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AJ's Liquor

4.7 (13 reviews)
Closed • 10:00 am - 9:00 pm

About AJ's Liquor

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2 years ago

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Scott C.

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7 months ago

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2 years ago

Great service and pays attention to one's needs. Always greats you when you come in the door with a friendly smile and hello.

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Scott C.

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4 years ago

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Scott C.

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3 years ago

Nice selection of whiskey and bourbon and good prices. My go to liquor store when staying in Fredericksburg.

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3 years ago

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5 years ago

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6 years ago

I love to shop local. This place has a great selection of adult beverages and they are ready to help you find anything you may need

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4 years ago

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3 years ago

Scott is terrific. Selection is great and service is excellent. Thank you. Always friendly

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10 years ago

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11 years ago

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9 years ago

Super convenient location, great wine and whiskey selection and great customer service.

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Review Highlights - AJ's Liquor

“Wasn't sure what kind of whiskey I wanted and they helped me choose a great new one.”

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Texas Wine Cellars

Texas Wine Cellars

4.1(41 reviews)
1.2 mi
•$$

If you are looking for a business where you automatically feel welcomed by your best friends, then…read morethis is your place. Debbie & Lettie are the absolute best at giving you the best experience. Make sure to get the tumbler to-go for discounted prices on refills!!! We'll be here every time we're in Fredericksburg.

Four years ago, my wife and I visited this establishment and had one of the best customer service…read moreexperiences we've ever had. The employee working that day was welcoming, knowledgeable, and genuinely invested in helping us enjoy our visit. She guided us through wine tastings, answered questions, and created such a memorable experience that we purchased over $100 in wine and merchandise. In fact, that experience was so exceptional that it was the main reason we decided to return four years later. Unfortunately, our recent visit was the complete opposite. When we entered, the employee working was on her phone and did not acknowledge us at all--not even a simple "hello" or "welcome." We spent time browsing and discussing what we might purchase, and I even commented out loud that I wasn't sure what we wanted to buy. Despite several opportunities, no assistance or engagement was offered. The only reason we made a purchase at all was because we remembered and wanted to relive the wonderful experience from our previous visit. We purchased frozen sangria slushies, but we had every intention of buying much more. I was interested in purchasing wine, a tumbler, and a hat, and we were considering additional bottles of wine as well. However, when my wife was placing our order, the employee seemed irritated that she had to repeat herself and raised her voice in a way that made us feel like we were inconveniencing her. At that point, we decided not to spend any additional money and left with only the slushies. As someone who manages customer service for a living, I understand how much impact a single employee can have on a customer's perception of a business. Based on our experience, I would encourage management to review the level of customer service being provided and invest in staff training where needed. Exceptional customer service creates loyal customers and drives sales; poor customer service does exactly the opposite. We returned because of the outstanding experience we had four years ago. Sadly, this visit ensured that we will not be returning again. It's disappointing because the products are great, and we genuinely wanted to support the business. Unfortunately, the customer service we received made that decision difficult. One employee created a customer who came back four years later. Another employee lost that customer in a single visit.

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Texas Wine Cellars - Sangria and mango Bellini

Sangria and mango Bellini

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Wine for the People

Wine for the People

5.0(19 reviews)
1.2 mi

My friend and I came in on a Saturday for a standard wine tasting, and the place was buzzing with…read moreenergy! Highly recommend making a reservation (we had one, thankfully), as it's a popular spot, and walk-ins may face a wait. We did a wine tasting flight and added a charcuterie board and rosemary bread to round out the experience. The wine? Fantastic. Each pour showcased the care and artistry that goes into Rae's winemaking. The Dandy Rosé was bright and refreshing, and the Trousseau was a beautifully light red. The charcuterie board? Easily one of the best I've had while wine tasting in the Hill Country. Every bite was thoughtfully curated and paired perfectly with the wines and we devoured nearly everything on it. The absolute highlight of the visit, though, was meeting Rae Wilson, the winery's master wine maker, herself! She was making the rounds in the tasting room, chatting with guests, and stopped by our table. Getting to hear directly from the winemaker about her process and passion added such a personal touch to the experience--it's not every day you get that kind of access. Wine for the People delivers on all fronts: incredible wine, a welcoming atmosphere, and a memorable experience. If you're exploring Hill Country, make sure this spot is on your list!

I just love this wines, the people and the new spot in FB! I've been a fan of Wine for the People…read morefor many years now and their wines never disappoint! the Rose is scrumptious and can drink it every day! Do yourself a favor and try the wine! All of them! The owners know what they are doing here! Friendly and hospitable! You can find their wines in many places and restaurants in Austin. Big love to this amazing winery!

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Wine for the People
Wine for the People
Wine for the People

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AJ's Liquor - beer_and_wine - Updated October 2026

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