I've been wanting to write a review for Tool Shed for a while but have refrained given their approach to criticism. The reputation that precedes Tool Shed regarding their responses and the general atmosphere created by the brewery, and likely cultivated by the brewery head, has led me to want to refrain from my information being published. What I will assert is that I do know Graham, albeit on a personal level, I have seen and heard about a sample of their interactions regarding bad media, and tasted through the core range along with a portion of their limited release beers. All this is said to assure a level of confidence when it comes to an honest review in attempt to be fair without being omnipotent. I can not assert that what I will say is entirely fair given that I am but one person privy to only so much information, yet I would hold what I do say is said with best intentions to be fair regarding such matters.
To begin, the core range of the beers provided by Tool Shed are tolerable. This is said in relation to all craft I am able to enjoy and consume at the moment, of which there is a considerable amount of quality brew out there. There is no hate in my words when I say that if you like Tool Shed you likely appreciate Village brewery as well. The quality of these beers is on tier with that of people who have grown away from Rickards and Big Rock while buying into the sloganeering of local business owners. No, local is not better. Protectionism is not better. Allow the quality of your product to speak for itself. If it can not swim amongst the others in the same pool, it should sink. The concept that certain regional producers should be held in higher regards solely because they are in one's locality is outrageous. On may go as far to assert that if you don't support local, local will not thrive. That is true, but if local is not deserving of survival than it should not persist. This is a simple concept, localized business protectionism is a handicap for the incapable; it wouldn't be fair to ask that someone who is smarter than you to not be included in relationally considering your own intelligence. I'm astounded that this concept is even uttered, let alone even considered as a point of interest for consumers. All said, Tool Shed is fine for baby steps into the beer realm and the overall quality is tolerable. If it is to be pitted against the quality available it pales in comparison. Leave their brew to the uninitiated who haven't discovered the wide world of beer yet.
The tenets at one point proclaimed by Tool Shed in response to the flak received by a customer, whose position was in considerable contention, are a farce. I'm especially perturbed by the logic of one point, "As in any industry, any one who trash talks must be willing to perform the trash talked offence BETTER". The nature of anyone who utters this is profoundly oblivious. One thing I would like to assert, critics are a dime a dozen. Anyone can feed off the creation of another, hence why they are so numerous and hated by the creative community at large (at least when they do not weigh in favour of the creator). This said, who has ever critiqued art, literature, or really and other creation and then set off to prove they are the better creator? Are these critics artists? Writers? Brewers? They are not precluded from being any of the above, but they are not any necessarily. Such claims belong in the waste bin of high school (if I'm being generous) rhetoric. Yes, certain claims about being able to do better or the categorically bad nature of some product of creativity should be followed up by a "see, I can do better", but being unable to do so does not preclude one from being able to criticize.
I want to follow this up by mentioning that even if the tenets of Tool Shed was made in satire, the post has a much greater scope than what may have been "intended". For all who read this, one can be assured that someone has at least subconsciously taken what has been said to heart. I believe the "local is best" mentality serves as a reasonable testament to my concerns. Even if your statements were not themselves the spark that lit the fuse, they only further purport and cultivate it. If you feel as if these tenets can be stated masquerading behind satire, you must think very lowly of your readership.
Next of the docket, everyone that reviews you poorly is not likely to: 1) be from Canada or 2) have tasted your beer? Well, I guess that is one way to discredit your non-target audience; an appeal to entirely non-factual reviewers. "No one could have actually tasted this beer and not liked it" goes the mentality of Tool Shed, "they must be trolls". Or people that have a modicum of taste.
While I question the approach of Tool Shed's PR department, maybe one should settle into a questionable seasonal, or not. There are plenty of better breweries in Alberta at the moment, take your time, do some research, don't drink the swill made by these hacks. read more