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    The Eureka Room

    5.0 (20 reviews)
    Open • 12:00 pm - 6:00 PM

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    Seating area with art
    Kaysha R.

    What a fun spot! I love that they feature wines you can't really find anywhere else. Although nestled in a row of wine tasting rooms, they pull out the hidden gems to give you a taste of some special Arizona wine flavors. The folks here are also really knowledgeable, helpful and excited to share the story of Arizona wines (and their local wine makers), so don't be afraid to ask! Wines aside, the art here is amazing! I wanted to take home so many of the paintings. The sitting areas, super comfy couches, back room which host small events, are all wonderful spaces to hang out and sample some of Arizona's unique and wonderful wines (and art!)

    Wine flight
    Jenny F.

    Such a beautiful and vibrant spot! The aesthetic and artwork are absolutely stunning -- you can tell a lot of thought went into the vibe. We came here to celebrate my best friend's bachelorette party and had the pleasure of meeting Val. She made us feel so welcome and comfortable from the moment we walked in. You can genuinely feel her passion for what she does, and it made the experience that much better. We asked her to pour us her favorite wines -- and wow! I've never liked Chardonnay before, but the one she recommended totally changed my mind. Out of all the places we visited in Old Town, this was by far our favorite. I can't wait to come back!

    I almost didn't go in. But I saw female owned sticker and peeked through the windows. I was greeted warmly by the owner. I was immediately impressed with her and the space! I had a mead while I chilled out and read. Some awesome art. Wish I could have bought several pieces. I seriously could spend hours sipping on wine and reading or writing. I wish there was a place like this is LA. I look forward to visiting again on my next trip. Hoping it's a girls road trip.

    Featured wines
    LuAnne S.

    We finally made it in to The Eureka Room and it was even better than expected-amazing selection of wine and great service, fun vibe. Val was awesome and had great recommendations for wine. We can't wait to go back!

    Inside
    Sam W.

    Came by on Saturday afternoon and it was such a delight! The place is eclectic and full of local art, which gives it a unique charm and a sense of creativity around every corner. There are several little rooms and cozy seating areas to choose from, each with its own personality, making it feel like you can find a new favorite spot every time you visit. It's the kind of space that invites you to slow down and really enjoy the atmosphere. The wine was delicious and paired perfectly with the relaxed, welcoming vibe. Overall, it's absolutely worth a stop if you're looking for a laid-back afternoon destination that combines local culture, character, and great drinks!

    A view from a table alongside the front window. People watching in one direction, art and conversation in the other. It's a perfect perch.

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    2 months ago

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    9 months ago

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    1 year ago

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    3 months ago

    The service was great! Val is so nice and so knowledgeable about Arizona wine. Such a comfortable place. Highly recommended.

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    9 months ago

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    7 months ago

    All 5 wines in the tasting were delicious and the stories shared were so fun!!! Plus they have art for sale.

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    1 year ago

    Great local wines. Val is amazing. Walk through some great and often little known Arizona wines.

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    Ask the Community - The Eureka Room

    Review Highlights - The Eureka Room

    “We popped in and asked Val for a recommendation and she poured us a glass of something we may not have thought to order on our own.”

    Mentioned in 6 reviews

    Read more highlights

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    Wines are excellent! I'm not a huge fan of AZ wines, but I have found a handful I like. Honestly I…read morelike imported or Santa Rosa/Napa, CA wines. HOWEVER, Southwest Wine Center was a pleasant surprise. Nancy (I think that was her name, my apologies) was excellent, knowledgable and says she's an alumni of the program. It's so fun that this wine tasting room is part of a real, student and alumni involved viticulture program for Yavapai College. Also, my husband and I went to the 2026 Pecan and Wine festival in Camp Verde, AZ and there were a ton of wineries providing tastings and I disliked all of them except the Southwest Wine Center! Always smiling, always friendly, always delicious. If you visit the tasting room, expect beautiful views of the vineyards and fantastic, knowledgable staff. They have outdoor and inside seating. You can get your tasting of wine or hard alcohol they also make and offer flights.

    This wine tasting center is in a gorgeous location with views of the vineyards and views towards…read moreSedona and the building is a very modern industrial style with roll up garage doors, a caged stone fence on the patio and various metal art pieces. I went for a combo yoga and wine class through Yavapai College. We started with an excellent 1 hour yoga session on the patio overlooking the vineyards. The instructor was very good and also accommodating for various skill levels. As part of the class we had a wine voucher. I tried the Tannat, a grape that can be hard to find and it was excellent. Highly recommend stopping by.

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    Vineyard view from the patio

    Southwest Wine Center - From the lounge, you can enjoy an open, scenic view.

    From the lounge, you can enjoy an open, scenic view.

    Southwest Wine Center - The patio offers a stunning view of the vineyard and surrounding landscape.

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    The patio offers a stunning view of the vineyard and surrounding landscape.

    Merkin Vineyards Tasting Room & Osteria - Merkin Vineyards Tasting Room & Osteria as seen from across on W Pinal Street. On street parking, easily accessible.

    Merkin Vineyards Tasting Room & Osteria

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    We came on a rainy Saturday night with no reservation. It was surprisingly busy inside, we asked…read morefor the wait and the hostess said about 45 min. We decided not to stay so we left. We ended coming back about 10 min later because there wasn't too many food options around the area. The same hostess asked if a table was ok and we said yes so we ended up getting seated immediately. We were a little confused We ordered a few things, Garden salad - the portion was big but the vinaigrette dressing didn't taste like anything. I wish we got a different salad since it just tasted like plain wet salad (4/10) Pesto Pizza - very good pesto flavor and I really enjoyed their pizza dough. I wish we added some type of meat ontop because it felt like it was missing something. I'd probably get it again and ask to do that (6.5/10) or a (8/10) when I added the chicken Chicken piccata - this dish was good, chicken was a little dry. It came with polenta that was very flavorful. I was using this chicken to eat with the pizza and salad. (7/10)

    Merkin Vineyards and Tasting Room is hands down one of the best wine and dining experiences I've…read moreexperienced in Arizona! From the moment you arrive, everything feels thoughtfully curated. Starting with the charming tram/trolley that takes you up to the restaurant, offering a fun and scenic alternative to climbing stairs. We started with a wine flight, and I have to say--the white wine options were outstanding! Crisp, refreshing, and beautifully balanced. Each one had its own character, and the staff, super knowledgeable and happy to walk us through the flavors and pairings. If you're a white wine lover, this spot is a must. The food was equally memorable. Hubs ordered the muffuletta sandwich which included layers of flavor with high-quality ingredients on a lofty rosemary focaccia bread- delish! I ordered the house salad & added organic chicken. This salad was fresh, hearty, and full of vibrant farm-to-table goodness. You can absolutely taste the difference. We enjoyed sitting outside with beautiful Arizona weather on the patio. This spot is perfect for sipping wine and soaking in the views. Merkin also offers canned wines to-go and a fun selection of merch, which makes it easy to take a little piece of Merkin home with you. Whether you're a wine connoisseur or just looking for a relaxing day with great food and drink, Merkin Vineyards is a gem. Personally, I can't wait to return!

    Photos
    Merkin Vineyards Tasting Room & Osteria - Merkin Vineyards Tasting Room & Osteria as seen from the corner of N. Main Street and W. Pinal Street.

    Merkin Vineyards Tasting Room & Osteria as seen from the corner of N. Main Street and W. Pinal Street.

    Merkin Vineyards Tasting Room & Osteria - Merkin Vineyards Tasting Room & Osteria. From the corner of N. Main Street & E. Pinal Street. Photo w/vintage filter.

    Merkin Vineyards Tasting Room & Osteria. From the corner of N. Main Street & E. Pinal Street. Photo w/vintage filter.

    Merkin Vineyards Tasting Room & Osteria - Dying over this richly hip decor. And that light fixture!

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    Dying over this richly hip decor. And that light fixture!

    Merkin Vineyards Hilltop Winery & Trattoria - Caesar salad was fresh & delicious

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    Girls' trip to Cottonwood and one of our favorite stops: Merkin Vineyards - Cottonwood!…read more Amazing views, the most gorgeous sunset, and SO much good food. We had the Merkin Mac & Cheese, Grilled Wagyu Bistecca, and Gnocchi--and of course, all four of us did the Chupacabra wine flight. And the service deserves a special shoutout! We had been trying to get an Uber or Lyft for over 30 minutes, and every ride kept canceling. The staff overheard us trying to figure out how we were getting home and immediately stepped in. They called a local taxi for us, and it showed up right away! Good wine, great food, even better views, and the best girls to share it all with.

    After an awesome train ride in the Verde Canyon Railroad in Clarkdale, we celebrated my birthday…read moredinner at Merlin. We've been so intrigued by the hilltop prominence of this beautiful building that we had to make it a special event (such as my birthday). The 100 steps from street level to the restaurant entry were easy and safe regardless of the several downpours that occurred that afternoon. Alternatively, patrons can easily drive around the hill to the restaurant entry. Or even more fun, take the funicular cable car from street level to the entry, riding along side of the vertical steps. Once inside, the hostess was adorable and friendly, quickly seating us per our reservation request to sit as the bar which has the most stunning views of the surrounding canyon all the way to the hills of Sedona. Once seated, our attentive bartender Lalo gently moved into action with beverages and our dinner order. The Salads are tasty and unique with some fruits and nuts. The pizza was baked perfection with lots of Pelleroni, and the Papardelle Pasta with Short Rib Red Sauce was excellent, loaded with sauce and meat, with homemade pasta noodles cooked to perfection. Our bartender graciously brought us a couple desserts on the house for my wife and me to celebrate...Baked Alaska and of course Cannoli's. So much delight that we had to bring home a portion of each plate. Maynard, you've done justice to this restaurant and to Old Town Cottonwood. Keep up the great work and Rock On! PS Apologies for no food photos...we immediately jumped in.

    Photos
    Merkin Vineyards Hilltop Winery & Trattoria - Chupacabra Rosa

    Chupacabra Rosa

    Merkin Vineyards Hilltop Winery & Trattoria - Sunset views anyone?

    Sunset views anyone?

    Merkin Vineyards Hilltop Winery & Trattoria - View from the top of the tram

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    View from the top of the tram

    The Eureka Room - winetastingroom - Updated October 2026

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