First, a history lesson. This place was once billed as "Lexington's 100 year old mall." You see, there was a block of buildings put up on that site in the 1880's, and those brick buildings were very classically Victorian in style.
As an urban renewal project in the 1980's, when malls were very much in fashion, they gutted and heavily renovated them, preserving much of the original facade and outer walls to create an upscale shopping mall called "Victorian Square". The place was HEAVILY hyped in mid 1980's Kentucky, with lots of TV ads, and marketed as an upscale destination for dining and shopping.
It was filled with art galleries and jewelry stores and all kinds of pricey boutiques. The decor was meant to emphasize the feel of the gentry going shopping in Victorian England.
However, like several other attempts at bringing a big "destination" shopping center to downtown Lexington (Festival Market and Centerpointe come to mind), Victorian Square flopped. There just wasn't enough traffic for businesses to support the high rent they charged (I dated a girl in college who helped run a store there for a while around 2000 and 2001, the rent was apparently astronomical and despite the store doing moderately decent business, they couldn't afford to stay open).
They used to have a bona-fide mom & pop old time drugstore called Hutchinson's on the corner (complete with vintage soda fountain), where the 3rd Saul Good location in Lexington is now located. However, high rent, combined with increasing paperwork load from the DEA that was hard for a non-chain place to keep up with put them out of business a few years ago.
When Rick Pitino was the UK Basketball coach, he was co-proprietor of an Italian restaurant called "Bravo Pitino's" in the big open courtyard area in the middle of the mall that now sits empty. He got out of the restaurant business before he left Lexington, apparently it wasn't very profitable, even with his celebrity name attached.
It's withered and faded over the decades until DeSha's, the restaurant that had been the anchor of the place was evicted a little over a year ago because they couldn't pay the rent anymore. The place is practically a ghost town inside, only a handful of stores, and most of the time even they seem vacant like the lights are on but nobody is in them and just somehow people forgot to close them down.
They've attempted to revitalize the place by rebranding it from "Victorian Square" to "The Square" and trying to go with a more modern look for the logos and promotions, but that's like putting a fresh coat of paint on the Titanic. If you walk through the place it's still a ghost town.
I'll give it a second star for Saul Good, and for the fact that it serves as a pedway connection which helps link the downtown together, and for the fact I have some measure of hope that some of the new places going in may give it some future life.
That said, it's nothing to go out of your way to enjoy. read more