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The Flour Box Bakery

5.0 (2 reviews)
Open • 12:00 pm - 5:00 PM

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Nielsen's Frozen Custard

Nielsen's Frozen Custard

3.6(259 reviews)
5.1 mi
•$

Ladies and gentlemen...it's frozen custard, and it is AMAZING! Nielsen's Frozen Custard is one of…read morethose places where you really don't need to overcomplicate the review. It's rich, creamy, ridiculously good, and absolutely worth the stop. And the Concrete? GET THE CONCRETE. Thick, loaded with whatever mix-ins make you happy, and somehow every bite reminds you why frozen custard is in an entirely different category from ordinary ice cream. If you're anywhere near Nielsen's, do yourself--and your taste buds--a favor and stop. Don't drive past. Don't tell yourself you'll get it next time. Pull in, order a Concrete, and enjoy your life choices. Five stars. Fantastic custard. Happy taste buds. ZERO regrets!

Come for the Custard, Skip the fries If you've never had…read morefrozen custard, let me set the stage. It's similar to ice cream but denser and richer because it's churned in a special machine that incorporates significantly less air. It also must contain egg yolks, which many ice creams skip entirely. The result is a smoother, more indulgent texture that's in a category of its own. Nielsen's leans into that heritage with a menu that covers concretes, mix-ins, floats, sundaes, multiple sizes, and a full food menu straight out of a 1950s cafeteria. Nostalgic, ambitious, and a lot to choose from. I visited the South Jordan location and have to be honest about the full experience. The tables were dirty, the staff (mostly teenagers) were focused on the counter and not on cleaning, and the wait was long enough that I nearly walked out. The double burger was unremarkable, the fries came out unsalted, but the corn dog was surprisingly good. None of that is why you're here, though. The cherry almond concrete is why you're here. It is outstanding! Generous almond pieces throughout, and the cherry flavor tasted genuinely real, not like something from a syrup bottle. I've had frozen custard all over, and this is legitimately my favorite. My advice: skip the food, go straight for the custard. Nielsen's earns every star on that alone.

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Nielsen's Frozen Custard - Interior

Interior

Nielsen's Frozen Custard - Chocolate concrete with "brownie"

Chocolate concrete with "brownie"

Nielsen's Frozen Custard

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The Flour Box Bakery - bakeries - Updated October 2026

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