasonable. I love that we can follow one of the owners on TikTok, watching him baking and decorating. Fantastic!! read more

I ordered some of EVERYTHING!! The banana bread snickerdoodle cookie was DELICIOUS!!! Ughhhh I wish I could go everyday but it's a little hard from Miami, FL! The blueberry lemon cake was the perfect amount of sweet! The crème brûlée cheesecake... speechless. And being from south Florida the prices were MUCH appreciated!! read more

This place has such pizzazz! This is my third time coming to this bakery. And it never ceases to amaze me with how intricate and tasty each pastry is. The bakery is absolutely adorable. They even have a street sign with the name of the bakery on the outside. Sadly they are moving to a new location but they will Surely make it that their own. We tried the cinnamon roll, and the strawberry and cheese pastries. I can't talk enough about how delicious that cinnamon roll was! And they are huge. The strawberry cheese pastries were amazing. We even got a Twix cold brew coffee. If you like sweet iced coffees, then that's the drink for you. The owner has a TikTok and does funny voiceovers when he's making cakes. We took a picture with him and he was so sweet. His cakes are beautiful and so creative. He really does have a beautiful talent. We will definitely be back when he opens up his new location ! read more

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Please go and check this place out. Try those cranberry muffins they are bomb , with a hint of orange flavor. Omgggggg To die for. That is my absolute fav thing in the whole shop. Service is amazing. read more

Sometimes I go in and the customer service is on point and sometimes it's like "heelllooooo" do you see me. The treats are delectable, that's probably why I still go to get them. My fav is the banana pudding cups. The hours could be better but overall not a bad place . read more

Couldn't ask for better quality, service, or atmosphere. I ordered a custom cake and I didn't think buttercream could be so smooth. I requested a vanilla cake with raspberry buttercream and a lemon curd filling. The flavor was sweet, but not too sweet, and fresh without any artificial flavor. While the website says the 6" cake serves 6, we ended up cutting ours into 14 slices and were happy with the portion sizes. The day I picked up my cake I ended up buying several different cookies and other refrigerated desserts (not because I needed any, everything looked so good!). I ended up buying way more than we needed, and several days later everything is still amazing. While ordering my specialty cake over the phone and picking up desserts in store, every staff member I encountered were happy to help and were able to give recommendations based off of my taste. The store itself was immaculately clean and the decor was adorable. I ended up buying a t-shirt as well while we were there, and loved their cute and sassy apparel. Treat Yo' Self Bakery is truly a cut above the rest, and I will definitely be recommending them in the future. read more

Updating my previous review from when this bakery opened to what my experience in taking a cake decorating class. Greg was the main teacher and Alex helped out quite a bit. Greg did a fantastic job of first demonstrating the process we would go through in decorating our very own two layer vanilla cake, complete with piping borders, rose and leaf making, and piping writing! I included some pictures to show how quickly we were able to learn from Greg's patient and encouraging instruction. Everything was provided, and I can't say enough about how comfortable Greg and Alex made us feel about asking for help. I feel like a I could do this at home! At the end Alex boxed the cakes for us to safely transport. I definitely want to take more classes here. Thanks! read more

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First visit... wasn't sure what to expect looking from the outside. But once we pulled up and park, I began to get a different feel. After walking into the shop, we warmly greeted by staff and were allowed to inspect all of the goodies on display. We settled on the chocolate chip espresso rye cookie, the molasses cookie, oatmeal raisin, and white chocolate macadamia. So far, the cookies are great! Nice soft/crisp texture, not too sweet, and great flavors! I'll be back... read more

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Forgot to post back in October when I visited this amazing bakery! Luckily the picture I took off my delicious snickerdoodle cupcake reminded me to write a review. Everything we purchased was fantastic!!! If I didn't live on the west coast I'd be a regular customer for sure! read more

Treat Yo' Self Bakery - Snickerdoodle cupcake - Bakeries Near Me - Wilson, North Carolina

Absolutely love this place. Love the staff/owners and the smell and spirit of the business. Their creativity and custom-work is top-notch and I look forward to continuing my business with them! Karens... STFO. read more

Bakery is super cute and items are amazing! Definitely a must to try. Staff is always welcoming and there's always a wide array of selection

Great selection of sweets. The salted brownie was especially delish. I've been here twice now and haven't been disappointed.

I purchased cupcakes for a birthday and they were fresh and delicious. I will go back when I can

Wonderful, glad to see them thriving and quality appears superior despite petty people who don't understand what fondant even is. Bravo bakers bravo read more

I ordered the monthly cookie box and I was not disappointed. It arrived in record speed and all of the cookies were so fresh and delicious! I follow the owner on Tiktok and I really enjoy his content, baking skills and variety of goods. I love the fact that he's so involved in his community, too. read more

Delicious baked goods. Great coffee. Amazing staff. Always a necessary stop now when I'm in Wilson.

This place is really top notch. I love the food, the people and the atmosphere. Very pleasant place to take family and friends. I highly recommend this Cafe to anyone who wants a good cup of coffee and a nice dessert read more

On our way to Myrtle we decided to stop at our friends Lauren and Jakes college friends' bakery. Greg and Alex have found the right recipe for perfect baked offerings. Everything we purchased was a perfect representation of what each product should be. The blueberry scone on the first bite was nice and tender when you got to the middle you actually had blueberry. Cmon now The Blondie was delicious probably one of the best I've had. The cupcakes were light and delicious probably some of the best I've had. Keep up the good work guys, will be back. read more

So this great place was recommended by our server last night. We stopped for coffee and begrudgingly chose a few bakery items. The guys and one sister are super friendly. The building is on the corner and easy to spot. Very cute inside, and there's subway tile as far as the eye can Spoke with the owner mostly. Everyone was incredibly nice, fresh brewed coffee was terrific. We opted for a blueberry crumble. YALL THAT CRUMBLE WAS ON POINT! It had fresh blueberries and the top was crunchy but not hard if that makes sense. It wasn't overly sweet like a commercially prepared tasty cake like item. It truly was perfect. It's super important to us to support local small businesses. This was a terrific find. We enjoyed the conversation and felt welcomed. We can't wait to go back. It looks as if this part of Wilson is under construction. Seriously give those boys some love! read more

Treat Yo' Self Bakery - Blueberry crumble! - Bakeries Near Me - Wilson, North Carolina

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THE PASTRIES and the drinks are incredible. It is so cute and pink in there. 10/10. I always love how kind the staff is :)

AMAZINGGGG! Excellent customer service. Super friendly. Cutesy decor. The cupcakes were delish, the Twix iced coffee was great, but the apple crumble (bar thingy) and cinnamon roll were sooooo freakin' amazing!!! The cashier was even kind enough to warm up the cinnamon roll before we left and we devoured it in the car. 10/10 would recommend. read more

Treat Yo' Self Bakery - Blueberry scone, (left to right--?, apple crumble and cinnamon crumble). - Bakeries Near Me - Wilson, North Carolina

This place is about 40 min from my house and boy is it worth the drive. My mom and I are hooked! Staff is wonderful and the sweet treats are addicting! read more

I simply love this place. The staff is awesome and the treats amazing. A great part of the community and well worth visiting as often as possible. read more

I'm still dreaming about the mini apple galette I got here. We were visiting from Raleigh and decided to make an unexpected stop. So glad we did. This is by far my favorite pastry I've had recently and yeah, I had my fair share over the holidays. When you're in Wilson you have to stop here. You'll be happier than Leslie Knope in a room full of binders! #treatyoself read more

Petty Baker who belittles his/her customers then puts it on tik tok, I would question the sanitation of the bakery seems he/she wouldn't hesitate to foul your food if you don't know what you want and take some time to decide, not worth funding the low T, RUDE baker. read more

Friends stopped here for a cake for my wife's birthday and delivered it to us in Ocean Isle Beach. It was fantastic. Delicious. We definitely will be stopping here on our travels. Thank Yoi read more

Treat Yo' Self Bakery - Bakeries Near Me - Wilson, North Carolina

You have to try these homemade bakery items. Really fresh and great coffee too. Right near whirligig park.

Girlfriends and I took a trip to Wilson to see Whirligig Park, and we found the BEST Bakery! STOP HERE. You won't regret it.....

Today was my first time trying out this Bakery. So far I am thrilled with their products. Granted I've only tried a few cupcakes and an Orange Cranberry muffin so far. The moist muffin has tart, juicy cranberries, with a nice orange flavor in the muffin. Perfect with a cup of coffee. The Chocolate Raspberry cupcake was DELICIOUS! It's a good thing I only bought one because I would have eaten both immediately. Again the cake was moist with a wonderful chocolate flavor, whipped icing with a hint of raspberry flavor, topped with a fresh raspberry and a drizzle of dark chocolate sauce. Then to top it off as you bite into the cake you find a surprise center if cranberry jam! Oh my gosh so goood! I think the reason it was do delicious is because it's not overly sweet. Ok onto the the Buttered Pecan cupcake. I am not a fan of buttered pecan but this was VERY good, not super sweet, whipped maple icing, moist.... The Cinnamon Bun cupcake and the Chocolate Strawberry were equally as delicious. I'll absolutely be going back. This time I'll get many more of the Chocolate Raspberry. Now I'm sure some people would probably not be thrilled with paying $1.99 to $2.59 for a cupcake but for me it's worth it to get a cupcake that is not dry, not overly sweet, nothing original and still costs $2.00. read more

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This place is perfect. I was driving to Georgia to help flip the Senate during the runoff and stumbled upon this lovely bakery. Super high quality. Very reasonable prices. Great smiles (behind masks). They respect the COVID reality. Love the biodegradable packaging they use but mostly it's about the variety and high quality. I liked it so much I planned my return trip so I could overnight in Wilson and visit the bakery in the AM, which I did. The smells in there are to live for. Go go go!!! read more

We have been to this place three times now once for treats and twice for custom cakes. This place never disappoints! The staff is friendly and very helpful! To order cakes over the phone both times the person was certainly busy but friendly and very helpful trying to understand what we wanted! The desserts are always delicious but so is the coffee! I can not recommend this place enough. We drive an hour each way to come here and have never been disappointed! read more

The best bakery in Wilson..just opened Dec 5th we have been here 3 times now and today is the 7th. You will not find better coffee jjust coffee I had cinnamon flavored today..add you own sugar and creme oh so good. All the treats are fresh and delicious . Owners and staff are great you cant go wrong taking the time to come here. Cakes muffins the blueberry is fabulous the cinnamon rolls melt in your mouth. We will be coming here maybe weight wise to much... Michele and Gene Renfrow read more

Treat Yo' Self Bakery - Cookies big and oh so fresh and delicious - Bakeries Near Me - Wilson, North Carolina

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Delicious pastries, friendly service. This store has cookies, pastries, cakes all baked fresh daily. I only purchased pastries but everything looked delicious. It was my first visit and I bought for a Christmas gift, it was a big hit. Will definitely go here again. read more

Was visiting family in Wilson and this place was amazing! Had a cinnamon bun and cold brew which were both top notch (I am a bit of a cold brew snob). Brought home lemon bars and absolutely to die for variety of cupcakes for my family which were all fighting over flavors. Even picked up a few cute cards for friends and an adorable tea towel for my mom. Could not say more positive stuff, stop in and if you're a local I am so jealous! read more

Treat Yo' Self Bakery - Cinnamon bun - Bakeries Near Me - Wilson, North Carolina

I just found this place, I ordered a dozen Cannoli's,2 lemon bars,& a cinnamon bun,,freshly made onsite ! Wilson needs a bakery like this: fresh coffee,pastries,cookies,cakes ,cute sitting area to enjoy your fresh goodies.The owners are very friendly & knowledgeable. I will be back read more

This place is a jewel! My daughter and I finally stopped by today. We enjoyed a Christmas Scone and an Apple Galette.... warmed up. Delicious!!! We also picked up some cupcakes to share. We had a nibble of this ...it didn't disappoint. The prices and atmosphere are great! Visit the whirligigs then stroll down and support this wonderful local business! read more

Treat Yo' Self Bakery - Reece's Peanut Butter Cupcake - Bakeries Near Me - Wilson, North Carolina