My favorite shop in the world and #1 stop in Maui! The owner is an absolute artist! I wear…read moresomething from here every single day. The pieces are all made perfectly with love just for you and are a better quality and price than anything you'll find in a store. It feels so special to have something handmade by a master of her work!

Hawaiian shirts in really interesting patterns. The owner/designer woman was super cool. This is…read morejust a little storefront, you could easily miss it- I don't remember seeing a sign with the store name.

Ok Maui Fashionistas....zoom on over to Heart & Sol. A cute boutique with women's clothes. Upon…read moreentry a cute garden wall greets you. For all your social media posts The owner, Kelly is so warm and loving. Have a question or need suggestions, she's the perfect woman to go to. If Kelly is occupied, her beautiful and lovely staff will give you their undivided attention. They have everything from casual wear to semi formal, even business wear!!! I walked away with as few outfits for any occasion. One dress was a two piece off the shoulder floral print with a high low skirt that I could wear it as a cute date night with the mister or for a special occasion like a wedding. I also picked up a long sleeve skin print top with a peek a boo sexy back that I could wear with jeans for a casual wear or with slacks for business wear. Inventory is limited (they're not a box store hence boutique) but I promise you will not be disappointed with what they have to offer.

Decided to stop in the store to look for the Maxi dress. They didnt have it so I'm gonna find out…read morefrom my sister who owns the store when she expects it to come in. Tori was really nice and helpful. Not much parking since its downtown but alot of shops in the area. I like the set up of the store and alot of selections. Go visit!

I've been coming to this shop for several years. They have a great collection of local artisan…read moreitems - from car diffusers to sticker to scarves / pareos to jewelry. But what I like best about this shop is the locally made aloha wear. There are both men's and women's clothes made in Wailuku. The clothes are quality made and very modern in taste. Prices are reasonable. The saleswoman who helped me today was super friendly and helpful! I appreciated her courtesy. I liked this store so much, I went to get my cousin so she could shop here and see all the beautiful clothes. So why the 2 stars out of 5 stars? When I brought my cousin to see the items that I was raving about, another employee behind the counter was talking to another customer. Apparently she was telling him the positives and negatives of living in Maui. That seemed really nice and helpful to him. But the employee started to tell the customer how horrible it is to live in Honolulu and continues to bad mouth the city. Ummmmm.... Both my cousin and I just spent $500+ in your shop and we are both born and raised in Honolulu. We both think Honolulu is a pretty great place to live. Not cool to talk badly about another city - especially if you are 20 years old (she told the guy that) and haven't lived in Honolulu for an extensive time. Unprofessional. I don't think I'll be returning here to shop and I don't think I'll be giving any recommendations to come here either. P.S. my yelp reviews are primarily (90-95%) 5-star reviews because I want to support and encourage businesses in a positive way. This was an exception.

Enjoyed the atmosphere, friendly vibe, local artists. At first I thought it was clothes but it's…read moremuch more--stop by to pick up souvenirs/gifts that are not like what you find at the abc stores. Two main artists have their art here, either originals or prints.

Super cute place! Kinda expensive for a thrift store but they pick unique, adorable clothes for the…read morestore. I have found some really adored pieces here :)

This is a small store selling "used and recycled items" so I don't understand why the prices are…read morecomparable to buying new. It felt like a rip-off! Whoever is setting the prices really needs to be more realistic. The prices are far too high for secondhand items and don't reflect what these used clothing are actually worth. Please wake up!!

This is such a cute store. They're our i should say she's located on Market Street. We went here…read morelast night during Wailukus First Friday. Boy, was it busy. She had the crest clothes to choose from. She also sells Aliha Collection Bags, so many cute prints. Go here if you want cute, stylish clothes. The Owner( i think) she helped us last night she's very sweet and kind. The service here was awesome. I love supporting local business. The prices on some clothes are affordable on others they were a little high. But, hey that's okay we still will support them.

I LOVVVVE this shop on market street!!!! They carry Tori Praver swimwear which is one of my…read morefavorite brands, and a BUNCH of other brands. Everything is super cute and I love the decor and the way the store is set up. Parking is street parking and is usually easy and available. Super cute, totally worth checking out if you're in downtown Wailuku. Total up and coming area of shops, bars and restaurants. LOVE!!!

This is such a cute local store in Wailuku. We're on the hunt for a palaka print apron. Although…read morethey do have palaka prints here in many different colors. Were on the hunt for a apron that comes a little shorter. This so has many things you can purchase for yourself or as a gift for someone in your life. They have excellent customer service. Kind welcoming they say hello as you enter and thank you as you leave. Although we didn't buy anything in this trip I was looking at a pair of cute earrings for muskrat. The value of the price is worth it. People work hard for what they do. So if you're looking for a cute hawaiian print of many kind come here you may find what your looking for.

Amazing. Native Intelligence is an iconic Hawaiian cultural store that offers fashion, jewelry,…read morehula implements, and crafts from local Hawaiian artists. They sell fresh leis! I've been coming here for years! Jenny and her team offer some amazing customer service ideas! It's always a treat to go to this shop and support local!

This little hidden CHARM carries so many cute options for ALL body types. Aside from the amazing…read moreservice from the owner, herself, she takes the time to build relationships with each customer. The clothes will leave any woman feeling confident and happy about themselves. The quality is great and almost all the pieces of clothing are so versatile, you can wear them on a casual day or a fun night out. You can't go wrong with supporting local especially when it is evident that they deserve all the support in the world! Quality service, quality clothes! You can't go wrong Thank you for all the years of service!

Charm Boutique is a cute store in Wailiku, Maui. I do my shopping via Instagram since I live on…read moreanother island. Every package I get does not disappoint! The owner is super friendly and always takes the time to answer my many DM's promptly. She is spot-on in sizing and I've never had to return any clothes due to poor quality or wrong size. If you're in Maui, give this store a visit. I'm sure you'll find something charming :)