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    The Chapter

    4.7 (12 reviews)
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    Jennifer M.

    Chapter Books in New Braunfels is an absolute gem. It has a romantic, gothic charm with a slightly dark, cozy vibe that makes it the perfect spot to dive into a good book or just savor some yummy coffee, this place hits all the right notes. The atmosphere is quiet and calming, with beautiful little trinkets and decor details tucked into every corner-- The staff is warm without being overbearing. A hidden retreat for book lovers, introverts, and anyone who appreciates a slow, thoughtful moment in their day. Highly recommend this whimsical escape.

    Upstairs loft
    Kat H.

    If your a book lover beware! This adorable stop is a readers dream!! From every romance series you could think of it's gonna be a challenge to not walk in and walk out without your hands full of your next read!! With so many gorgeous books, book gifts and so much more!! Hurry in, grab a deliciously brewed coffee and get to reading ASAP!

    Downstairs
    Lea M.

    The ambiance and atmosphere of this place is SO neat!! Very calm and has a little nook for kids to play. Service was also great, baristas are always so sweet. Coffee is where I knocked off a few stars, it is not the best, nor is the matcha. Overly frothy/ thick but other than that if you are just coming here to get some work done it's great.

    Upstairs

    Gorgeous place, nice service super cool upstairs area. Great place to hang out, study nice and quiet. coffee is just fine

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    Pecantown Books And Brews - Beet Ruben sandwich with iced latte

    Pecantown Books And Brews

    (83 reviews)

    $$

    Almost exactly two years from our first coffee shop review, it's kismet to return to the town that…read morestarted it all. This little corner bookstore/wine bar/coffee shop cafe has everything you'd need to spend the day relaxing and reading amongst friends. Ordered the usual: decaf flat white with heavy cream. A small wait, as the place is busy on a Sunday afternoon. Plenty of opportunity to browse the shelves of books and such. Y'all, the short wait is worth it- this is a perfect cup! Ratios are just right! Hot and steamy, with a very flavor-forward coffee that cuts thru the richness of the cream and soaks your mouth in deliciousness. 5/5 excellent! Met another Miata owner outside, so obviously the people with good taste stop here.

    My friend and I literally just came here to use there bathroom after driving a long while (which…read morewas spacious and clean by the wa), but this place was soo cute! Bookstore, coffeeshop, and gift shop all in one. In what looks like a refurbished home. Every room was uniquely designed. I loved the the wallpaper in the coffeeshop room. Great store to peruse for treating yourself or for gift giving. And a bookstore with a pretty good size collection and categoriesfor it not to be a library or chain store. I was pleasantly surprised to see a black history month display of book, how inclusive. They also had a kids corner area. And there was what looked like a book club group chit chatting in the back. Lots of little nooks and space both inside and out. If I lived in this town I could easily see myself making this one of my fav places.

    The Chapter - bookstores - Updated May 2026

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