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    The Back Yard

    5.0 (1 review)
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    1 year ago

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    Portobello Road

    Portobello Road

    (8 reviews)

    $$$

    MY HAPPY PLACE!! Every business owner should be like Talia. She's so friendly, inviting and excited…read moreabout every customer who comes into the store. It's so obvious that she loves and cares about her work. This store is adorable - always a solid offering of trendy and timeless clothing, quirky/fun gifts, plants, accessories, etc. Sort of like Target x10000 (you go in for one thing and walk out with 30). So much thought has been put into each product and detail of the store itself. I normally have to steer myself away from boutiques because I'm a poor young person and can't afford boutique pricing, but everything here is fair, affordable, and (yes it's true) high quality. I've been shopping here since it first opened and this place has always been quality/lovely! Whenever I'm back in Ames I have to swing in. If you're in the area, do yourself a favor and visit :)

    Although the owner is very kind, after my best friend made a purchase, I searched for the brand,…read moreand they sell the clothing for less than half of what it is priced at in the store on amazon. I only hope my review can help other college students be smart about their money and realize, as my friend did, that instead of supporting a small business that she thought she was, it still supports unethical fast fashion. I also know how hard my friend works for her money, which is why I was prompted to write this. Even if it is legal, I find it wrong to upscale and mislead college students.

    The Back Yard - vintage - Updated May 2026

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