Another small boutique on the square. Lightly stocked. Mostly clothes. Some accessories. Bought a baseball cap with a logo of my hometown. read more

This is the sort of store where you get a conciliatory "hello" when you walk in but then nobody else speaks to you. My guess is that I do not fit their body type or maybe I don't look like I have enough money. Who knows? Been to many little boutiques like this across the country. They have limited clothing items with brands like Paige you can find at Nordstrom and way overpriced jewelry. They give you that smile without their eyes when you leave even though you could have spent money on a daughter but they've made assumptions about you. Ick. No thanks. read more

Fantastic store and great service. Thoughtfully curated clothing and jewelry. I loved almost everything in the store.

I went into this store with three other BIPOC women a couple times on my trip. The women in the store not only didn't acknowledge us, but they just sort of stared of us while we walked into the store. The women were exclusively attentive to white women in the store. It was hurtful, disrespectful and disgustingly obvious that they saw us as "others". I actually ended up confronting the woman at the front desk about it, and they both insisted that wasn't the case (while one of them was calling someone on the phone). As they walked out, they literally whispered to each other. read more

Other Yelpers report that this is a great store for the 20 - 30-something gal. I'll officially extend that upper range (not saying by how much) as I, too, like to look at beautiful merch. The Loop is an enticing shop right on the Sonoma Square, with cute clothes, jewelry, and beautiful little things (like shapely hourglasses) that will announce to your visitors that you have some seriously good taste. That said, bring along your fat wallet as we're talking $400 purses and the like. Me? I'd rather fly to Kauai. But a $40 - $80 hourglass to sit on my table and broadcast my fine interior decorating skills? I could spring for that. read more

There is no sign on the door requiring people to wear masks, the employees and customers are not wearing masks. I asked around about it and apparently the owner is refusing to put up a sign or require and will probably be shut down soon. Will definitely not be entering until they change their policies. read more

Ugh! Gonna have to change my rating. I was in this store on Tuesday when the Sonoma mask mandate was in effect and the employee that was working was not wearing a mask. Every other place I visited in Sonoma all were wearing masks. I have shopped in this store a half a dozen times since the pandemic and the owner and the employees NEVER wear a mask. They also allow customers into the store and dressing rooms without masks, even during the height of the pandemic. No idea why they choose to disregard CDC standards and the county mandate but I am done shopping here. read more

I have walked by this store on two different days since they reopened. The employees do not wear face masks, which is required during the Covid19 pandemic. I will not be shopping here. read more

I love to support small businesses but was so disappointed with this store. I went in on a Saturday and no one was wearing a masks. None of the customers nor the employees. Will never go back. read more

Love this shop! Great selection of gorgeous & timeless denim, and the owner is so personable and chill. We're both voracious readers; we talked books and got so excited giving each other recommendations (truth be told, I'm on a mission to get everyone to read The Goldfinch and Madeline Miller's two amazing novels, among others). I was super pleased with my purchase and am excited to go back sometime soon... maybe even tomorrow before vacation ends - my pocketbook be damned! read more

Cosabella lingerie, Trina Turk, Citizen jeans, cute accessories, and even Velvetmen guy's clothes... gotta love this gem of a boutique right on the square. Edit: -1 star for getting rid of their guy's stuff. I would really like to support local Sonoma businesses when shopping for the bf, but now when he needs to get stuff we end up going to the boutiques in the city. read more

The Loop is by far the best place to shop clothing and accessories in Sonoma. I try to buy local as much as possible and the owner, Andrea Jensen, is a true local! I have no problem admitting that I like to buy the brands that I want to wear! The Loop has them all, just to name a few: Tysa design, AG jeans, Toms, Cosabella, Chan Luu...you get the point...they're all great! In my opinion there is something here for everyone no matter your price point. I find gifts, purses, wallets, shoes, undies and more! If you haven't visited in at least a year you're missing out. Did I mention the sale room? Just Sayin' To match the amazing apparel and sweet owner, the Loop has an amazing and calm atmosphere that welcomes anyone to shop. read more

I love The Loop! Best customer service and the cutest clothes in town. The owner Andrea has impeccable taste and chooses the best items from each line she carries. As a regular customer for years I'm embarassed that it took me so long to write this review. I can't recommend this place highly enough, definitely a MUST visit if you are in Sonoma. read more

The Loop is the only place in town that carries the perfume that my Fiance wants. Every time I go in I'm always greeted promptly and nicely. The owner, Joene, is one of the sweetest people I've met in any of the plaza stores. As said, don't expect bargains. Everything is top notch though. Money well spent read more

This is one of my favorite small shops ever. The clothes are casual with real style. Well selected and displayed to give you ideas of how to put things together. You don't see these clothes around in the big stores, so you can pull your own look. Well priced. If you need a size they can often order for you. Very knowledgeable owner. Really a great find. read more

Love this shop. Beautiful and unusual items. Staff is ALWAYS friendly and helpful. I would recommend this shop to everyone! A real gem in Sonoma. read more

Overpriced. The owners are rude and disrespectful especially the college student that works there. I can find all these clothing designers at other stores for less price. There isn't anything special about this place. read more

I think this boutique is so cute. I shop here each time im in Sonoma. If Janet is working, ask her to assist you. SHE IS AWESOME! This is why im always broke when I get home. See you soon! read more

Customer service sucks!!!!! Never did the person at the counter acknowledge me once! Stayed glued to her phone the entire time I was there, at least 10 minutes, and walked right past her looking at all the racks. WTF!!! I work retail at an upscale boutique and would have been reprimanded if I displayed this type of behavior towards a potential customer. I would never step into this boutique again and would not recommend it. This whole experience threw me for a loop!!!!!!! read more

Really cute boutique with cool brands. Picked up a couple of things. Customer service was great. I was visiting the area and asked if there was a place nearby for a manicure. She made an appt. for me and showed me how to get there. I will totally stop in here again the next time I'm in Sonoma. read more

Love this clothing store although don't go looking for bargains. Lots of fun unique clothes handpicked by the owner and cutie pie manager, Andrea. I bought the cutest pair of pants there and received tons of compliments. read more

Such a beautiful store. Amazing editing of some fabulous brands...Velvet, Mother, AG 360 Cashmere, etc...a classy professional boutique. The gals are super friendly and helpful. They even give great recommendations for local wining and dining. Don't miss their second new store The Loop at Cornerstone on Hwy. 121....another beautiful store and other fun shops to peruse. read more

there is no better help is not a better place for women to shop in sonoma or any place in napa or the whole darn valley except. the loop 461 1st st sonoma w 95476 the very best any where the grls are the best friendly,great help they are very aware of what goes with what leave some for me geri love all of you read more