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ThirdLove - San Francisco

4.0 (34 reviews)
Closed • 11:00 am - 7:00 pm

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Lizzie S.

So lucky we have a ThirdLove in the city! I came to get fitted and service was so helpful, knowledgeable, and friendly. I love the interior decor (the color palette, the curtains, the seating..everything.) It's very welcoming. I got fitted and bought 2 bras--there's a deal where the more you buy, the bigger the discount! I'll be back to buy more. They have such a nice selection--my size is not commonly available in most department stores. I walked there, but they're conveniently located near a few bus stops and I sometimes bike to the area (Fillmore district) to shop, so it's very accessible!

Their statement on this signage is spot on. Great experience. Great products. Feels great life a second skin. Highly recommend!
Jena F.

I'm so grateful we have a local store we can go to! I'd been trying to find bras that fit me through trial and many returns shopping the internet. Finding the location & parking was really easy. As I entered the store I was warmly greeted by Marie. I told her what my challenges were and that I was clueless on what size or styles I required. Marie provided education, kindness, great recommendations and really listened to my needs. I'm very happy with all my purchases. I saw some of the other reviews here. I'm sorry if you were having a bad day and projected that into your experience with Marie. Our experiences are often mirrors of ourselves. If we see life is phenomenal or life is shit, either way we're right, and universal law will magnify that in our face. It's rarely about the other person. Something to consider. Thank you Third Love SF! Grateful.

Interior
Lorie N.

Thanks to Instagram, you find out about the latest and greatest just by scrolling. Third Love has been a company that I had been intrigued by because of how they marketed their bras. Touted as the "most comfortable" to wear is a lot to prove given that so many other brands claim the same. In the end, we as women have the ultimate say because we're the ones having to wear them. The most unique thing about these bras is that they also include half cup sizes. I don't know any other brand who does this. For me, it was only a matter of time before I would walk in and try out some of their offerings. You would think that I would come in to purchase a bra, but I didn't have the time to try one on this past Saturday when I walked in. What did I walk away with you ask? Granny panties. The bikini kind-- Exactly what I needed. Chelsea was the associate on hand and her immaculate display of underwear in a color wheel had me not wanting to mess it up by pulling and prodding my way through. I explained that my current rotation of granny panties were at the point of being tattered and over worn. It was just time for something new. Since I also didn't have time to go into a fitting room, I told her my size and pulled a pair over my leggings. They were a pair of the "Comfort Stretch Bikinis." The sizing was perfect and I had her grab 5 pairs since they were having a deal: 5 for $45 (Regularly priced at $16 each). The first thing I noticed about these undies is that they felt pretty sturdy even though they are seamless. Sometimes when you get seamless, it's really thin which lends to having them be ideal for no show panty lines. These are not like that. The material itself is on the thicker side and the elastic that runs alongside the waist and through the holes felt that they were going to last more than a few washes. As for being completely seamless underneath leggings, I beg to differ. You could still see panty lines. But, these are still better than your traditional cotton ones. Overall, I'm pretty happy with my purchase because they are comfy and will definitely work when I need them for my non- thong days.

Inside
Kristi G.

I've been a fan of thirdlove for a while now. One of the only places I know that has bras in half cup sizes and it's headquartered in SF. Happy to see a brick and mortar on Fillmore in PAC Heights. You can get fitted for free and everyone who needs a bra can attest to the glory of having the right size. Staff was super nice and helpful. Was there on opening day in the opening hour. The line was about 45 minutes because they were limiting how many could be in the store. Once inside there was a bra donation bin in which you could trade an old bra for a code for a new t-shirt bra online $68 value for the first 1,000. They also had a coffee cart with 2 awesome baristas to keep you caffeinated while you shop.

Wrong under line fit. Im curing cancer. Company should contact me.
Christina M.

I AM MAD at my first 2 bras. They do not fit. I went online and into store. Both do not fot correctly.

I like Kate (on the right) as much (if not more) as the Princess of Wales. Also Sandra on the left was great too!

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I am happy to report that I heard from the corporate office regarding my complaint. I was issued a full refund.

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Ask the Community - ThirdLove - San Francisco

Review Highlights - ThirdLove - San Francisco

“My good friend suggested Third Love as her favorite brand of bras, which prompted me to check them out.”

Mentioned in 7 reviews

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Alla Prima Fine Lingerie

Alla Prima Fine Lingerie

3.9(181 reviews)
0.9 mi•Hayes Valley
•$$$

This lingerie store is the best lingerie store that I have ever been in and I have an interest in…read morelingerie both personally ;) and from a business perspective, since I think it is one of the hardest sorts of shops to be a great service, and this one has that down! They have helped me when I've had a couple of hours, and they have helped me when I have had just a few minutes to spare. They are interested in being of great service and helping you find exactly what you need. I don't have any idea how the buying is done at the store, but they managed to seemingly not have one million different brands, but just a few, but something for everyone. Although it is definitely true that you cannot go in without making an investment, the quality of all of their pieces is extremely high. For example, I bought a pair of pajamas here, some years back, that are still an amazing condition, even though I wear them effectively every day! They also really believe in old-fashioned service and in _really_ helping you figure out the right size, which might change over time ;). Saluting Maddie, in particular, and the entire team who works here. I believe the person who helped me most recently, was named Chelsea, and she was also incredibly knowledgeable. This is a store to make investments and I have never regretted a single one! Although it's true that since I have known it, I have not gone in more than once every couple of years (in my next life, I can go in more frequently!), each time it has definitely been worth the wait! In that way, I would say the value is very high, despite wincing just a bit when I walk out.

I have an extensive collection of lingerie and am always looking to add to it, so I was excited to…read morecheck out Alla Prima. My friend and I entered the store and right away we could tell we were unwelcome. I was checking out some of the wares in the front case when the older employee with short hair and glasses said to me, in the most condescending tone might I add, "These are expensively priced. Maybe you admiring the case itself?" It was so hilariously rude that I had to write it down here on yelp so other people could laugh with me. I'm not sure what kind of day she was having, but as a teacher, I'm always telling my students to stand their ground against bullying. Mind you, it's never that deep. I'm browsing. You work in an empty underwear store. It cannot be that serious. If you come here, make sure you're wearing a hat with a big luxury logo on it or something so the employees don't get scared. Someone in another review for this same store said that Dark Garden at 321 Linden St has better customer service, and their yelp reflects that, so I'm going to make sure I stop there tomorrow. Come here if you want to relive the "big mistake" scene in Pretty Woman.

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Alla Prima Fine Lingerie - Store front

Store front

Alla Prima Fine Lingerie
Alla Prima Fine Lingerie

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Dark Garden - Mark Chester Photography capture of Beauty

Dark Garden

4.7(144 reviews)
1.0 mi•Hayes Valley
•$$$

I remain absolutely grateful to Autumn for all of her help with my bespoke corset needs. She built…read moretwo medical devices (posture harness & leg brace) for me when I thought my back problems were scoliosis-both of which are fashionable and functional. A few months ago, I was in DG being fitted for my Beau Brummell corset (absolute work of art) when I started having lower back pain. I left that day wearing an off the shelf signature waist cincher and the pain disappeared. 2 x-rays and 1 MRI later, I discovered my back problems were actually being caused by significant lumbar spinal damage (Surprise!) It is hard to leave my house/travel by car because of pain & discomfort right now, but what makes movement bearable is how I wear this waist cincher every day. I'm a very fit & active person, but put my hand to God when I say my DG cincher works better than PT, strength training, opioids, and everything else I have deployed in my arsenal to combat chronic back pain. It compresses perfectly & outperforms the (cheaply made) back braces you see on Amazon, not to mention other (non DG) corsets I had in my collection. I can wear my cincher for long periods of time without it digging into my skin or riding up uncomfortably. Self lacing is easy and fast. I am deeply thankful to Autumn for noticing my back pain & selling me this cincher as I left our appointment that day. It allows me to have an almost normal range of motion and improves my quality of life. It's also keeping me from having major surgery. The added benefit is looking beautiful as I navigate serious injury. This matters because having high morale during a low point in life is also important. Again, thank you (I'll be back to finish my Beau Brummell soon)!

Dark Garden is THE place I went before Folsom Faire to acquire the perfect look for Beauty. The…read moreblack mesh corset was perfect off the rack. The folks at the shop are friendly, knowledgeable and helpful. I highly recommend this store.

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Dark Garden
Dark Garden
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Revelation in Fit

Revelation in Fit

4.5(270 reviews)
10.3 mi•Piedmont Ave, North Oakland
•$$

I drove over an hour/50+ miles to Revelation in Fit and I'd do it again! I loved the fact that I…read morecould make an appointment online. I also was able to find paid street parking easily. I learned that this location is the HQ and has a larger stock than the SF store, so I'm glad I came to this one. My fitter, Ani, was amazing! Ani supported me emotionally and physically while I probably tried on more than 20 bras. I never felt rushed or judged. I have a bra that fits me and my body for the first time in my 29 years! I would recommend this place to everyone and will definitely be back. The bras are expensive, but you get what you pay for.

This shop is not close to me. It is a 1hour + destination. It's WORTH IT! Book an hour…read moreconsultation. They will measure you and bring you bras to try on, they adjust them, you will find a bra that you have been waiting for your whole life. Are they more expensive than Target, yes definitely. BUT IT'S WORTH IT! I have gone every time I have changed size or my bras were getting old. Today I went back because my bras were old and not as comfortable and Richelle assisted me. She was amazing, she brought me many, many different bras to try on. I tried pretty bras, utility bras, t-shirt bras, sexy bras and I found my new favorite - so comfortable and also a new sports bra that keeps the girls supported and in place while I Jazzersize. Bring a cash tip for your fitter, they work really hard, not every 32 D is what it says it is, sometimes it's a 32 E or a 30 F, they know so much, let them help you find the bra of your dreams.

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Revelation in Fit - These are on the mirror in their dressing room.

These are on the mirror in their dressing room.

Revelation in Fit
Revelation in Fit - Browse our lobby for the newest styles from our favorite brands. Don't see your size? Don't worry, we have more to choose from in the back!

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Browse our lobby for the newest styles from our favorite brands. Don't see your size? Don't worry, we have more to choose from in the back!

ThirdLove - San Francisco - lingerie - Updated October 2026

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