I don't understand how such a place can go unreviewed for over 2 years, Selfridges World Of Food,…read moreis an amazing part of the large Selfridges department store, which is one of 4 in the country and this branch is right in the heart of Birmingham City center, on the ground level of Selfridges with also enterences into the Bullring center, the other 2 stores I have visited in Manchester and Trafford both have enterences into malls as well, but out of the 3, this "Food Hall" is by far the best for the range stocked.
Selfridges World of Food has a great feel to it, and atmosphere stocking so many things, including a range of Wilkin and Sons jam, albeit expensive is a very nice giftset for nice, premium jam, which the large tins can often be found in a supermarket, but still these jams are used in the best hotels, such as Hilton, which I noticed on my recent visit to their Green Park branch in London, near enough opposite Buckingham Palace.
Not only do they stock a good range, but they is a large amount of eateries based here, they is an Ed's Easy Diner, a PRET A Manger, Krispy Kreme, most of these are typical things to find in a Selfridges along with Pattiserie Valerie's stand of sweet treats, which even stocks Hey Little Cupcake, cakes which are from a small, independent Manchester based business, who have one store in Manchester and also a popup at the Selfridges branch in Trafford.
This store even has a small Starbucks inside, which seems a nicer, quieter branch for a city center,
They stocked good range of teas, including Teapigs, a brand of loose leaf teas and Monin flavouring syrups for coffee, which are used in Costa Coffee and Caffe Nero.
Nespresso, another regular at Selfridges also had a stall here and so did Nutella, where you could buy a 400g jar of Nutella at great value for £1.99, already cheaper than the retail price at Tesco, but get your name printed on it as well!
There was also a nice range of expensive wines and Cadbury's Chocolate.
Even with no intent to buy, being one of 4 in the UK (one of 3 food halls) this is really worth a look in, because it is an amazing place to shop, apart from the high places and it being a really high-end place, it is worth a look in, even if like me, you have no intention to buy anything (although it is hard not to), yet still walk out with a Selfridges bag.
I have also commented on the store its-self in a separate review, but the building its-self is a fantastic, modern building which really does stand out on Birmingham High Street, and continues the Selfridges way of only having the best buildings.