It's actually a souvenir shop that sells personalized Toblerone chocolate bars, souvenirs, and outerwear. It's an interesting mix of items being sold here.
The most popular item is the personalized chocolate bars. I almost purchased one, but just couldn't justify the price of the chocolate bar when converting it from Swiss Francs to US Dollars since it's readily available back home. Although, I do see that it would be worth it for a special occasion. It's just not something I'd personally do for myself. I was also thinking that the production of Toblerone had been moved to Bratislava, but that's not entirely true. It was only part of the production that moved out of Switzerland. The factory in Bern still produces them today. Unfortunately, the partial move makes it "not Swiss enough" to keep it's iconic logo of the Matterhorn with the bear image... among other changes to the packaging. So, why am I telling you this? Well, you can add that iconic logo to your personalized packaging sleeve at this store. I think it's a brilliant idea! It's what people know and love.
Honestly, this visit made me realize how much I still love Toblerone even though I didn't buy anything. It brings back childhood memories. I also learned something new from the visit. There are Toblerone bars that are still made in Switzerland! read more