Just a fun dark bar. It's a gay bar founded in 1968! I am here for Summer Fest and I really have found the hospitality in Milwaukee to be on point! I really like this little bar. It's so unpretentious. read more

Iconic Gay Bar on the lower East Side of Milwaukee. I lived two blocks north of there on State and Jackson Street. So I was there frequently. No one EVER gave me shade and the guys there liked to chit-chat. read more

jacques was an amazing bartender. he made everyone feel welcomed and was full of great vibes. i would recommend visiting this bar. it is an amazing vibe. Jacques, once again, was amazing. make sure you ask for him when you come. read more

My friend loves this place! She has told me the service is great. But she doesn't use/have yelp so i am leaving this review in her honor.

If I could give zero I would... the bartenders refused to serve my gf water after over serving her and literally putting her life at risk . They would have rather her die in a car crash bc they over served her then help her sober up ! Do not go here or give this establishment your money !!!! read more

This Gay Bar used to be my favorite in Milwaukee. When in town on business I would always stop in. It seems the bar tenders now want it to be a Twink & Drag Bar ONLY. If you are over 30 or God forbid 50, you will wait days for a drink. I watched a door person harass another older patron about his mask sipping compliance (slide the straw under & never take it off if not sipping), the other bartender laughed and the guy and his friend could never get a drink. I then waited 20 minutes and had to raise my voice to even get another drink. Really a huge lack of respect and courtesy. I won't be back! read more

this place, hands down, is definitely not it (sorry, couldn't resist) the first time i went there, on a saturday, the place was super crowded and the service was just OK. however, the second time (a few months later and on a sunday) it was awful. the bartender seemed more interested in trying to get a threesome on with the semi-attractive (and i am being very nice) couple seated at the bar, rather than serve drinks to the six other people in the joint. avoid this place, the bartenders are rude, the atmosphere is unfriendly and lame-ass. grab a $6 cab ride and head to the bars in the third ward, it is worth it. read more

This is a great gay bar in Milwaukee. Half block west of cathedral square. It's the oldest continual operating gay bar in wi. Bar tenders are fun and make great drinks. Flowers behind the bar are always fresh and plentiful. Lighting is just right. Juke box is full of good music all genres. You will find couples, friends, and singles here. It's fun go their, talk to people n have fun. read more

This place is classic. All my Milwaukee people told me I had to try this place, but I was a bit hesitant to just stroll in alone all prepped out. Luckily my last night in town quickly evolved into a rollicking good time where we all ended up here. It's like walking into a time warp. So fun, and so not expected. It's a "must do" for anyone fun in Milwaukee! read more

This bar was in our Wisconsin bar Book (Bottoms Up: A Toast to Wisconsin's Historic Bars and Breweries) as a historic bar. Probably because it's the oldest gay bar in Milwaukee, but we didn't feel it was all that special. Bartender was very attentative and drink prices were very reasonable. Very dark inside, probably one of the darkest bars I've been in. It took at leat 15 minutes to have our eyes adjust. One oddity is there's a vending machine with snacks and cigarettes right as you walk in that just doesn't blend in with the surrounding decor. read more

Lots and lots of dudes. Not many ladies. But fun place to hang out and dance and drink. :)

The best gay bar in Milwaukee! I loved this place - the staff were always fun and friendly, and it felt great to walk into a bar and the bartender say hello and know what I like to drink. Great music, great drink specials, and fun events throughout the week. One of my favorite places in MKE, hands down. read more

After speaking with the manager, it turns out I was in the wrong and I apologize. I never want to throw a successful business under the bus unless I know for sure I'm being treated unfairly. This is a great bar and I recommend it to anyone gay, straight, no or whatever you are to come and hang out at TITS. read more

I was visiting from Fort Lauderdale at the beginning of February, and I have to say this place was awesome! Great atmosphere and music, along with reasonably priced (and stiff!) drinks. The hospitality and smaller atmosphere really makes me miss the Midwest. To put the icing on the cake, I figured out that I left my debit card here...after I got back to Fort Lauderdale! They were so great as to not only not overcharge me for my naivety (rare in South Florida) but they mailed it to me after verifying some info! That act alone ensures that I will be back to visit next time I'm in the Great White North :) read more

We're from out of town, we wanted to try out a few gay/lesbian bars. This was a predominately male bar which we were expecting and is fine w us! We sat down at a table and an employee soon after walked by us, made eye contact but couldn't bother to smile or take our drink orders. He wiped off a few tables, walked by us again and back behind the bar. So I got up and ordered at the bar. The man that helped me was very friendly. Drinks were averagely priced. There was a shot special 2 Rumplemintz for $3.75 which was awesome. I probably wouldn't go back if I were in town again but may feel differently if I were a male. read more

At best, ThisIsIt is hit or miss. Crowd is pretty diverse with a combination of younger and older guys. The older ones seem to be a bit angry and jaded. The younger (below 40) usually clear out around 12:00 or so and head to other bars. The older ones tend to stick their stools and hunker down for the night. Decor is late 70's and it would be funny if they were trying to be kitschy or ironic but they just haven't updated it since the 70's. Staff is decent but they can be distracted at times. They've got a basic beer selection and do a few cocktails. It's definitely not the worst gay bar in Milwaukee (La Cage holds that title) but it's far from the best. ThisIsIt is good to stop by every now & then, grab a few beers and head someplace else to finish the night. read more

Friendliness and location are this gay bars strengths. Mixed crowd, bad beer selection. Just ok. Great parents' basement decor. I have had fun here but it is really unpredictable. Definitely not Milwaukee's worst gay bar, or best. read more

Love this bar. Amazing bartenders. But the best thing is they have about 4 power outlets per seat :)

Great bar! Prices are good, get the long island gor 6.75, f you up! Such a fun place to go when you visit Milwaukee, only you have to get used to the scent. I believe the scent is from all the drinks that have spilled on the carpet. Whatever! It's fun!!!! Also, when they turn on the lights, drinks are 2 for 1. read more

Great drinks and friendly staff. Will return on my next visit to Milwaukee

if you aren't into meat market gay bars this this the pad.

This is my favorite gay bar in Milwaukee! There's always an eclectic crowd. The service is great! The drinks are cheap!! This is a family owned bar (same family for almost forty years). If you are looking for a dance club and go-go boys, head down to the third ward. If you're looking for a fun, loungy bar with a great crowd and really great bar staff, head to This Is It. You'll have a great time. read more

Enjoyed the atmosphere. It's a little brighter than most gay bars though, but that can be a good thing for those who are uncomfortable with dark dance clubs. Drinks were pretty good. read more

Thomas is the best thing that's ever happened to me. Hands Down. George is sweet too. Xo.

Perhaps it's because I don't often go to bars, but I'm surprised that reviewers claim this place is inexpensive. $3.00+ for a bottle of domestic beer, Miller Lite? I don't think so. read more

The vibe here wasn't very good. My friend ordered us a buy one get one Grey Goose vodka drink. It tasted rancid!! Either it has expired from sitting on the shelf for ages, or they are putting ultra cheap well vodka in the top shelf bottles. Most people on here are complaining about the small space. I think it made it cozy, but the crowd seemed a tad reserved or maybe even stuck up. Also, the air conditioner was CRANKING even though it was a chilly night. I think it was colder inside the bar than outside on that cold dreary October night. read more

Great retro atmosphere, low priced drinks. Service was poor. Bartender, Paul, not too friendly. Overall a good experience, though.

Love the bar. Love the staff. Love how they support the community. But when I go out for a smoke and someone asks me if I support blow. And I tell the bartender and he just rolls his eyes. I have a problem. I want to go to a safe place to have fun. I don't do drugs and just cause I step outside in front no less do I want to be approached by a drug dealer. And to go back in and tell the bartender and be blown off. They get a star taken away. read more

Love this comfy cozy bar! The drinks are strong and cheap. The bartenders especially Paulie are awesome company! Everyone is friendly and the juke box is great. read more

I first went to This Is It around 1985, I was new in town and they made me feel so at home. Always good to chat and a good drink poured. I will never forget spending time there around Christmas. Thank You ! read more

I used to be a huge proponent of this bar. It had an almost enigmatic nostalgia, but in the past couple years with the changes and updates, I am no longer a fan. The bar has been remodeled, and pretty much all sense of nostalgia has been removed. The awesome juke box has been removed for one of the "digital touch tunes" juke boxes. The comfy retro leather booths are no more, and instead are replaced by narrow tables that barely seat four people at a time. Another big draw from years past was the diverse crowd of bartenders. There were all different age groups, personalities, and all were incredibly friendly. Not so much anymore...Essentially all of the bartenders are early 20s millennials with inept skill and even worse personalities. If I wanted attitude and poor service I'd go to Hybrid. Also the whole addition of "posted-rules" for bar etiquette is obnoxious and really unnecessary. Forget about the "smokers patio" that was in the back alley as the door is now locked and you must now go out the front door and be accosted by homeless people begging for cigarettes. I appreciated the kitschy themed seasonal décor (e.g. Carol Channing Christmas), but it seems like the bar is just trying way too hard with theme nights multiple times of the week. While I respect the need to evolve and change with the increase in number of patrons; and a more youthful demographic, I would suggest to the owners to reconsider many of these changes as detrimental to the TITS "experience" that used to be so enjoyable. Please consider this review as constructive criticism, it is a common sentiment from not only myself but several former regulars whom no longer frequent This Is It, and yearn for what made this bar such a fun place to not only cocktail, but have an experience. read more