Not to sound too contradictory, but I remember the first time I unknowingly went to The Dominion. It was with my school and we went and seen Harry Potter No.1 (I forget the names - Chamber Gobbler Secrets something).
Anyway, it was great back then as a blossoming child with the world at his finger tips. Fast forward to 2013 after its revamp while keeping its vintage feel, it offers me (a young 24 year old with a clearer outlook on life) a different service. The Dominion now offers me a form of class, style, uniqueness, self image, and not forgetting, comfort to my cinematic experience. It's also out of the way of the busy, hectic cinemas that reside in the City Centre.
This 75 year old cinema lives in the quiet peaceful area of Morningside, along with it, independent shops and beautiful houses. Morningside is kind of like turning the volume down on a noisy record and hearing the birds chirping instead (leaving the congestion of the populated City Centre behind).
P I C T U R E T H I S :
* Walking out of town barefoot with the sun in your face and Bon Iver in your ears *
I do have some minor quims about The Dominion though. One being that it still holds a certain family vibe to it, which is fine, but if you went to see a kids movie I feel you'd find yourself in the middle of family disputes over who ate the last Haribo and who gets to sit next to Mummy. I presume that these things are bound to happen in any child environment and I haven't been to many children films in the cinema as a adult so I can only presume such an outcome (probably from seeing these situations in films, or from being a little rascal myself once!). Anyhoo, my point was that the general environment (such as the entrance and queues can be filled with families on certain "family show" nights.
My other niggle with The Dominion is that they have a short variety of new films out at one time compared to the industrial Cineworld and Odeon. As a small independent cinema they actually do quite well to tap into the mainstream market and even have Orange 2-4-1 Wednesdays which I thought was pretty neat! But yeah, their overall selection and viewing times are quite limited due to the above.
All-in-all, I have been there about four times to see new releases and I've loved the place. The seats are big ass recliner LazyBoy style with little foot cushions too. At every show they offer free re-fills on Medium sized drinks (Coke, Fanta or Sprite) and in the late night showings (after 6pm) they even hand out complimentary mini tubes of myself (Pringles) which is a nice touch! :)
You do feel like you are watching a movie in your living room where someone has done a 60 minute makeover and kitted it out with Surround Sound, Big Screen, Dimmer Lights, and those big red suede panto curtains. Oh and a intimate number of your neighbours (which you forget are even there cause you're so comfy).
The Dominion has a Gold 1 & a Gold 2 screen for everyday attendees with one of them being a lot bigger than the other. They are not cramped in anyway though. There is also a Gold 3 and Screen 4 for members while also having a private party room called the "Red Star" screen for a VIP bespoke viewing experience (champagne, chocolates etc) which is really nice for a special occasion or a business screening with potential or existing clients.
I recommend you at least try The Dominion once over your normal cinema. The prices are a couple of pounds dearer (depending on what cinema you usually go to) but you have to remember that extra couple of pounds is going towards a much more tailored service and also contributing to a local independent company.
So give it a movie or two.
Let me know what you think! :) read more