Four years ago, my wife and I visited this establishment and had one of the best customer service experiences we've ever had. The employee working that day was welcoming, knowledgeable, and genuinely invested in helping us enjoy our visit. She guided us through wine tastings, answered questions, and created such a memorable experience that we purchased over $100 in wine and merchandise. In fact, that experience was so exceptional that it was the main reason we decided to return four years later. Unfortunately, our recent visit was the complete opposite. When we entered, the employee working was on her phone and did not acknowledge us at all--not even a simple "hello" or "welcome." We spent time browsing and discussing what we might purchase, and I even commented out loud that I wasn't sure what we wanted to buy. Despite several opportunities, no assistance or engagement was offered. The only reason we made a purchase at all was because we remembered and wanted to relive the wonderful experience from our previous visit. We purchased frozen sangria slushies, but we had every intention of buying much more. I was interested in purchasing wine, a tumbler, and a hat, and we were considering additional bottles of wine as well. However, when my wife was placing our order, the employee seemed irritated that she had to repeat herself and raised her voice in a way that made us feel like we were inconveniencing her. At that point, we decided not to spend any additional money and left with only the slushies. As someone who manages customer service for a living, I understand how much impact a single employee can have on a customer's perception of a business. Based on our experience, I would encourage management to review the level of customer service being provided and invest in staff training where needed. Exceptional customer service creates loyal customers and drives sales; poor customer service does exactly the opposite. We returned because of the outstanding experience we had four years ago. Sadly, this visit ensured that we will not be returning again. It's disappointing because the products are great, and we genuinely wanted to support the business. Unfortunately, the customer service we received made that decision difficult. One employee created a customer who came back four years later. Another employee lost that customer in a single visit. read more

If you are looking for a business where you automatically feel welcomed by your best friends, then this is your place. Debbie & Lettie are the absolute best at giving you the best experience. Make sure to get the tumbler to-go for discounted prices on refills!!! We'll be here every time we're in Fredericksburg. read more

Get the plastic cup! You can bring the cup back for low cost refills! The half n half peach and sangria are to die for!!! So much flavor and so strong. Also the shop is super cute with a ton of gifts and souvenirs There's also beer on draft read more

Texas Wine Cellars - Sangria and mango Bellini - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

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We stopped by Texas Wine Cellars to pick up some wine to enjoy in our airbnb when we were in Fredericksburg for a few nights a few weeks ago. The store is charming, the service was good, but I wish they had a greater selection of Texas Hill Country wines for sale. They definitely had some of the more common and available labels, but the selection isn't large and doesn't get very deep on the list of Hill Country winemakers. Still, nice place to stop in if you're walking down Main Street. read more

It's a cute little drop-in to grab a couple of bottles of wine to go and an amazing frozen sangria!

The shop that's connected to the popcorn factory, Big Pop's Popcorn, they share an entry space but separate them to two different rooms when you walk in. It's a quirky little wine vendor that has great frozen sangria. The hosts are down to earth. I say pop in and grab a frozen drink and then continue on your walk down Main Street. read more

Texas Wine Cellars - Entrance view - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

Drinks all around. They have drinks for kids and grown ups. Wife got some great wine, while I got a good IPA beer.

I went in here twice to get my peach Bellini and left. I got the tumbler since it seemed like the better deal and you could bring it back for refills, which is exactly what I ended up doing the next day. Those peach Bellinis are smooth and go down easy! They are also filling. I noticed after sucking almost a whole tumbler down I didn't have a lot of room left for dinner. The staff here were wearing masks due to Covid. Although like many places in Fredericksburg there were some staff members that were a little lazy with the mask. Wear your mask properly please. I was in and out and didn't hang around to browse anything because I wasn't comfortable. read more

Texas Wine Cellars - Peach Bellini - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

The best wine swirl slush and the best prices in town! Opt for the big one with their plastic reusable cup so you can get discounted refills! Plus if you're looking to shop wine goods, they're one of the best selections in town. Always a great time to be had in here. read more

Walked in while it was busy, but the atmosphere was amazing. It's a bit small, but the staff was super pleasant. We got some sangrias and they were delicious. Would totally come back here again for another round. read more

Closing this place down 4th of July!! Absolutely best service, friendly staff and best sangria Bellini ever! read more

Texas Wine Cellars - The BEST Sangria Bellini I've ever had. Not to sweet and not too sour. - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

This was a fun stop in Fredericksburg. They had sixteen beers on tap, and you can buy them in a bunch of ways. Growlers in two sizes, pints for $5, a taste for a buck, or a flight of five plus a pint for $8. They have it all -IPAs, wheat beers, hard ciders, stouts, etc. The honey apple hard cider was a real surprise- it was tremendous! read more

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Best winery in Fredericksburg that we visited on our trip. Sandy and Randy were the best hosts! The building is also brand new and beautiful. read more

This place is so cute! They have all sorts of cute decor and Knick knacks. This is a great place for Christmas or birthday gifts. The staff is also super friendly and the frozen sangria and bellinis are delicious. read more

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They have a large selection of Texas Wines and beers from all over Europe and US. If you like wine I recommend buying the tasting with a Glass for $15. You get 4 tastings and a free glass that is filled with your choice of wines. Refills are less than $8. The staff is very friendly and customer oriented. read more

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Wine was great. Service nice but how can you sell wine beer and drinks then tell your paying customers they can't use the bath room that they need to walk 2 blocks to the Christmas store and use theirs read more

Had a great time doing some beer tasting at Texas Wine Cellars. They sell Wine, Beer and a wide variety of Merchandise! Stop by and give them a try! read more

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Buy a souvenir cup with drink and get refills as a discount as you walk up and down the strip! read more

Texas Wine Cellars - Buy a souvenir cup with drink and get refills as a discount as you walk up and down the strip! - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

Just overall...Boring. Staff was nice, but in no way excited to serve you. Not very interactive and failed to make any recommendations. $1 for each small taste in a tiny plastic container. BONUS: They have Bellinis (yum), wine, and a few draft beers by the glass available to go....take with you and enjoy while strolling Main St if you like. They really encourage drinking in Fredericksburg. I'm sure it helps loosen up the wallets for all of the retail shops too. :-) read more

A super friendly not intimidating or pushy place to explore and try out some different beers and wines. I will definitely be back. The older gentleman overseeing the store the day I came in was great, very hospitable. Even though, I do think he might have been a bit perturbed with me for taking the last 3 Real Ale seasonal October Coffee Porters he had in stock (I was overwhelmed with joy as everywhere else has been out of stock now for a bit). They have a good selection of local Texan wines and beers. They also have a decent selection of imported beers as well. I LOVED that you could just pick up a recycled beer 6 pack and mix and match your own selection of beers - from imported to local Texan. Also, very cool bonus is that the store has some beer chilled and will open for you as the town allows you to just pop the cap off your drink and walk along the streets exploring enjoying your brew. read more

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All I can say is the sangria slushy is AMAZING!!! They are so friendly and accommodating and the place is so quaint that you can't help but to love this place. I Highly recommend it. read more

The ladies here are great! Super friendly and ready to serve and answer questions. Their frozen peach Bellini is one of the best in town. Get it to go and walk the streets! read more

Texas Wine Cellars - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

We stumbled across the place while walking down Main Street! Lovely owner who was very helpful. If I remember correctly, it was $13.50 for a 4 wine tasting and a glass to go! If you return the next day with your glass, your refill is $7.50. We went back read more

Came here with a group and noticed why all the crowds were here and saw they had a selection of beer, wine, and margaritas. Which they had a pretty good selection of Texas wines. The lady that was serving us was drinking while working with my group. She must have been a bit buzzed because she made a mistake on which wine I wanted to try. Wine tastings were a $1 which really isn't worth it. It's only a small little cup, not even a glass they gave us which I think was a rip off. I decided to order the sangria margarita with a tumbler and drink it while walking around Fredericksburg. It tasted pretty good but $15 sounds over priced. But I have been looking for a wine "sippy cup" to drink around so that made due for one plus it was cute to not buy. I probably would give this place another try if the employees were sober. Overall it's alright nothing too fancy. read more

Texas Wine Cellars - I wish I had taken a picture of my sangria margarita but it was so good I forgot! $15 for margarita with tumbler. - Beer, Wine & Spirits Near Me - Fredericksburg, Texas

What a delightful little place. Great selection of Texas beers and wines. The woman at the desk was very helpful in selecting something each of us would enjoy. Overall it is a great pit stop while you're walking Main Street. Take a beer or wine to go and continue walking. Would definitely recommend! read more

Texas wine cellars has given the best experience regarding wine and craft beer tasting alike! The bartenders were nothing but the most exquisite! I've never had better suggestions nor have learned more about wine and beer besides here. They take the time to make personal connections and administer quality recommendations, and I have not been more pleased. read more

Okay well I guess the girl didn't give me my wine stopper either. Such a waste of damn money. I really shouldn't have to recheck my bag for two items. Go ahead and hate your job but don't make me waste my money. read more

The sangria here is really good! I like that they have beer on tap also! The customer service was great and everyone was very nice.

Awesome place! The best start to our wine tasting, the ladies her really rock! After being pretty woman at another wine room, these ladies welcomed us with open arms! Will definitely be back there. read more

We stopped in along our route of main street wine tastings, but opted against doing an actual tasting here. The tastings were $1 per tasting and they had so many choices that it seemed more appropriate to just buy a bottle of wine for $16 and leave it at that. They have frozen sangria, and offer to-go cups for you to take your beverage of choice with you while you walk along main street. The older gentleman behind the counter was nice and let me sample the strawberry wine before we bought our bottle. All in all it was a very cute little wine shop and the staff made the experience feel welcoming. It's getting 3 stars simply because it was just an average wine shop. We would stop in here again. read more

Right when you walk in you feel welcome. They have free beer tastings, and you can even get a beer in a plastic cup that you can carry around Main St. with you! We did a beer tasting, and the lady pouring for us was so nice and friendly and genuine. This is how business should be done. Whenever I think about my experience here I get a warm fuzzy feeling inside. The girlfriend and I went here three times in one day, and we will definitely go back the next time we're in Fredericksburg! I can't recommend it enough! read more

We walked in and asked to do a wine tasting and the girl behind the counter was very rude! Save your money and move on to the next one... trust me read more

I really like walking around Fredericksburg. This place has a lot of beer/wine products from both Texan producers or foreign producers, since there is a wealth of German culture in Fredericksburg. Mrs. B and I stopped in to check out the inventory. We approached the vendor offering wine samples, but he seemed far more interested in discussing his products with the two young women tasting the wines. OK, we know it goes... read more

My favorite tasting on Main Street. I ended up buying 3 bottles! Liked the selection and the Santa Maria Malbec. Great beer choices as well. Nice staff, well set up and clean. I like that you can get wine or beer to go and wine tasting is free if you buy a bottle. read more

Went here just yesterday & was served by Katie and Nancy, the whole group of ladies working there were beyond friendly, laid back, and fun! Great atmosphere with local wines, who could ask for more? I'll definitely be back to this place! read more

Went to get a drink and they charged me for an 18 dollar drink because it came with a tumbler. Didn't even ask if I wanted it. Really bad business practice. read more

This place is great. You can sample a selection of wines from a variety of vineyards and get a glass to go. The help is very courteous and knowledgeable. Always a stop for us. read more

Wow! The owners are the nicest people and treated us like gold. So kind, helpful, and inclusive. I bought all of my Christmas gifts here tonight - cute, cute things and great beer and wine! Thanks from the Florida girls! read more

The tastings were cheap. The frozen peach and sangria drinks were very refreshing for a spring afternoon.

One question, why close early at 4:30 when the sign says you close at 5? My family and I fixed our shopping schedule thinking we would be able to make it before 5 but at 4:30 came to the door with all the lights off. We are big wine and beer people and you probably lost a good sale. read more