We love coming to this Mahinax when we're in the area. They have cute clothes abs great customer…read moreservice! We love the selecting of clothing they have here. Sunbathing for everyone, even my mom found something here. The value of the clothes are great. You get what you pay for. Come to this Mahina if you're ever in the area ladies. You'll be glad that you did.

I was thrilled that I found my fave clothing store in Maui! Then I found out it was the FIRST one…read more(or OG) in the state!! Love the selection at this store!! Paia town is a great place to find good food, friendly people and great resort, beach and aloha wear!!

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

Love my traditional Tahitian pearl bangle! It's sooo me!!! Came with very fast shipping, and I…read morecouldn't be more excited it's from the islands my ancestral homeland. I'll def be collecting more pieces in the future!! Mohalo! Tina

Fun stores with clothing, jewelry, food, trinkets, toys, accessories that are made locally. Mostly…read morestuff for women but they do have a men's and kid's section.

This boutique is so adorable and full of unique and one of a kind handmade jewelry and purses. I…read morecouldn't help myself, purchased an amazing ammonite handbag. The leather is buttery soft and truly a special and unique treasured find.

I really can't say enough good things about this cute little Paia boutique. Not only is Shayna (the…read moreowner) an absolutely lovely person (whose enthusiasm for what she does is enough to keep you coming back for more), she also has a unique taste that seamlessly reaches across generations and styles. Unbelievably soft and eco friendly fabrics, with looks the somehow manage to flow effortlessly from loungewear to formal attire depending on accessories. Her hand curated collection of jewelry will have you questioning just how many necklaces you can fit in your carry-on. Every item in her store is high quality, without being inaccessible, and she's got a personal relationship with every artist she sources from. And if that's not enough to convince you, the customer service is also top notch. I purchased a one of a kind necklace (that I absolutely adored) and returned to the mainland a few days later only to notice it had a minor manufacturing flaw I had not caught earlier. I reached out to Shayna and within one day, she had contacted the manufacturer, found the most similar necklace they had, and offered to swap them for me. If you are looking for a truly sweet shopping experience during your visit to Maui, please stop in to Sassabella. Trust me, you'll be glad you did.

The clothes are fun and the little coffee stand inside is awesome! Got a latte and tried a sample…read moreof the nitro!

Aloha Boutique Maui is one of the many swimwear boutiques that lines the Hana Hwy in Paia. It has a…read morepretty good selection of swimwear and cover ups; there is probably something to suit ladies of all ages. I got a cute striped Roxy bikini, and there were a lot of other floral patterns, one-pieces, some Volcom two-pieces, and a few board shorts. The style is less surf and more sun-yourself-on-the-beach. It also has a little selection of jewelry at the counter (silver necklaces with various marine life shapes, rings, earrings, etc.). The best thing about Aloha Boutique is that there are 3 dressing rooms, each with hypoallergenic disposable thongs.

I stumbled upon this place while walking around Paia in Maui. I was so mesmerized by their jewelry…read morecollection. They have different lines that showcase different elements of the islands. For example, they have the Pineapple collection as well as the Mermaid collection. I got one of the rings from the Pineapple collection and I absolutely love it! The lady said their rings are gold plated and they're not going to tarnish. This store only has 3 locations and all of them are in Maui. I love supporting small businesses like this one, especially when their products are so beautiful and really showcase elements of the Hawaiian islands and tropical life.

I have always loved Keani's jewelry and clothes. They are a good quality and worth the extra cost…read more The staff is always super friendly and helpful. I love that they also do custom orders and will work with you to get you what you want . Just wanted to give a shout out to Lexi who helped me over the phone for this specific order. She was so kind and went above and beyond to work with me to get a pouch and custom earrings I wanted. Meant so much.

In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.

Went into this store today. They have cute stuff. I went to try on a dress and the tags were placed…read moreby the zipper. The zipper got stuck and the sales girl was incredibly rude and tried to make me pay for the "broken" dress. My friend ended up pulling the stuck zipper down for her and it was fine. I've bought a few things from this store but will never come back after very disrespectful Service.

Purchased a beautiful pair of golden hoops today , handmade from the owner . So many other…read morebeautiful things in the shop- will definitely make a return visit

Had a really lovely experience with picking out a suit in this store and connecting with the owner…read more While I was shopping, another couple was also picking out items and I watched the owner take great care of them. I will definitely return - as a shorter person it's hard to find suits that fit but I found a bunch of styles that looked great! I love that you can mix and match tops and bottoms. Highly recommend this store. Thank you so much for the care & help.

I've been going here for years. Recently, I really like the fact that I can buy a solid color suit…read more Also, great selection, many sizes, styled and colors. I love how helpful they are too! The suits run small. I wear a medium and I need an XL in the top and large in bottoms. Paia has kind of gone downhill though allowing the homeless to run it. So, be careful where you park and don't bring kids bc they might see things that could scare them.